Value Proposition vs. Positioning Statement – What’s the Difference?
Lusha
JULY 19, 2023
The answer lies in an Ideal Customer Profile , which gives you insight into their pain points and needs (and how they can benefit from your solution). If “who should use it” turns out to be large companies, you’ll need to design a strategy around enterprise SaaS sales instead of SMB sales. Fit: But what is the customer looking for?
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