Rally Recruitment Marketing

JANUARY 2, 2020

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. This approach worked well when we were building the foundation of our employer brands, but over time, things started to shift. It made a world of difference.

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Rally Recruitment Marketing

NOVEMBER 8, 2020

2020 has completely disrupted the way we attract, retain and engage talent. Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. These are current trends in employer brand storytelling post-pandemic.

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How To Employer Branding Video Talent Acquisition 419

Rally Recruitment Marketing

AUGUST 9, 2020

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. If you’re not familiar with employee generated content (yet!),

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Sourcing Social Media Employer Branding Guidelines 385

Social Talent

AUGUST 5, 2020

Employer Branding . According to TalentLyft , businesses with strong employer brands see 50% more qualified applicants. Read our dedicated blog on employer branding. Diversity and Inclusion . It has been proven numerous times that diverse and inclusive teams perform better. Out Of Office.

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Recruiting Trends Trends Employer Branding Diversity 209

Survale

JULY 12, 2021

If the pandemic has taught us anything, it’s that a static, unidimensional employer brand is no longer enough – we all need to more actively manage employer brands over time. Throughout 2020 and into 2021, changes that impact how you manage employer brand became apparent fast.

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Rally Recruitment Marketing

JULY 18, 2021

Diversity, equity and inclusion messages. Drawing from their award-winning formulas, below are 5 tips to help you build a thriving careers blog of your own to better answer candidates’ questions, address their concerns, build more employer brand awareness and drive more job applications. . Employee day-in-the-life videos.

Employer Branding 419

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Glassdoor for Employers

AUGUST 26, 2020

While more diverse than in the past, it's no secret that corporate America suffers from a lack of diversity and inclusion. Nowadays, companies are being more intentional about ramping up their diversity and inclusion efforts to show solidarity and support to their underrepresented employees. Genentech. "At

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Rally Recruitment Marketing

FEBRUARY 3, 2020

At Talent Acquisition Week January 2020, Rally hosted a panel discussion to share best practices in using digital marketing tactics and tools to attract and recruit talent. If you don’t understand digital, you risk becoming left behind in the future of recruiting. You’ll be ready to try these new strategies with confidence.

Strategy 44

Strategy Employer Branding Talent Acquisition Social Media 44

Rally Recruitment Marketing

JULY 16, 2020

In January 2020, the average cost to attract a job seeker and convert them into a job applicant was $12. Video] 2020 Recruiting Benchmarks and the Impact of COVID-19. Employers that are hiring are having just as hard of a time recruiting today as they were at the beginning of 2020. Ok, on to the interview!

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Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.

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Recruitment Marketing Social Media Employer Branding Video 332

Hireology

SEPTEMBER 30, 2020

Read the recap of the third week of Elevate below, and if you’d like a more in-depth look at the applicant sentiment, you can read our 2020 Applicant Experience Research Report on our Elevate post-event page. It’s one thing to say you want to create a diverse environment and hire people into it,” said Michelle.

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SmartRecruiters

JANUARY 9, 2020

What can your organization do to stay ahead of the curve in 2020? Start proactively sourcing by promoting an attractive employer brand. More than 75% of job seekers carry out research about a company’s reputation and employer brand before applying. 1) Treat Talent Acquisition Like Sales and Marketing.

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Talent Acquisition Applicant Tracking Systems CRM How To 145

Rally Recruitment Marketing

JULY 17, 2023

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

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Rally Recruitment Marketing

NOVEMBER 1, 2020

This is our second time hosting this global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals, teams and employers. Cisco, 1st place in Best Employer Brand Video. Best Employer Brand Video . Read on for how to enter!

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Glassdoor for Employers

NOVEMBER 19, 2020

Our goal is to offer our insights on how workers and employers can best prepare for these trends in the years ahead - to hedge against the risks they pose and harness the opportunities they create to build a better workplace of the future. Millions of Americans are working from home in 2020.

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Trends Employer Branding Diversity Healthcare 180

Rally Recruitment Marketing

OCTOBER 23, 2019

These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Here’s a comprehensive list of national days and months in 2020 you can use to highlight your employees and workplace culture.

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Social Media Media Diversity Employer Branding 309

Rally Recruitment Marketing

JUNE 14, 2021

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. To do this, the company created “Our Women in Action,” a video showcasing a diverse set of stories from their woman-identifying employees. .

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Recruitics

APRIL 11, 2024

Video recruitment has a broader reach than traditional methods, allowing companies to attract a diverse pool of candidates from different backgrounds and locations. The rise of TikTok since 2020 serves as a testament to the power of video in setting trends and captivating audiences worldwide.

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Rally Recruitment Marketing

FEBRUARY 4, 2024

Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands. Learn more on the Rally Awards website. Learn more on the Rally Awards website.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Ongig

FEBRUARY 18, 2020

Parent company (if applicable): Aetna makes it clear they are a CVS Health company, this magnifies the employer brand because candidates can make that connection to a more visible brand. Awesome feature and supporting images: Support the values of a diverse company. OneSource Virtual. Rightpoint. hover over them.

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Examples Employer Branding Media Diversity 101

Ongig

MAY 19, 2020

I put together a list of 10 company career sites that do a great job with: Employer Branding — Pictures, videos, values, benefits, employee content, and employer of choice awards. Here’s the list of 10 of the best career sites I’ve seen in 2020 so far: Western Digital.

