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If you’ve ever filled out a form on the web, downloaded a whitepaper or registered for a webinar – you’ve experienced inbound marketing in action. Put simply, “inbound marketing” is creating compelling online content for the purposes of attracting qualified leads to a product or service.
Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their job descriptions. He has a firm grasp of the importance of marketing to the recruitment industry. . Recruitment marketing falls into this category. Tony Restell.
Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their job descriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). ” Josh Bersin. Tony Restell.
Fire me up a whitepaper, stat. Great recruiters, like great marketers, know this, and know that the next or newest thing isn’t always the best thing for them. And they have questions for someone who really needs to “get the industry” – whatever the hell that means. But I’m really trying to learn.
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