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In the world of socialrecruiting, some words just don’t cut it. Well, at Rally, we have our own list of 11 words that don’t belong in your social media strategy. You won’t be arrested or fined like Carlin, but you could be turning off your talent audience and getting penalized by the social platforms’ algorithms.
As we step into 2025, recruitment teams are navigating a talent landscape marked by a strong labor market , continued competition for top talent and flat recruiting budgets, according to our poll at our recent RallyFwd Virtual Conference. Embrace organic RecruitmentMarketing strategies.
The Fall season is a busy time of year for RecruitmentMarketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. 23-27, 2023. And now we’re ready to share the results!
After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new RecruitmentMarketing analytics and benchmarking platform, to learn what a successful, high-engagement socialrecruiting strategy looks like. . Why should recruitmentmarketers measure engagement?
2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new RecruitmentMarketing strategies. The data we collected reveals some interesting information about the state of RecruitmentMarketing in 2023.
March is Women’s History Month and any time during the month is a good time to be posting socialrecruiting content about this holiday, whether it’s the beginning, middle or even the end of the month. Rally Note: Need help knowing what social holidays are coming up and planning your social content? And that’s okay!
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, RecruitmentMarketing and employer branding to embrace these advancements and get more sophisticated with our socialrecruiting strategies so that we can use these platforms most effectively.
As a recruitmentmarketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right RecruitmentMarketing tools to support your efforts is essential. . Social Media Management. But good news!
The start of a new year brings a new RecruitmentMarketing budget for 2023. You may be excited that your RecruitmentMarketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for RecruitmentMarketing Budgets.
As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitmentmarketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast RecruitmentMarketing Benchmark Report. Happy reading!
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
Devon Jennings stepped into the role of Talent Marketing Manager at MarketStar with an opportunity to create a difference and a blank canvas. Get ready to discover actionable insights that could reshape your own approach to RecruitmentMarketing.
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. That being said, since the platform is new and different from other channels in our typical RecruitmentMarketing roster, some employers are still considering how to jump in.
Lack of engagement on social media is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall SocialRecruiting Calendar.
So, what’s the most effective type of socialrecruiting content to grab a candidate’s attention and lead them to your employer brand? To maximize the impact of your socialrecruiting content, we need to do more than showcase our employee stories and voices. We need to celebrate our people!
If you’re like most RecruitmentMarketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . Well, we’re no different here at Rally. At the end of each year we identify the most popular articles we put out. . Read the full article.
The scenic route might put you at risk of taking a little longer, but you end up having a better sense of direction and a better appreciation for where you’re going. You know ultimately you’ll end up at home, so why not enjoy the commute along the way when you can? My career journey: Why I left and returned to RecruitmentMarketing.
The scenic route might put you at risk of taking a little longer, but you end up having a better sense of direction and a better appreciation for where you’re going. You know ultimately you’ll end up at home, so why not enjoy the commute along the way when you can? My career journey: Why I left and returned to RecruitmentMarketing.
A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a socialrecruiting campaign to celebrate National Intern Day.
The #1 thing that the Rally RecruitmentMarketing community asks for help with again and again is how to create good RecruitmentMarketing content. Content marketing is difficult, even for experienced marketers. But first, you might be wondering: Why Do I Need a RecruitmentMarketing Content Playbook?
While Facebook might not seem like an obvious choice for recruitmentmarketing, when you look at the numbers, it’s obviously a site that no talent acquisition team should ignore.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your RecruitmentMarketing strategy? Simple: enhance your social media presence. . But that can be easier said than done.
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside RecruitmentMarketing tool. In RecruitmentMarketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.
SocialRecruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. Pitfalls to avoid.
My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and RecruitmentMarketingat UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
2021 shook up recruitmentmarketing. Between the Great Resignation , the changing economy, and all the Covid variants, reaching, attracting, and recruiting candidates has become harder than ever. Which begs the question: which recruiting trends are worth the investment? Socialrecruiting CPCs vary per industry.
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
Employee generated content (EGC) plays a powerful role in telling your employer brand story from the authentic, direct perspectives of the people who work at your company. Chris has honed his EGC program over the last several years, setting the example of how to develop his own social media persona.
To my defense, with my role as a RecruitmentMarketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). Want to hear another fun stat?
You’re creating and sharing great RecruitmentMarketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your RecruitmentMarketing approach on social media.
With social media becoming a bigger and bigger part of RecruitmentMarketing strategy, talent acquisition teams are devoting more time and resources into building a socialrecruiting presence to attract talent by showcasing their company culture and career opportunities.
As you can imagine from these numbers, Instagram isn’t a platform that the modern marketer – or RecruitmentMarketer – can afford to ignore. For RecruitmentMarketing, you can use eye-catching imagery to form Employer Brand perceptions, keep your followers engaged and share messages about your employee value proposition.
Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our RecruitmentMarketing strategy. Blizzard Entertainment shows its culture on social media to attract the brightest minds in gaming.
We can’t wait to hear the great sessions on how to make the most of your RecruitmentMarketing initiatives in the upcoming calendar year. To help give you a taste of what we’re in for, we’ve interviewed each of our speakers to get a preview of what they’ll be covering at RallyFwd plus a few exclusive quick tips for our blog readers.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting?
While 81% of businesses use video as a marketing tool today, according to Hubspot , that number is likely much lower for RecruitmentMarketers because we have smaller teams and fewer resources. This means that only big teams with big budgets can incorporate video as a key component of their RecruitmentMarketing approach.
In fact, when I started my recruitmentmarketing journey at GE, I was charged with telling the GE. The post GE’s RecruitmentMarketing Results on Zero Budget appeared first on SmashFly Blog. We’re all asked to do more with less these days.
One of the most effective types of content that my team at WeddingWire leverages on Instagram is employee generated content. Employee generated content, also called EGC, refers to social media content that is created and shared by employees. We find this creates the most authentic look into Life at WeddingWire.
This can range from food-based holidays like National Frozen Yogurt Day (February 6) to fun holidays like National Goof Off Day (March 22) to the downright weird and quirky holidays — we’re looking at you, National Sneak Some Zucchini Onto Your Neighbor’s Porch Day (yes, it exists and occurs every August 8th)! .
By now, you probably know that social media can and should play a vital part in your employee recruitment and retention strategies. And with the new year here, it’s time to explore some new ways to use social media for talent acquisition. Recruit through video campaigns. Market careers like you market products.
Much of the work we do in recruitmentmarketing comes from our peers in consumer marketing. From CRMs to SEM, we take many cues from our counterparts in the wider marketing world. When we have jobs to fill, we need to be actively marketing and branding our organization and our jobs to job seekers. Know your niche.
We had so many wonderful questions at the end of the webinar, but not enough time to answer them all, so Kelly and Jessica were kind enough to answer them for us afterwards. Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. On Demand Webinar.
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