UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. Looking at one year’s worth of tracked social media posts, Rally Inside also found that 50% of LinkedIn and Facebook posts don’t have links, and 30% of RM links don’t have clicks.
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