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Proactive Talent

DECEMBER 9, 2021

They are considered to be the most diverse generation ever, incredibly media savvy with an affinity to social activism. In 2020, they made up 20% of the workforce. Do you know what a Gen Zer is? Its anyone born after 1997. By 2025, Gen Z will make up 27% of the workforce.

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How To Diversity Media Employer Branding 178

The Staffing Stream

JANUARY 5, 2021

PREMIUM CONTENT: US Pay Rate Rangefinder: 2020 Edition. Diversity, equality and inclusion (DE&I). In another “barrier-breaking move,” the shift toward more flexible working has put diversity, equality and inclusion on the corporate agenda in a whole new way. Employer branding implications.

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Stories Incorporated

JUNE 8, 2020

The 2020 event was the first Transform since SmashFly was acquired by Symphony Talent and was completely virtual due to COVID-19. ’s complete Transform 2020 Recruitment Marketing Conference recap. Transform 2020 was also held in the wake of George Floyd’s murder, the resulting protests, and demands to end racial injustice.

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Conference Recruitment Marketing Talent Acquisition Smashfly 83

Hireology

MAY 19, 2020

The Bureau of Labor Statistics recently released its April 2020 jobs report. Focus on your employer brand. You can do this by focusing on building a strong employer brand now. Reach diverse job seekers from across industries. According to the latest numbers, unemployment jumped to 14.5

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Report Strategy Hiring Employer Branding 78

Glassdoor for Employers

SEPTEMBER 23, 2020

That's the power of social diversity, which is what our Office of Diversity, Inclusion & Belonging (DIBs) focuses on. Our required Q3 2020 hiring manager and interviewer training will help us strike the balance between being excited about diversity and tokenizing people who are different during the hiring process.

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Diversity Energy Employer Branding Onboarding 157

Glassdoor for Employers

NOVEMBER 3, 2020

MIT Sloan Management Review just announced the 2020 Culture Champions , as determined by the Culture 500 , a groundbreaking study that scientifically compares the corporate cultures of more than 500 of the largest companies driving the U.S. They also exceed thresholds for diversity, integrity and respect. "In

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Study Diversity Culture Employer Branding 122

HIRED

OCTOBER 29, 2020

As such, insights from candidates in our 2020 Brand Health Report reveal that having a remote work policy or flexibility in how you manage your workforce will impact your employer brand and, further, how job seekers evaluate an opportunity with your company. .

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Employer Branding Policies Twitter Diversity 52

HIRED

OCTOBER 29, 2020

As such, insights from candidates in our 2020 Brand Health Report reveal that having a remote work policy or flexibility in how you manage your workforce will impact your employer brand and, further, how job seekers evaluate an opportunity with your company.

Employer Branding 52

Employer Branding Policies Twitter Diversity 52

Rally Recruitment Marketing

JANUARY 14, 2020

Ashley: A company goal for 2019 was to improve diversity throughout Carbon Black. We implemented our own version of the Rooney Rule; we introduced unconscious bias training to all employees, and trained our recruiters to have a diverse interview panel. This was just our 2019 plan; we’re still planning 2020 but looking to expand.

Social Media 221

Social Media Video Media Employer Branding 221

Stories Incorporated

NOVEMBER 17, 2020

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This has always been the case, but in 2020? This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Multiply it by a thousand. .

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Employer Branding Diversity Culture Video 52

Social Talent

JULY 5, 2016

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Source: Gratisography. Closing Candidates with Multiple Offers.

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Employer Branding Talent Acquisition Social Media iCIMS 131

Glassdoor for Employers

NOVEMBER 24, 2020

But there is now a major timesaver for understanding exactly how to make successful improvements in employee sentiment and overall employer brand standing. Know exactly where your sentiment for each topic is relative to your competitors at a glance, and filter by job function, country, time period and employment status.

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Employer Branding Trends Survey Diversity 105

Glassdoor for Employers

OCTOBER 26, 2020

The way your employees feel about working for your company is, ultimately, your employer brand. A great employee experience creates a positive employee voice, which fuels a great employer brand. A great employer brand in turn attracts people who will thrive, which in turn fuels a great employee experience.

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Employer Branding Survey Diversity Report 94

CareerArc

APRIL 27, 2022

Job board usage (by job seekers) has declined 13% since 2020. However, job board usage by job seekers has declined 13% since 2020. 82% of job seekers consider employer brand and reputation before applying for a job. 68% of millennials visit a company’s social media properties specifically to evaluate an employer’s brand.

Social Media 98

Social Media Media Social Recruiting Employer Branding 98

Rally Recruitment Marketing

OCTOBER 4, 2021

Our brand is our people, and that’s where we started – aligning on our values and reinstating confidence in the company. In this blog, I’ll be sharing how our employer brand has changed over the past year, how and why we’re rebuilding it from the inside out and how we align our efforts internally and externally.

Employer Branding 419

Employer Branding Travel Culture Linkedin 419

Rally Recruitment Marketing

SEPTEMBER 4, 2023

We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. Practitioners need to define the specific strategies and tactics they’re using to attract and recruit diverse talent, and be ready to present the results.

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