Rally Recruitment Marketing

FEBRUARY 12, 2020

They don’t have the time or patience to deal with a frustrating job application process! My team at Bayshore knew that we could convert more candidates to applicants by improving our apply flow. We’d received enough feedback from applicants and our recruiting team to know it was time to make some changes!

Recruitment Marketing 395

Recruitment Marketing Mobile Job Descriptions Healthcare 395

Rally Recruitment Marketing

DECEMBER 5, 2019

Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise.

Recruitment Marketing 365

Recruitment Marketing Social Media Exercises Conference 365

Rally Recruitment Marketing

OCTOBER 25, 2018

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! I landed my first recruiting gig at Appian and have been supporting our sales and marketing hiring efforts for the past 3 years.

Recruitment Marketing 276

Recruitment Marketing ATS Smashfly CRM 276

Rally Recruitment Marketing

AUGUST 22, 2019

And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners. One area that may be missing some of that video magic is your job descriptions. This is why video job descriptions are becoming more important — and more common.

Job Descriptions 255

Job Descriptions Video Recruitment Marketing Culture 255

Rally Recruitment Marketing

DECEMBER 11, 2019

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Programmatic is the latest frontier in job boards and job advertising.

Recruitment Marketing 340

Recruitment Marketing Job Boards Social Media Advertising 340

Rally Recruitment Marketing

JULY 7, 2024

It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.

Social Media 221

Social Media Media Strategy Social Recruiting 221

Rally Recruitment Marketing

JANUARY 19, 2025

With these insights, you can fine-tune your Recruitment Marketing strategy, refine your employer brand and truly differentiate your employee value proposition (EVP). The Importance of Researching Talent Competitors Researching your talent competitors is a key exercise that we should all conduct at least once a year.

Employer Branding 221

Employer Branding Social Media Job Descriptions Recruitment Marketing 221

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

JANUARY 31, 2022

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Here, and at both of my previous employers, I was the first employer branding hire.

Employer Branding 419

Employer Branding Job Descriptions Hiring Recruitment Marketing 419

Rally Recruitment Marketing

FEBRUARY 14, 2019

Job descriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a job description first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced job descriptions.

Job Descriptions 226

Job Descriptions Employer Branding Advertising Mobile 226

Rally Recruitment Marketing

AUGUST 2, 2018

This shift is maybe most noticeable in the way that company career pages, and the job descriptions that are housed on those pages, have evolved. Gone are the days where an effective job description consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.

Job Descriptions 211

Job Descriptions Video Culture Recruitment Marketing 211

Rally Recruitment Marketing

SEPTEMBER 4, 2019

With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? It’s your Recruitment Marketing analytics data! Our webinar Recruitment Marketing Analytics: What Story is Your Data Telling?

Recruitment Marketing 255

Recruitment Marketing Data Social Media Talent Acquisition 255

Rally Recruitment Marketing

FEBRUARY 7, 2019

Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. Over the past year at Great Clips, my team has been obsessed with creating a better candidate experience on the Great Clips careers site.

Data 399

Data Job Descriptions Candidate Experience Survey 399

Rally Recruitment Marketing

AUGUST 7, 2019

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. But what if I told you that not every candidate actually looks at the pages of your carefully constructed and well-maintained careers site? Social media.

Recruitment Marketing 211

Recruitment Marketing Job Descriptions Social Media Job Boards 211

Rally Recruitment Marketing

JANUARY 24, 2019

If you’re reading this, you likely know that Recruitment Marketing is an exciting space to work in for a number of reasons: Recruitment Marketing is still relatively new for most organizations, which means that many functions, programs and strategies are being built from the ground up. It’s fun to get in at that stage!

Recruitment Marketing 249

Recruitment Marketing Social Media Employer Branding Tools 249

Rally Recruitment Marketing

MARCH 14, 2021

My name is Shaunda Zilich and I’m the Global Talent Brand Manager at Qualtrics. At Qualtrics, we’ve had to get creative in the ways we recruit talent so that we can scale our efforts while also providing a positive candidate experience. Years and years ago, my grandfather worked at an automotive plant.

Data 405

Data Job Descriptions Automotive Employer Branding 405

Rally Recruitment Marketing

APRIL 9, 2023

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

Linkedin 419

Linkedin How To Job Descriptions Social Media 419

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Last fall, employers faced major workplace disruptions (re: social distancing and stay-at-home measures) as well as economic uncertainty, which caused a work shortage of sorts. Thomas Knight, Director, Talent Acquisition and Employment Marketing, Advantage Solutions. Nancy Cochran, Director at Appcast.

Hiring 419

Hiring Job Descriptions Talent Acquisition Data 419

Rally Recruitment Marketing

DECEMBER 11, 2019

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Programmatic is the latest frontier in job boards and job advertising.

Recruitment Marketing 44

Recruitment Marketing Job Boards Social Media Advertising 44

Rally Recruitment Marketing

JUNE 28, 2021

While Syneos has used Recruitment Marketing technology for over a decade (they were actually one of the first companies to try it!), Their success was recognized with a 2021 Rally Award for Best Use of Recruitment Marketing Technology! An example of the kind of employee-driven content Syneos shares on their landing pages.

