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The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications. If you’re not paying attention to the experience that these 90% of candidates have, there can be serious consequences to your bottom line.
: Hi Derek, can you tell us about your background and how you got into RecruitmentMarketing? I started my career in inside sales and marketing in the hospitality industry before moving into recruiting. I worked for a small resort company, where I launched their first website and the first B2C email campaign.
Developing and activating an authentic, dynamic and beneficial employerbrand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employerbrand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.
As you prepare your talent acquisition and RecruitmentMarketing strategy to remain agile for the future, it’s also an important time to ask where you should focus your own professional development to make an impact on your company and your career. The last 5 years have truly established RecruitmentMarketing as a discipline.
James Ellis refers to himself as a marketer by birth. Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. James Ellis refuses to comment on the rumor that he was bitten by a radioactive recruiter and suddenly discovered he had strange new powers.
As RecruitmentMarketers we know that social media can be extremely helpful to any organization’s recruiting efforts. For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand.
They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitmentmarketing has emerged as a multi-faceted approach to attract, convert and engage candidates. The verdict?
I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employerbrands — which is already unique — but the main focus of the content is purpose.
‘Treat your candidates like your customers’ Recruitmentmarketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. Today’s candidates are far more subjective.
For example, B2B (business-to-business) sales jobs may offer higher salaries than B2C (business-to-consumer) sales jobs, while commission-based sales roles may offer the potential for higher earnings but may also come with more risk. Recruitmentmarketing A core tenet of marketing is awareness.
William Tincup is President of RecruitingDaily , the influential network of recruiting blogs and conferences covering topics such as HR tech, industry trends, recruitmentmarketing, and sourcing. James Ellis refers to himself as a marketer by birth. Twitter : [link] (282.7K followers) LinkedIn : [link].
And remember, the only difference between recruitmentmarketing and consumer marketing is that the purchasing decision involves a job instead of a product. Other than that, there’s not much difference between consumers and candidates, a fact that the lagging mobile recruitment adoption curve only seems to be underscoring.
Just like in any business, to gain competitive advantage means to stand out from the crowd, to think out-of-the-box, and to display a better value proposition to your prospects – whether they are B2B clients or B2C customers. So whether you’re a B2B or B2C business owner, webmaster, or recruiter, pay very close attention.
Knowing what’s really driving those consumer decisions means really listening to what your candidates really think about your employerbrand; every organization has an employerbrand, whether or not you actually have an employerbranding strategy. In recruiting, quality of hire matters most.
But with that history, they have also collected more data on student preferences and employerbrands than anyone else I’m aware of. Universum has built a successful employerbranding and consulting practice based on this deep research, but Iris marks their first foray from services into a pure product play.
This includes general HR blogs, recruiting blogs, talent acquisition blogs, employerbranding blogs and more. Recruiting Blog. Recruiting Trends and Tips. EmployerBranding. Top 3 HR/Recruitment Blog Posts. Top 3 HR/Recruitment Blog Posts. Undercover Recruiter. EmployerBranding.
But in today’s constantly connected, increasingly interconnected world of work, it’s not just hard-to-fill or exempt workers whose voices matter when it comes to recruitmentmarketing. What’s Next for Non-Exempt: The Future of EmployerBranding.
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