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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. So, whether you’re an ABM novice or a seasoned pro , buckle up – we’re about to embark on a journey to B2B marketing excellence.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

The B2B sales world is always changing. This guide will show you how to build a roadmap to B2B sales success. It’s the core of your B2B sales success. Why Do B2B Businesses Need a Sales Strategy? In the competitive B2B world, a well-defined sales strategy is a must-have.

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Redefining Campus Hiring: How Equinix Leveraged HackerRank to Attract Top Talent at Scale 

HackerRank

The challenge was that Equinix, being more of a B2B enterprise, was not well-known to the student demographic. Almost every hiring requirement undergoes this refined assessment. Another compelling factor was the breadth and depth of the skill stack and the library of assessments you offer.

ATS 118
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How to Increase Revenue Generation? 9 Growth Strategies to Boost Your Business

Lusha

Defining your ideal customer profile (ICP) means describing the customers who are most likely to benefit from what you offer and provide the most value over time. Firmographics (for B2B businesses): Industry, company size, revenue, etc. Firmographics (for B2B businesses): Industry, company size, revenue, etc.

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Top 12 Contact Finding Extensions for 2023

WizardSourcer

Zoominfo With ZoomInfo, you can easily access crucial B2B contact information such as phone numbers, emails, and addresses, all without leaving the webpage you are currently on. Lusha Lusha (lusha.co) is a tool that enables users to enhance B2B profiles for the purpose of verification and trust-building.

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What Is Revenue Operations (RevOps)?

Lusha

In B2B sales, old methods need to be fixed. This makes it hard to know: What’s working What’s not working Where to focus your efforts for the best results But there’s a solution that’s changing how B2B companies work: Revenue Operations (RevOps). Lusha’s platform stands out in the area of data enrichment.

CRM 40
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Sales Job Titles and Terms, Explained

Zengig

You also want to have a solid understanding of the job duties so you can accurately assess whether you’ll be happy in the role, which can be difficult when dealing with ambiguous job titles. Inside sales is the most common sales model for B2B, technology, and SaaS companies, though it can be used in any field. What is inside sales?

B2C 92