Recruitment Marketing 396

Recruitment Marketing JobVite Mobile CRM 396

Social Talent

OCTOBER 15, 2024

By setting clear expectations from the start—and grounding those expectations in real data about the talent market—both recruiters and hiring managers can work toward the same goal without the friction. Learn more: What is the Difference Between a Recruiter and a Talent Advisor?

How To 172

How To Hiring Job Descriptions Sourcing 172

Rally Recruitment Marketing

DECEMBER 30, 2018

In 2018, we created a ton of Recruitment Marketing content. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right Recruitment Marketing strategy. And it was a busy one!

Recruitment Marketing 170

Recruitment Marketing Airlines Job Descriptions Film 170

Rally Recruitment Marketing

AUGUST 16, 2018

One of the most important things we need to do in Recruitment Marketing is prove our ROI. Because Recruitment Marketing is a new career area, it’s really important that we demonstrate the value of our work to internal stakeholders. 3 – Give your careers site some TLC and show how that boosts applicant numbers.

Recruitment Marketing 193

Recruitment Marketing Talent Acquisition How To Diversity 193

Rally Recruitment Marketing

JANUARY 17, 2022

Most visitors to your careers site aren’t there to apply for a job. . Changing your job can be a life-changing decision, and not an easy one. People are looking at your site and seeing whether they can envision themselves belonging there at some point. Belinda is Head of Enablement – Recruitment Marketing at Clinch.

Employer Branding 418

Employer Branding Recruitment Marketing Handbook Guidelines 418

Rally Recruitment Marketing

DECEMBER 12, 2021

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. If you haven’t yet dipped your toes into the world of programmatic recruitment advertising, you’re likely losing talent to organizations that are using such technology. .

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

SEPTEMBER 13, 2020

In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral. However, as COVID-19 continues to keep us at home, many employers have moved to a digital-first environment and large-scale events have been put on pause indefinitely.

Diversity 466

Diversity Employer Branding Recruitment Marketing Groups 466

Rally Recruitment Marketing

JANUARY 16, 2020

As talent acquisition and Recruitment Marketing professionals, we all know the importance of setting ourselves apart from other organizations in today’s hyper-competitive hiring market. All initiatives carried out by your Recruitment Marketing team should reflect your EVP.

Recruitment Marketing 221

Recruitment Marketing Employer Branding Examples Policies 221

Rally Recruitment Marketing

DECEMBER 30, 2018

In 2018, we created a ton of Recruitment Marketing content. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right Recruitment Marketing strategy. And it was a busy one!

Recruitment Marketing 170

Recruitment Marketing Airlines Job Descriptions Film 170

Rally Recruitment Marketing

AUGUST 23, 2020

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. There are a lot of barriers that can get in the way of launching a recruitment advertising campaign successfully and seeing the results you need to support your recruiting plan.

Social Media 415

Social Media Media Advertising Recruitment Marketing 415

Rally Recruitment Marketing

AUGUST 16, 2018

One of the most important things we need to do in Recruitment Marketing is prove our ROI. Because Recruitment Marketing is a new career area, it’s really important that we demonstrate the value of our work to internal stakeholders. 3 – Give your careers site some TLC and show how that boosts applicant numbers.

Recruitment Marketing 170

Recruitment Marketing Talent Acquisition Diversity Job Descriptions 170

Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. Does it have an image or video?

Social Recruiting 414

Social Recruiting Strategy Social Media Twitter 414

Recruitics

SEPTEMBER 1, 2016

And, with 64 percent of US adults owning a smartphone in 2015, according to Pew, chances are at least one of my two predictions above, is correct. Simply put, smartphone users are just better at quickly identifying what they want and don’t want, and they need less information to make that decision. So, why is this important?

Mobile 170

Mobile Recruitment Marketing Real Estate Job Descriptions 170

Rally Recruitment Marketing

JUNE 13, 2022

Last week, we were thrilled to offer the top takeaways from 4 of our expert presenters at last month’s RallyFwd Virtual Conference. Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Lever

OCTOBER 12, 2021

From recruitment marketing and job descriptions to candidate interviews, diversity surveys, personalized communication, and more, today’s applicant tracking system (ATS) is chock-full of unique features designed to streamline and simplify recruiting for talent acquisition teams.

Applicant Tracking Systems 295

Applicant Tracking Systems System Job Descriptions Talent Acquisition 295

Rally Recruitment Marketing

JULY 16, 2020

With a double-digit unemployment rate and so many people out of work, why is the cost of recruitment rising? Video] 2020 Recruiting Benchmarks and the Impact of COVID-19. Q&A with Leah Daniels: The Impact of COVID-19 on Recruiting Budgets and Strategy. 3 ways to increase your job application rate.

Talent Acquisition 417

Talent Acquisition Advertising Recruitment Marketing Data 417

Rally Recruitment Marketing

MARCH 21, 2022

Bad news: many people still aren’t actively looking for jobs, with the unemployment rate at a near-record low. This doesn’t bode well for employers with roles to fill in general, but especially not for those with ambitious, high-volume recruiting goals. Good news: companies are really ramping up their hiring.

Mobile 419

Mobile Candidate Experience Recruitment Marketing Examples 419

Rally Recruitment Marketing

SEPTEMBER 4, 2019

With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? It’s your Recruitment Marketing analytics data! Our webinar Recruitment Marketing Analytics: What Story is Your Data Telling?

Recruitment Marketing 170

Recruitment Marketing Data Social Media Talent Acquisition 170