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Walser Automotive Group Launches Women’s Resources Network: What Other Dealers Can Learn

Hireology

Walser Automotive Group, a dealership group with more than 20 locations in Minnesota and Kansas, recently announced the launch of its Women’s Resources Network, the first group of its kind in retail automotive. Beyond the women’s resource network, Walser is committed to building a strong, diverse team.

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Use Storytelling and Data to Attract Purpose-Driven Candidates

Rally Recruitment Marketing

Years and years ago, my grandfather worked at an automotive plant. This past year, for example, we demonstrated how employer brand and corporate brand impact one another. Since the beginning of the pandemic, a lot of customers and candidates have looked to see how employers treated their people.

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Guest Post: Employer Branding in the Automotive Industry

Smartdreamers

The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric and autonomous vehicles as the industry changes rapidly around them.

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How to Create an Inclusive Employment Brand to Attract Women in Automotive

Hireology

The Women in Automotive Conference wrapped up earlier this week, and each year, the conference gives automotive industry leaders the opportunity to come together and discuss empowering and developing women in the industry. But the industry still has a long way to go to attract more women and make the workforce more diverse overall.

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Your Employer Brand Is a Hero

exaqueo

When disaster strikes, many brands rise to the challenge and support communities in need. When employer brands are heroes During a crisis, it is the actions taken as an employer that become the unsung hero in the eyes of your employees and community.

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How to Map your Employer Brand

Beamery

Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map.

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Hireology CEO Presenting at Automotive News Leading Women Roundtable

Hireology

Automotive News is partnering with Bank of America to host a dealership roundtable on Tuesday, September 18 in Dallas. A segment of the roundtable will focus on women in the workforce and Adam Robinson, co-founder and CEO at Hireology, will share an overview of the latest women in automotive trends. Build an Inclusive Employment Brand.