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This post will focus on deciphering the terminology behind socialrecruitment. The term socialrecruitment was first used as early as 2009, but started to become part of conventional recruitment strategy around 2011 [1]. Most websites recognize the power of sharing content on social networking sites.
Know your EVP (employee value proposition) – Trying to reach high-caliber, high-demand candidates via jobboard postings is wasted money; they won’t respond, according to Lockheed Martin’s Marvin Smith. For instance, @NPR uses hashtags across Twitter, Instagram and Facebook to enable their employees to share company culture.
The Deadly Sins of SocialRecruiting. In order to properly focus your socialrecruiting efforts, you’ve not only got to define your audience , but also what you want them to do. What do you want to get out of socialrecruiting?
Fire me up a whitepaper, stat. Great recruiters, like great marketers, know this, and know that the next or newest thing isn’t always the best thing for them. Yeah, I know you’re thinking, no s**t, Sherlock, but that’s kind of how most of us feel about, say, “big data.”
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