Rally Recruitment Marketing

AUGUST 14, 2020

We launched the ERGs in 2014, and today there are 5 groups with chapters in more than 40 countries, totalling nearly 5,000 members. We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employer brand messaging and take action.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Video 419

Glassdoor for Employers

SEPTEMBER 24, 2014

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

Employer Branding 115

Employer Branding Mobile Survey Advertising 115

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Social Talent

NOVEMBER 2, 2014

Such is the power of social sourcing in 2014. Employer Branding 3.0 We’re all about openness and engagement with your existing employees here at Social Talent (our recent blog post on the Employer Branding 3.0 And that can only be a good thing in our book. Tell us your thoughts in the comments below.

Sourcing 170

Sourcing Twitter Monster Linkedin 170

Brandon Hall

DECEMBER 11, 2014

I offered to give them a crash course on employer branding and candidate experience, and we spent an afternoon brainstorming ideas for both. You see, I’ve spent the last several months working on a major piece of research in partnership with Glassdoor : Understanding the Impact of Employer Brand.

Employer Branding 88

Employer Branding Talent Acquisition Engineering Study 88

Symphony Talent

DECEMBER 31, 2014

You can download for free below: Now onto the most popular blog articles of 2014 (ranked in order of popularity): 1. Forward Thinking Recruiting Trends for 2014. If you didn’t know, SmashFly received $9 million in Series A round funding in June 2014. 3 Key Audiences for Communication in the Candidate Experience.

Smashfly 99

Smashfly Mobile Recruiting Talent Acquisition Mobile 99

Social Talent

OCTOBER 15, 2014

A recent Talent Board survey of 95,000 candidates found that nearly half of all positions in 2014 each had 200+ job applications. Infographic Tips candidate experience employer branding The Candidate Experience' An increase of 40% since 2011.

Candidate Experience 153

Candidate Experience JobVite Employer Branding Hiring 153

Social Talent

OCTOBER 30, 2014

However, at Social Talent, we’re still regularly fascinated by the number of recruiters who have yet to embrace technologies, we would consider vital to sourcing efforts in 2014 like LinkedIn, Twitter, or even certain talent aggregators. is that companies who employ the employment branding 3.0 True employment branding 3.0

Reference 180

Reference Employer Branding Advertising Sourcing 180

Glassdoor for Employers

NOVEMBER 21, 2014

Just like in consumer marketing, employment branding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.

Employer Branding 147

Employer Branding Social Media Candidate Experience Report 147

Glassdoor for Employers

DECEMBER 16, 2014

In May 2014, after a major strategy rethink, 1-800 decided to actively engage employees by responding to their reviews. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers. Employee Engagement Employer Branding 1-800 Contacts Glassdoor Glassdoor Reviews Negative Reviews Responding to Reviews'

Employer Branding 166

Employer Branding eBook Construction Survey 166

Social Talent

JANUARY 12, 2015

We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.

Mobile 70

Mobile Employer Branding Video Mobile Recruiting 70

Social Talent

DECEMBER 1, 2014

Visual media has turned out to be one of the most popular ways of doing so, especially when it comes to job advertising and employer branding. As of April 2014, that range is from 1 to 10 seconds, after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.

Handbook 184

Handbook Social Media Video Media 184

Social Talent

OCTOBER 17, 2016

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Aer Lingus (@AerLingus) July 9, 2014.

Employer Branding 70

Employer Branding Fashion Social Media Airlines 70

Brandon Hall

DECEMBER 30, 2014

These companies are implementing programs and technology solutions that will connect the dots between employer branding, sourcing, screening, assessments, hiring and onboarding. Looking Back at 2014: End-to-end talent acquisition requires its own integrated model separate from talent management.

Talent Acquisition 62

Talent Acquisition Applicant Tracking Systems Onboarding Job Boards 62

Recruitalicious

OCTOBER 9, 2014

As a Social Media Specialist working with a number of employer brands and talent acquisition teams, I was most interested to hear from Yumi Wilson ( @Yumiwilson ), Director of Communication for LinkedIn. In 2014, an organization with any hope of success must have a website. The same can be said about LinkedIn Company Pages.

