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You’ve made the decision to include content as part of your socialrecruiting efforts and we salute you for it. The benefits of active content sharing for your recruiting efforts are huge. Weekend for B2C. Let me first say, well done. Top Takeaways: Facebook: Best Days to Post -> Thursday and Friday.
There really is no straightforward right or wrong approach across the board, so the best way to determine the right answer for your business is to have social media and recruiting sit down together and have an open discussion. What is the goal of your company’s current social media accounts? .
Use your social media presence Though it took some time, the healthcare field has joined the rest of the business world on popular social media platforms like Facebook, LinkedIn and Instagram. To execute socialrecruiting effectively , it’s a must to understand your audience, both in terms of your followers and the platform in general.
Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place.
Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their job descriptions. He has a firm grasp of the importance of marketing to the recruitment industry. . Recruitment marketing falls into this category. Tony Restell.
Throughout his career, he’s helped B2B, B2C, nonprofit and government organizations tell good stories, offer value, and engage more people. She’s the Founder and CEO of Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing, and systems to create candidate delight.
Now, as a marketer, I’ve already gone through my own mobile panic attack as I’ve spent several years watching email conversion rates drop off precipitously within the B2C world, a shift in mentality that’s only now being mimicked within the world of recruitment marketing and outreach, a shift largely driven from our move from desktop (..)
Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their job descriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). Tony Restell.
It’s more or less a social listening and monitoring tool that has been specifically tailored for the HR and Talent industries. For companies spending so much time and effort on socialrecruiting, online engagement and building their employer brand, it’s a way to actually monitor, measure and optimize that investment.
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