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In an uncertain labor market, it’s crucial to understand your recruitment advertising performance so that you can optimize your budget, improve return on investment (ROI) and attract qualified talent. 2021RecruitmentMarketing Benchmark Report Takeaways. The findings: This past year, Appcast reports there was a 6.7%
At the recent Talent Acquisition Week virtual conference, Rally hosted a panel discussing strategies for the best RecruitmentMarketing content to attract and recruit talent in 2021. The Content That Matters to Candidates in 2021.
RecruitmentMarketing has changed a lot over the past decade. How the RecruitmentMarketing space has changed over the past decade. When I got into the field of RecruitmentMarketing in 2014, the field was really only just starting out. RecruitmentMarketing was long overdue! .
Since 2021, we’ve been tracking and analyzing the type of content that candidates engage with most on social media and digital marketing channels, based on data from the 2,000+ practitioners using our Rally® Inside RecruitmentMarketing & Analytics platform. What’s working for you in social recruiting?
If you’re like most RecruitmentMarketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . RecruitmentMarketing in APAC: What’s Different and What’s the Same? Free and Low-Cost RecruitmentMarketing Strategies that Work.
It’s my honor to announce the winners of the 2021 Rally® Awards ! Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in RecruitmentMarketing and employer branding practices by individuals and teams who work in-house at employers. Best RecruitmentMarketing Campaign.
With the uncertainties of 2020 continuing into 2021, talent acquisition leaders are having to keep their recruiting strategies agile so that they’re ready to support a potentially fluid hiring plan this year. Gross Domestic Product (GDP) is going to grow by 8% in 2021. Goldman Sachs estimates that the U.S.
After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new RecruitmentMarketing analytics and benchmarking platform, to learn what a successful, high-engagement social recruiting strategy looks like. . Why should recruitmentmarketers measure engagement?
Each year, to round out the annual Rally Awards competition, one person is named RecruitmentMarketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. The ADP team also received a 2021 Rally Award for Best Careers Social Media. Now, let’s meet Liz!
As the Director of Global Employer Brand Strategy at Dell, where I oversee everything from strategy, operations, and creative I’m thrilled to share with you today the four steps we’re taking to meet these goals, which include: Supporting our goals through programs, and highlighting this in our RecruitmentMarketing.
Every year, the Rally Awards celebrate excellence in RecruitmentMarketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.
Great RecruitmentMarketing campaigns show, rather than tell. To communicate this externally and attract qualified talent, we recently launched a RecruitmentMarketing campaign to position TE as an innovative employer with a culture of diversity, inclusion and belonging. Plus, sign up for 2021!
As you know, in today’s candidate-driven market, RecruitmentMarketing content is one of the most worthwhile investments you can make as an employer. Nestlé US (@NestleUSA) September 30, 2021. Hi Rally community! Show your company values through authentic employee stories.
Getting buy-in for your RecruitmentMarketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new RecruitmentMarketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Setting and Managing Expectations.
What are “good” RecruitmentMarketing programs and strategies? In fact, in our RecruitmentMarketing Job and Salary Survey Report (coming soon!), when asked about leadership familiarity with RecruitmentMarketing, 33.5% of respondents replied with “My manager has no understanding of RM.” .
The start of a new year brings a new RecruitmentMarketing budget for 2023. You may be excited that your RecruitmentMarketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for RecruitmentMarketing Budgets.
As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitmentmarketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast RecruitmentMarketing Benchmark Report. Happy reading!
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.
This is evident in data from Rally Inside , our new analytics and benchmarking tool, which found that 47% more content about individual jobs was posted in the first 5 weeks of 2022 than in the last 5 weeks of 2021. . With so many jobs being posted, engagement with this type of content is down by 35% comparing the same period.
January is usually a time for planning our RecruitmentMarketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.
Whether you’re getting started in a new RecruitmentMarketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. While this empowerment was refreshing, my time and resources were limited. You’ve got this!
How is your employer celebrating International Women’s Day 2021? That’s why hosting a hiring event to elevate women, particularly in fields where they’re often underrepresented, is an excellent way to take concrete, supportive action! —————. We’d love to hear from you!
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. .
