What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps
Lusha
JULY 17, 2024
In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. So, whether you’re an ABM novice or a seasoned pro , buckle up – we’re about to embark on a journey to B2B marketing excellence.
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