What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions
Change State Blog
SEPTEMBER 11, 2019
If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. By the time the final EVP is unveiled, many employer brand teams feel a mix of elation and exhaustion. Executive interviews.
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