Automotive, Employer Branding and Job Descriptions

Use Storytelling and Data to Attract Purpose-Driven Candidates

Rally Recruitment Marketing

MARCH 14, 2021

Years and years ago, my grandfather worked at an automotive plant. He didn’t love his job, but it put food on the table — and that’s just what his generation had to do. But, how can you make that passion and purpose come through in a job description? I like to use my family’s career history as a good example. The results?

Data

Data Job Descriptions Automotive Employer Branding

Recruiting Brief

Use Storytelling and Data to Attract Purpose-Driven Candidates

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