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Key Takeaways Programmatic advertising is not as intrusive or "creepy" as some suggest; it's a sophisticated, data-driven approach to reaching the right audience. Understanding the facts behind programmatic advertising can help recruiters and employers leverage its benefits for more effective talentacquisition.
Key Takeaways Companies are using AI-powered platforms to analyze candidate behavior, optimize advertising spend, and make more informed decisions throughout the recruitment funnel. Recruiting teams are focused on showcasing their unique culture, mission, and employee experiences to create emotional connections with potential hires.
Modern talentacquisition professionals must leverage data analysis to stay competitive, yet 83% of companies lack sufficient analytics maturity, presenting a significant opportunity for improvement. While technology and data are essential, successful talentacquisition requires balancing analytical insights with human judgment.
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With the uncertainties of 2020 continuing into 2021, talentacquisition leaders are having to keep their recruiting strategies agile so that they’re ready to support a potentially fluid hiring plan this year. To provide some clarity to the Rally community, we turned to the data.
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At RallyFwd, Münteha will inspire you to dream big and reimagine talent attraction strategy at your company. He’ll share how he gained stakeholder support, lessons he’s learned along the way and what he thinks is the future of early careers recruiting. Today, 95% of careers site visitors don’t convert into applicants.
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With no blueprint to follow, and with encouragement from his manager, Devon crafted MarketStar’s inaugural “ TalentMarketing Playbook, ” a comprehensive strategy that’s making an impact on the company ’ s talentacquisition results. Meet Devon Jennings Devon Jennings is TalentMarketing Manager at MarketStar.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talentacquisition, RecruitmentMarketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.
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In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your RecruitmentMarketing plan.
As 2019 propels forward, recruiting leaders and talentacquisition teams have much to consider and prioritize when it comes to recruitmentmarketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Automate your social.
But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitmentadvertising provider, Appcast. Change the day you post your jobs.
As you brainstorm talentacquisition strategies, prioritize hiring goals and create your annual RecruitmentMarketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Programmatic is the latest frontier in job boards and job advertising.
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With so many industries struggling to hire high-volume, seasonal and hourly employees, every RecruitmentMarketing and talentacquisition practitioner should take a serious look at the recruitment stages and apply process that candidates go through. Meet the Expert.
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Jonna Sjövall, Labor Global Head of Employer Branding and RecruitmentMarketing, UBS. Speaker: Jonna Sjövall, Labor Global Head of Employer Branding and RecruitmentMarketing, UBS. As Jonna Sjövall emphasized in her session, failing needs to be not just tolerated among RecruitmentMarketing teams but encouraged!
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Thomas Knight, Director, TalentAcquisition and Employment Marketing, Advantage Solutions. Thomas Knight, Director, TalentAcquisition and Employment Marketing at Advantage Solutions. Nancy Cochran is a Director at Appcast, the global leader in programmatic recruitmentadvertising technology and services.
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