SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks
exaqueo
OCTOBER 3, 2018
Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. rebuilt its luxury status, and sales eventually rose by 70% in 2005.
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