Get ready to discover actionable insights that could reshape your own approach to RecruitmentMarketing. Meet Devon Jennings Devon Jennings is Talent Marketing Manager at MarketStar. He joined MarketStar in January 2021 and has grown the RecruitmentMarketing strategy and function at the company.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, RecruitmentMarketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.
The idea of the “untapped channel” is exciting to us recruitmentmarketers, especially in today’s noisy, competitive talent market. Rally note: Learn even more about future-proofing your recruitment strategy by watching Lori’s recent appearance on Social Talent’s podcast, The Shortlist , below.
Many of you have been waiting for this… and I’m thrilled to announce the call for entries in the 2021 Rally® Awards ! . This is our second time hosting this global competition that recognizes and celebrates excellence in RecruitmentMarketing and employer branding practices by individuals, teams and employers.
Unemployment rose for the third month at 4.1%, the highest since November 2021. Key Takeaways: U.S. nonfarm payrolls increased by 206,000 in June, led by government, healthcare, social assistance, and construction job gains. While the annual rate of wage growth hit its slowest increase in three years, it now outpaces the Consumer Price Index.
One of the challenges we hear from many RecruitmentMarketing professionals in our community is that they’re a one-person team, working with many stakeholders across their organization and wearing many hats in their role and responsibilities. In 2021, Rally named three Rising Stars ! .
To help inspire your strategy, we’re sharing 3 tips and examples from 2021 Rally Award Winners who excel at showcasing the lives of their employees in creative and powerful ways. ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories.
With all that in mind, it’s clear that video has to be a major part of your RecruitmentMarketing strategy. Fortunately, with a little guidance and inspiration, you can successfully incorporate video into your RecruitmentMarketing strategy. Take a look below! Dell Technologies: Our Women in Action by Dell Technologies.
But we know that job advertising alone isn’t enough to recruit the talent we need. Your RecruitmentMarketing and employer branding strategies are more important than ever! But employers are missing an opportunity: People-focused stories are receiving twice the engagement compared to Q4 2021.
Before you leave 2020 in the rearview mirror, consider that it might be when you did some of your best work in RecruitmentMarketing and employer branding. So I want to help you get recognized for the impact you’re making on recruiting by encouraging you to submit your work in the 2021 Rally® Awards competition.
Held twice a year in May and December, RallyFwd is the largest and highest-rated free virtual conference and community gathering of thousands of professionals across RecruitmentMarketing, employer branding, candidate experience , employee experience, talent acquisition and human resources. Let’s RallyFwd together!
January is usually a time for planning our RecruitmentMarketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.
After a year like 2020, planning your recruitmentmarketing strategy for 2021 probably feels like a shot in the dark. But as unclear as the future might look at the moment, starting to plan now will ensure you get the year off to a good start and that you can jump any hurdles you’ll encounter later down the line.
We had the pleasure of hosting our RallyFwd virtual conference December 8, 2021. Along with a record-breaking turnout, our diverse speaker panel of 9 talent leaders stole the show with their incredibly detailed accounts of the tactics and technology they’re using to win talent in today’s labor market. Andrew Flowers, Appcast.
While Syneos has used RecruitmentMarketing technology for over a decade (they were actually one of the first companies to try it!), Their success was recognized with a 2021 Rally Award for Best Use of RecruitmentMarketing Technology! Continuous measurement and optimization .
There have been many shifts in the recruitmentmarketing landscape within the last year. New trends have become imperative to recruitmentmarketing strategies, and it’s important to keep up with the ever changing market. Here are some of the new trends on the horizon and what companies should be looking out for.
One common theme through the December 2021 RallyFwd conference was creative ways to improve your candidate experience. . As RecruitmentMarketers, often we can feel like we’re in reactive mode, aiming to keep up with increasing hiring demands. Increase response rate with applicants through quick apply tools.
My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and RecruitmentMarketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
But what does that mean for your RecruitmentMarketing strategy? An effective social recruiting strategy needs to be thoughtful and intentional. One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! But that can be easier said than done.
The 2021 Rally® Awards are just around the corner! Did you create some award-worthy RecruitmentMarketing content in the past year? The Rally Awards honor and showcase the most creative and effective RecruitmentMarketing and employer branding strategies by individuals and teams working in-house for employers.
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