Recruitics

OCTOBER 18, 2023

Key Takeaways: Providing a positive candidate experience has never been more important. Programmatic advertising remedies some of the most prominent issues amongst job seekers, such as overly complicated application processes.

Advertising 223

Advertising Candidate Experience Media Culture 223

Rally Recruitment Marketing

OCTOBER 15, 2023

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

Recruitment Marketing 419

Recruitment Marketing ADP Employer Branding Talent Acquisition 419

Rally Recruitment Marketing

MARCH 6, 2019

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. What is programmatic advertising? What is remarketing advertising?

Employer Branding 304

Employer Branding Advertising Trends Strategy 304

Rally Recruitment Marketing

FEBRUARY 21, 2021

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

Recruitment Marketing 362

Recruitment Marketing Social Media Employer Branding Mobile 362

Rally Recruitment Marketing

NOVEMBER 7, 2019

From AI to automation, to Candidate Relationship Management and Recruitment Marketing Platforms, to text messaging software and programmatic job advertising, there are a ton of options to consider. Candidate Experience and Talent Acquisition Technologies That Are Here to Stay. Register for free.

Candidate Experience 317

Candidate Experience Video Real Estate Talent Acquisition 317

Recruitics

JANUARY 17, 2023

Whether interacting with recruitment media actively or passively, anyone can be a job seeker. Creating content for any stage of the job seeking process is essential to meet job seekers wherever they are in their journey.

Advertising 237

Advertising Recruitment Marketing Media Meeting 237

Rally Recruitment Marketing

DECEMBER 12, 2021

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. If you haven’t yet dipped your toes into the world of programmatic recruitment advertising, you’re likely losing talent to organizations that are using such technology. .

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Improves the candidate experience.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

OCTOBER 25, 2018

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! I landed my first recruiting gig at Appian and have been supporting our sales and marketing hiring efforts for the past 3 years.

Recruitment Marketing 276

Recruitment Marketing ATS Smashfly CRM 276

Rally Recruitment Marketing

DECEMBER 11, 2019

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Programmatic is the latest frontier in job boards and job advertising. Technology & Services.

Recruitment Marketing 44

Recruitment Marketing Job Boards Social Media Advertising 44

Rally Recruitment Marketing

JANUARY 17, 2019

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

Recruitment Marketing 309

Recruitment Marketing Resources Employer Branding CRM 309

Rally Recruitment Marketing

DECEMBER 14, 2018

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team.

Recruitment Marketing 322

Recruitment Marketing ATS Video Taleo 322

Rally Recruitment Marketing

AUGUST 23, 2020

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! If your role in Recruitment Marketing is anything like mine, there are a lot of competing priorities to balance.

Social Media 415

Social Media Media Advertising Recruitment Marketing 415

Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. Who doesn’t want that?!

Resources 417

Resources CRM How To Recruitment Marketing 417

Recruitics

JANUARY 9, 2024

Key Takeaways: Organizations aiming to attract top talent must adopt a holistic and diverse strategy that encompasses branding, advertising, and creative candidate engagement tactics.

Candidate Experience 213

Candidate Experience Candidate Engagement Advertising Diversity 213

Recruitics

OCTOBER 9, 2024

Key Takeaways In 2025, recruiters will need to play a more significant role in creating hiring plans, rather than just executing them. Programmatic advertising and AI-driven sourcing tools will become even bigger players in recruitment marketing.

Recruitment Marketing 220

Recruitment Marketing Strategy Employer Branding Advertising 220

Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Innovation Lab, PandoLogic.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

MARCH 21, 2022

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

Employer Branding 450

Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

DECEMBER 20, 2021

If you’re like most Recruitment Marketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . There’s a growing body of research on the negative effect of gender bias in job ads and recruiting costs. Well, we’re no different here at Rally.

Employer Branding 411

Employer Branding Conference Recruitment Marketing Strategy 411

Rally Recruitment Marketing

OCTOBER 4, 2021

With so many industries struggling to hire high-volume, seasonal and hourly employees, every Recruitment Marketing and talent acquisition practitioner should take a serious look at the recruitment stages and apply process that candidates go through. Meet the Expert. The results .

Talent Acquisition 419

Talent Acquisition CRM Recruitment Marketing Candidate Experience 419

Rally Recruitment Marketing

MARCH 24, 2019

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Every time there’s a req to fill, does your talent acquisition team start at the beginning by advertising the job? What is Talent Engagement?

Strategy 385

Strategy Social Media CRM Employer Branding 385

Recruitics

SEPTEMBER 7, 2021

Anyone who has jobs advertised is going to be affected by this update. Whether a company's jobs will win or lose will depend on their candidate experience. This is a significant update -- especially for its timing. Like any update Google makes to search rankings, some will gain visibility, and some will lose it as a result.