Social Media 72

Social Media Linkedin Media Talent Acquisition 72

NPA Worldwide

JANUARY 28, 2015

We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.

Mobile 60

Mobile Employer Branding Twitter Social Media 60

Symphony Talent

JANUARY 19, 2016

According to recent research, fewer than half of recruiters understand and can articulate the employment brand of their respective organizations (CEB’s Employment Brand Effectiveness Survey, 2014).

Employer Branding 48

Employer Branding Smashfly Survey Sourcing 48

exaqueo

OCTOBER 3, 2018

Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employer brand takeaways Lesson #3 : Avoid trying to cater to everyone.

Employer Branding 61

Employer Branding Fashion Strategy Travel 61

SmartRecruiters

MAY 26, 2015

What’s the difference between a great candidate experience and a deep, cohesive employer brand? The 2014 edition showed that 78.6% But in terms of employer brand, considering the brand as a form of strategic marketing for talent, not just customers, is critical. The two work hand in hand.

Employer Branding 48

Employer Branding Candidate Experience Talent Acquisition Report 48

exaqueo

JULY 25, 2019

While that defense may be accurate, it’s decidedly not on brand. Or is the brand just inauthentic? The Brand = One Nation. The brand marketing strategy for U.S. Soccer, created by a consumer ad agency in 2014 , has centered around a core message: “One Nation.

Employer Branding 56

Employer Branding Sports Government Compensation 56

Symphony Talent

NOVEMBER 24, 2014

— Chris Brablc (@cbrablc) November 21, 2014. Glassdoor’s 2014 Recruiting Budget Revealed by Steve Roop ( @rooptroop ) ( @GDforEmployers ). : Answer by @cbrablc to What are the most interesting startups in the recruiting and hiring space? Here are the articles that interested us (in no particular order).

Recruitment Marketing 95

Recruitment Marketing Smashfly Employer Branding Recruiting Trends 95

Symphony Talent

DECEMBER 22, 2014

Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, Employer Branding and Unified Analytics. — Lynne Foster (@lynne_foster) December 19, 2014. Employer Branding, Sourcing and Analytics will be key for organizations looking to consistently recruit qualified talent. Sensing a theme?

Recruitment Marketing 95

Recruitment Marketing Smashfly Mobile Recruiting Employer Branding 95

Social Talent

JULY 31, 2018

Amazing Employer Branding. Great employer branding starts from within. Current employees make the business what it is and it’s the best place to seek inspiration when crafting a powerful employer brand. This will help you build your employer branding blueprint. Straight Talking Recruiters.

Employer Branding 129

Employer Branding Compensation Candidate Experience Social Media 129

Symphony Talent

DECEMBER 4, 2014

The event was the culmination of a year long process with leading recruiting organizations that participated in the 2014 Candidate Experience Awards. — Chris Brablc (@cbrablc) September 19, 2014. — Chris Brablc (@cbrablc) September 19, 2014. — Josh Schwede (@joshschwede) September 19, 2014.

Candidate Experience 95

Candidate Experience Employer Branding Talent Acquisition Smashfly 95

Symphony Talent

DECEMBER 8, 2014

— Scott Maxwell (@scottsnews) December 3, 2014. Employment Branding and Candidate Experience are becoming integral. : Lots of tech co's talk about closing the gender gap – @Smashfly is doing it w/ expansion of its exec team: [link]. Here are the articles that interested us (in no particular order).

Recruitment Marketing 94

Recruitment Marketing Smashfly Employer Branding Mobile Recruiting 94

Symphony Talent

OCTOBER 31, 2014

— Michael Hennessy (@smashflymike) October 29, 2014. — Chris Brablc (@cbrablc) October 30, 2014. Great feeder for your employer branding initiatives. : Our additional 8000 Sqft space is just starting construction…it's going to be amazing new space for new Smashers! pic.twitter.com/R78YXXm1R3.

