UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. How are UTMs useful in Recruitment Marketing and employer branding? Where UTMs fall short in Recruitment Marketing and employer branding tracking. What are UTMs?
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