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My friend Eric Osterman (RecruitmentMarketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if the room doesn’t look great, no one comes back! Ya see, your company career site page can be created from scratch with the full resources of your marketing team.
And recruiters are responding (or want to respond) by focusing on recruitmentmarketing. A main focus at Jibe since our inception has been ATS integration—unlocking the value of the largest ATSs: Oracle Taleo, IBM Kenexa, PeopleSoft, SAP SuccessFactors, Workday, iCIMS, Greenhouse, ADP VirtualEdge, and the like.
Here’s the full list of applicant tracking systems (109 in all) by market share. ATS Market Share. IBM Kenexa BrassRing. Taco Bell (from Kenexa-Brassring). Illumina (from Kenexa-Brassring). Prime Therapeutics (from Kenexa-Brassring). VMware (from Kenexa-Brassring). Greenhouse Software.
The graphic below gives you a clear picture of the recruiting automation software market and all the tools available: Sourcing. Sourcing technologies automate the process of identifying and engaging with passive candidates. Candidate Relationship Management ("CRM") / RecruitmentMarketing.
If you don’t know where the candidates you’re looking for tend to hang out online, what they’re interested in (personally and professionally, in a non-creepy sourcing way), hobbies (extra points for LARPing), what communities they’re a part of or what groups they’re a member of online? Same difference.
Recruitment CRM software like Yello enables recruiters to create thorough and transparent candidate records throughout every step of the candidate’s journey. By using a recruitment CRM, employers are able to reduce the amount of time it takes to fill new positions by building warm talent pools to pull candidates from.
Nearly every significant task for sourcing or selection uses information from the ATS database as the content source. As mentioned above, recruiters and coordinator know what information already exists for a Job or Candidate and they have no interest in re-entering data that they know already resides in another system.
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