article thumbnail

UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. How are UTMs useful in Recruitment Marketing and employer branding? Where UTMs fall short in Recruitment Marketing and employer branding tracking. What are UTMs?

article thumbnail

If You Want to Attract Remote Candidates, You’ve Got to Speak the Language

Rally Recruitment Marketing

Our recent webinar with The Muse , 3 Strategies to Attract Remote & Virtual Talent: Is Your Employer Brand Ready? featured insight from two top practitioners — Dell Technologies Global Project Manager of Talent Attraction & Employer Brand Amy Winebright and DigitalOcean Senior Technical Recruiter Kiley Rumpf.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

exaqueo

Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. rebuilt its luxury status, and sales eventually rose by 70% in 2005.

article thumbnail

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand.

article thumbnail

Shift Blog Series: Lessons in Employer Brand From Delta’s Customer Experience

exaqueo

when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Delta Air Lines was the third largest airline in the U.S. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course.

article thumbnail

Anti-Social Recruiting: Why Sourcing Best Practices Are BS

Recruiting Daily

Of course, this was in 2005, and the explosion of publicly available personal information that’s so ubiquitous today was, at the time, still in its infancy. Back in the Day: The Original Social Sourcing. Tactically, the more knockouts there are in a search, the less qualified candidates are out there, the easier direct sourcing becomes.

article thumbnail

3 Examples of Great Organizational Culture You Can Learn From

Indeed

A 2005 study showed strong culture fit can mean greater job satisfaction, stronger identification with a company, longer tenure, more commitment, and superior performance. Then integrate these criteria into your employer brand messaging, job content and interview processes. Hire for cultural fits.

Culture 91