Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Tools 52

Tools CRM Social Media Data 52

Linkedin Talent Blog

JULY 21, 2024

So, your candidate is sitting in their interview, sweating bullets as the recruiter throws curveball questions their way. How different would they feel if they knew the questions beforehand? And would that lead to a fairer assessment of their skills and experience? It's fair to say that providing candidates with interview questions in advance is a double-edged sword.

Interviews 50

Interviews Employer Branding Assessment Linkedin 50

Lusha

JULY 21, 2024

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients?

B2B 52

B2B Tools Strategy Social Media 52