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The Best Account-Based Marketing Tactics and Examples for 2021

Lusha

Account-based marketing is a B2B marketing and sales strategy used to target a group of high-value accounts with personalized messages, content, and offers. In a survey from ITSMA, 87% of B2B marketers reported that their account-based marketing tactics received a higher ROI than all other activities!

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What Sales Leaders Get Wrong About Sales Enablement

Lusha

Sales enablement is a pretty big deal in today’s B2B sales landscape. Customers can self-serve: Most B2B buyers would rather learn about your product or service at their own pace than speak directly to a sales rep immediately. Lusha Extension for B2B prospecting. Humanic AI for personality assessment. Why is that?

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