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‘Treat your candidates like your customers’ Recruitmentmarketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. Today’s candidates are far more subjective.
We spoke to some pretty well-known industry folks about it – here’s what they said: If you missed our expert review of RecruitmentMarketing you can access it here – RecruitmentMarketing: Fad or Future? He has a firm grasp of the importance of marketing to the recruitment industry. .
Committed to leveraging technology to put the human touch back into recruiting, Marvin works for a Fortune 50 organization ( Lockheed Martin ) focusing on HR technology (automated recruitmentmarketing), strategic talent sourcing and creating talent communities for key talent segments. . Kevin Grossman. First the under usage.
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