Boosting Employer Brand: SiteOne’s Innovative Use of Employee Video Content
Rally Recruitment Marketing
OCTOBER 26, 2024
SiteOne knew they had to rethink their approach to talent acquisition when faced with the challenge of hiring 2,000 specialized roles annually in a field with a massive talent shortage. As the largest national wholesale distributor of landscaping products in the U.S. and Canada, they needed a strategy that could resonate with hourly-working drivers, who are constantly on the move and have unique preferences.
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