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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2B Marketing. In addition, B2B buyers are information-driven and perform rather extensive research on their purchasing options, which leads to data-driven decisions. Staffing Industry Marketing – B2B, B2C, or Both?

B2C 85
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Overcoming 4 Roadblocks to Get Employee Stories From Reluctant Storytellers

Rally Recruitment Marketing

Employees themselves continue to be one of the top sources of information for job seekers ; to the point where not having a constant supply of new, fresh employee perspectives about your company and roles now puts you at a serious hiring disadvantage. . But creating this pipeline of employee stories isn’t always so easy.

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B2B DataBase – What is the Best B2B Contact Database?

Lusha

A B2B database is instrumental to your revenue success. Let’s put it this way, a solid B2B database is crucial if you want to succeed in engaging the right type of prospects and buyers. If all this B2B database talk is new to you, you’re probably wondering, what’s B2B data and where do I get it? Let’s dive right in! .

B2B 52
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Self-billing: Turning Payouts to Service Providers Into B2B Experience

Transformify - Recruiting

B2B Experience. This means that business clients can easily use Transformify ATS to source new service providers, independent contractors and freelancers. Mobile wallet (SamsungPay, ApplePay, etc. via Rapyd). All service providers self-bill Transformify. Our business clients receive invoices from Transformify only.

B2B 76
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Quadruple Your B2B Lead Generation Results in 2021

Lusha

B2B lead generation is so hard to crack. B2B lead generation works like a charm when marketing and sales are aligned and consistent. What is B2B lead generation? B2B lead generation is when marketing and sales teams identify their ideal customer or accounts, create and execute strategies to build interest. It’s simple.

B2B 52
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B2B Intent Data: What it Is, and How to Best Use It

Lusha

What Is Intent Data in B2B? But B2B intent data is different. For instance, if you are a B2B company using a SaaS go-to-market strategy , odds are that you will be using account-based marketing (ABM). Still, each source will fit into one of these categories: First-party. That’s where intent data comes in.

B2B 52
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5 Ways to Reach Enterprise Decision-Makers

Lusha

The challenge of finding B2B decision-makers in enterprise companies It would be nice if there was a well-organized buying committee behind every B2B purchasing decision, all ready to hear your pitch at the same time. Aside from the use case we’ve discussed here, are there other departments that will use or benefit from this purchase?