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Talent Retention. Full employment is driving up salary costs and placing pressure on budgets. Which elements of your employerbrand are most important to communicate to your audience. With more than 800k views on his youtube videos, Peter knows how to leverage the employerbrand and gain traction in social media.
Employerbrand continues to become more and more prevelant, with increasing organisations turning to it as the silver bullet in their staff retention, recruitment, engagement and general market perception. Personally I think the answer lies in how seriously you take your employerbrand. Take Radio One in 2003.
As Michael Lewis’s 2003 best-selling book Moneyball details, the team’s general manager Billy Beane couldn’t afford to bring in big-name, big-contract players, so he turned to the data to see what factors contributed most to success. Your first project, for example, might involve trying to correlate retention with employee engagement data.
At our recent RallyFwd Virtual Conference , DEI expert Roselle Rogers shared her proven strategies and pro tips for increasing diversity, equity and inclusion in your hiring and employee retention efforts. In 2003 there was a study publish based on field experiment called Are Emily and Greg more employable than Lakesha and Jamal.
As Marta mentions: “I can’t say it was difficult for us to hire overall, but definitely Jobbatical has increased our exposure, employerbrand and reach to the right audience.” As an example, Location Labs has a 95% retention rate,in part due to who they hire from the start. Truth be told, Mindvalley isn’t strapped for talent.
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The bottom line is that most companies are willing to shell out and incur the associated risks of sponsoring skilled workers, and have developed the in house talent acquisition and talent management expertise to properly support these kinds of recruiting and retention efforts – as well as the financial wherewithal to do so.
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