Candidate Experience 206

Candidate Experience Guidelines Advertising Recruitment Marketing 206

Recruitics

MARCH 26, 2024

Key Takeaways: Programmatic job advertising has revolutionized the recruitment process by harnessing data-driven insights to optimize job ad placement. Programmatic advertising ensures job descriptions align with potential candidates' search queries, maximizing visibility and engagement.

Job Descriptions 198

Job Descriptions Advertising Strategy Data 198

Rally Recruitment Marketing

JANUARY 31, 2019

but ultimately if you don’t have a strong job advertising strategy you’re missing out on a key piece of the puzzle. In other words, if you don’t have a strong strategy in place for advertising your jobs and opportunities to candidates through different media channels, then candidates won’t be able to find you.

Advertising 170

Advertising Strategy Job Boards Employer Branding 170

Rally Recruitment Marketing

JULY 16, 2020

But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitment advertising provider, Appcast. Change the day you post your jobs.

Talent Acquisition 417

Talent Acquisition Advertising Recruitment Marketing Data 417

Rally Recruitment Marketing

MARCH 21, 2022

While your content and messaging are your most effective differentiators on the talent market, exploring channels new to your recruiting organization can open up the doors to more applications — and fast. . The most common problem candidates cite for having a negative candidate experience is poor communication.

Mobile 419

Mobile Candidate Experience Recruitment Marketing Examples 419

Rally Recruitment Marketing

FEBRUARY 12, 2020

Keeping conversions top of mind is something that can really benefit those of us in Recruitment Marketing too. . It’s helpful to ask ourselves questions like: How many people can we convert to site visitors, then applicants and ultimately hires through our digital marketing approaches? . CVR is short for Conversion Rate.

Social Media 294

Social Media Recruitment Marketing Employer Branding Advertising 294

Recruitics

MAY 7, 2024

Social media provides an excellent platform for showcasing company culture, values, and people, thereby enhancing employer branding and attracting potential candidates. Social media facilitates interactive engagement with potential candidates, fostering a closer connection between organizations and applicants.

Social Media 214

Social Media Recruitment Marketing Media Employer Branding 214

Recruitics

JANUARY 10, 2023

As always, recruitment marketing professionals need to be at the top of their game in order to compete for the attention of the same candidates in the talent pool. Another year, another warehouse peak hiring season behind us – and with it, new learnings and optimizations for the new year.

Advertising 211

Advertising How To Recruitment Marketing Hiring 211

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Nancy Cochran is a Director at Appcast, the global leader in programmatic recruitment advertising technology and services. Appcast manages $600 million in advertising spend annually, places 610 million job ads and has produced 1.2 A breakdown of CPC by state from Appcast’s Recruitment Marketing Benchmark Report.

Hiring 419

Hiring Job Descriptions Talent Acquisition Data 419

Ongig

SEPTEMBER 1, 2020

Recruitment advertising agencies are a core part of talent acquisition. They help employers with media buying, recruitment marketing, employer branding strategy and more. — In advertising, like most things, words matter. Tagline: Flexible Solutions for Recruiters, Talent Leaders and Hiring Managers.

Advertising 133

Advertising Employer Branding Recruitment Marketing Talent Acquisition 133

Rally Recruitment Marketing

FEBRUARY 12, 2020

Keeping conversions top of mind is something that can really benefit those of us in Recruitment Marketing too. . It’s helpful to ask ourselves questions like: How many people can we convert to site visitors, then applicants and ultimately hires through our digital marketing approaches? . over a 3 month period!

Social Media 251

Social Media Recruitment Marketing CRM Advertising 251

BlueWave Resource Partners

AUGUST 26, 2020

The concept of Recruitment Marketing is one of the least talked about and least utilized concepts in the talent acquisition space right now. Recruitment Marketing is basically every part of the talent acquisition process that indirectly interacts with a candidate. Take the time to write detailed job descriptions.

Recruitment Marketing 142

Recruitment Marketing Talent Acquisition Job Boards Social Media 142

Rally Recruitment Marketing

JANUARY 17, 2019

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent.

Recruitment Marketing 170

Recruitment Marketing Resources Employer Branding CRM 170

Rally Recruitment Marketing

NOVEMBER 29, 2021

My name is Andrew Flowers and I’m the Lead Labor Economist at Appcast , the global leader in programmatic recruitment advertising technology and services. At RallyFwd on December 8, 2021 , I’ll be sharing our latest research on the labor shortage and what to expect in Recruitment Marketing and recruitment advertising trends in 2022. .

Government 221

Government Advertising Recruitment Marketing Policies 221

Rally Recruitment Marketing

OCTOBER 17, 2019

Not only did it give me time to better hone my craft in advertising, but it also allowed me to “fumble” into a few people who were willing to give me the opportunity to work with them on their creative projects. As someone who studies marketing and advertising, we’re asked to come up with campaigns and live in the outside world.

Advertising 267

Advertising Culture Candidate Experience Conference 267

Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. The robust redesign and authentic content also received praise from the judges.

Employer Branding 221

Employer Branding Social Media Advertising Video 221