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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Employer review ratings (i.e.

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Is Your Talent Welcome Experience a Candidate Experience Blind Spot?

Rally Recruitment Marketing

Blind spots are in your candidate experience right now. Even though you try to design an ideal candidate experience for your company, the integration of people and technology isn’t always perfect, and you can be sure there are problems that are out of view. Following your company on Twitter, and of course.

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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. When companies plan out a media strategy with an integrated employer brand and job advertising lens, they can see the bigger picture and optimize their overall campaign results.

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13 Activities to Engage Remote Employees Today

Rally Recruitment Marketing

Many tech companies, from Facebook, to Shopify, to Twitter, have announced that they’re moving to a digital-first approach — or are open to allowing employees to stay remote permanently — even after this crisis is behind us. Alex Her , Global Employer Brand Program Manager, Informatica. 1) Update your communications strategy.

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1:1 Recruiting: The Secret to a Great Candidate Experience

Social Talent

Candidate experience isn’t just a buzzword. Having a great candidate experience can seriously affect the number (and quality) of applications that you receive. The 2014 Candidate Experience Report shows that 64.3% What does a great candidate experience feel like? I never eat Mexican food.

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Why We Can’t Ignore Our Talent Engagement Strategy

Rally Recruitment Marketing

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Those gatekeepers are the social media providers (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.) What is Talent Engagement? Now is the time.

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Talent Advisor Twitter Chat: How Can You Provide a Great Candidate Experience?

CareerBuilder

How can you provide a hiring experience that candidates love? How can you get your executives to care about your company’s candidate experience? How can you personalize the experience candidates have with you? What’s the ideal way to measure the success of your candidate experience?

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