Recruitment Marketing 93

Recruitment Marketing Smashfly Recruiting Trends Construction 93

Symphony Talent

SEPTEMBER 24, 2014

The event was the culmination of a year long process with leading recruiting organizations that participated in the 2014 Candidate Experience Awards. — Chris Brablc (@cbrablc) September 19, 2014. — Chris Brablc (@cbrablc) September 19, 2014. — Josh Schwede (@joshschwede) September 19, 2014.

Candidate Experience 96

Candidate Experience Talent Acquisition Conference Recruitment Marketing 96

Jibe

MAY 24, 2016

But recruiters should view their leaders from an employer branding perspective, as this kind of recognition trickles down to the candidate experience. As of 2014, at least 300 of those workers were veterans, and the company reported an additional 600 in their hiring pipeline. Leadership’s Role in Employer Branding.

Employer Branding 45

Employer Branding Strategy eBook Talent Acquisition 45

SmartRecruiters

OCTOBER 28, 2014

SmartRecruiters created an opportunity for their team to enjoy a boat trip in San Francisco Bay and McCovey Cove and celebrate the SF Giants in the 2014 World Series. Employer Branding Hiring Culture' Without hesitation, I signed up to pilot the safety boat. He’d be happy to give you a demo.

ATS 119

ATS Employer Branding Culture Conference 119

Recruiting Toolbox

FEBRUARY 11, 2014

Date: Wednesday, February 19, 2014, 8am PT/11am ET. The experience that your candidates have with your process can have a direct impact on not only your employment brand, but even your company’s bottom line. Blog applicant candidate experience employment branding recruiting talent acquisition webinar'

Candidate Experience 66

Candidate Experience Employer Branding Talent Acquisition Mobile Recruiting 66

Jobvite

FEBRUARY 6, 2014

I’m leading with these figures because it helps explain the rest of the statistics you’ll read in our newly released 2014 Job Seeker Nation Survey. Messages about job openings, employers, job cultures, employment brands, employee feedback and referrals— they’re really reaching people. What stands out to you?

JobVite 40

JobVite Study Social Media Report 40

Social Talent

MARCH 27, 2019

OK, so you’ve built a quality pipeline full of perfect-fit candidates, and your on-point employer branding content is keeping them aware of the amazing benefits of your company as an employer. But there’s still work to be done.

Survey 143

Survey System Employer Branding Study 143

Social Talent

NOVEMBER 8, 2016

The 2014 Candidate Experience Report shows that 64.3% About the Author: Ben Slater is VP Growth at Beamery , the all-in- one Sourcing, CRM, Candidate Engagement and Employer Branding platform powered by machine intelligence. The post 1:1 Recruiting: The Secret to a Great Candidate Experience appeared first on Social Talent.

Candidate Experience 186

Candidate Experience Wireless CRM Social Media 186

Staffing Talk

MARCH 26, 2014

Which employers are most attractive to today’s students, and why? That’s what Universum , a global employer brand research firm, wanted to know when they recently surveyed 46,000 soon-to-be-graduating college students. The research uncovered some interesting trends about how college students think about work today.

Employer Branding 82

Employer Branding Survey Study Trends 82

Recruiting Toolbox

MARCH 20, 2014

The 2014 Employer Survey is open now, to participate please visit [link]. Blog Candidate Experience Employment Brand Recruiting Toolbox Team white paper' To download a copy of the 2013 Candidate Experience Awards Whitepaper Report, please visit [link].

Candidate Experience 88

Candidate Experience ADP Employer Branding Survey 88

Prominence

NOVEMBER 30, 2016

In 2014 recruiters have still been heavily reliant on LinkedIn but moving into 2015 the industry is going to be forced to look beyond this platform for sourcing. It is useful to be able to search Facebook but the reality is most people had an account prior to 2014, so they don’t have a profession or employer listed.

Twitter 40

Twitter Facebook Social Media Employer Branding 40

Social Talent

JUNE 22, 2016

Lack of satisfaction with applications is seeing a rise in gamification — recent research suggests that by the end of 2014 more than 70% of the world’s largest companies will have at least one gamified applications. L’Oreal saw significant success with their ‘Reveal’ campaign. RELATED: The Power of the Email Subject Line ).

Advertising 125

Advertising CRM Social Media Enterprise 125