Yello

AUGUST 21, 2019

Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. We caught up with James after the conference for additional thoughts on how the candidate experience is an extension of the employer brand, and vice versa. What is “candidate experience?”.

Candidate Experience 53

Candidate Experience Employer Branding B2C B2B 53

Recruiting Blogs

MAY 18, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand, of course, relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 36

B2C B2B Employer Branding Engineering 36

Rally Recruitment Marketing

JANUARY 24, 2021

Last week, I had a little fun looking back on my previous recommendations: humanize the candidate experience, email lead nurture, chatbot candidate communications, employer brand video storytelling and team value propositions, to name a few. How did I do? Our own Rally Recruitment Marketing community just passed 27,000 members!

Recruitment Marketing 419

Recruitment Marketing B2C B2B Talent Acquisition 419

Rally Recruitment Marketing

NOVEMBER 8, 2018

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. The reality is that some budget needs to be available whether you’re posting employment messages on your current page or a newly created careers specific page.

Social Recruiting 304

Social Recruiting Social Media B2C Media 304

Jeff Waldman - Recruiting

JUNE 26, 2019

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. I need to like and appreciate it, even be a customer myself, or align with the mission and vision of the organization. Show it to me.

B2C 63

B2C Candidate Experience Groups Mobile 63

Jeff Waldman - Recruiting

JUNE 26, 2019

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. I need to like and appreciate it, even be a customer myself, or align with the mission and vision of the organization. Show it to me.

B2C 49

B2C Candidate Experience Groups Mobile 49

Recruiting Daily

JUNE 8, 2015

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose.

Employer Branding 40

Employer Branding B2B Social Media B2C 40

Ongig

JUNE 6, 2024

On your marketing platforms, you can talk about your charity outreach, social impact, and sustainability initiatives as part of your strong employer branding. Besides, nearly 70% of employees say they wouldn’t work for a company that has no strong purpose. Showcase all of them!

Social Media 59

Social Media B2C Talent Acquisition Video 59

Jeff Waldman - Recruiting

JUNE 26, 2019

For example, if you’re a company that builds a B2C mobile app then I want to immerse myself in the product experience. I need to like and appreciate it, even be a customer myself, or align with the mission and vision of the organization. During the recruitment process, I like to touch and feel what the company does and stands for.

B2C 40

B2C Candidate Experience Groups Mobile 40

Recruiting Blogs

MARCH 30, 2022

Mistake #2: Not Investing in an Employer Brand. Employer brand, or the image of a company as an employer, can be a valuable asset in improving the outcome of your diversity recruitment strategy. Remember, you can’t manage something that you can’t measure. Mistake #3: Not Using the Right Technology for Recruiting.

Diversity 65

Diversity Strategy Sourcing Construction 65

Workable

JUNE 1, 2021

It doesn’t matter if you are working in a B2C or B2B environment. You can empower teams to create open forums like roundtables or coffee hours to connect at a deeper level with their people. Whole-person leadership in the hiring process. We are all in the people-to-people business.

B2C 118

B2C B2B Diversity Onboarding 118

exaqueo

OCTOBER 29, 2017

All month long, our team of employer brand experts has shared some of their favorite “how to” tips to help you hone your craft. A few weeks ago, a client asked how to get more buy-in on their employer brand across the organization. Employer brand has historically been about execution.

How To 61

How To Employer Branding Social Media B2C 61

Recruiting Blogs

APRIL 8, 2021

Mistake #2: Not Investing in an Employer Brand. Employer brand, or the image of a company as an employer, can be a valuable asset in improving the outcome of your diversity recruitment strategy. Remember, you can’t manage something that you can’t measure. Mistake #3: Not Using the Right Technology for Recruiting.

Diversity 36

Diversity Strategy Sourcing Policies 36

Beamery

FEBRUARY 10, 2016

Companies that create a compelling, authentic employment brand, communicate their values and mission, and clearly articulate the nature of their workplace are winning out in their recruitment efforts. David Kippen is CEO of Evviva Brands , the brand shop for people brands. David Kippen. Cyndy Trivella.

Recruitment Marketing 91

Recruitment Marketing Social Media Employer Branding Talent Acquisition 91

Workable

AUGUST 31, 2023

For example, B2B (business-to-business) sales jobs may offer higher salaries than B2C (business-to-consumer) sales jobs, while commission-based sales roles may offer the potential for higher earnings but may also come with more risk. Type of Sales Different types of sales jobs have different earning potentials.

Workable 62

Workable Compensation Strategy Social Media 62

Yello

DECEMBER 17, 2019

Throughout his career, he’s helped B2B, B2C, nonprofit and government organizations tell good stories, offer value, and engage more people. He’s also a contributor to our blog , and spoke about employer branding last year at our annual talent acquisition conference, STRIVE. . James Ellis refers to himself as a marketer by birth.

Talent Acquisition 57

Talent Acquisition Social Media Twitter B2C 57

Recruiting Daily

OCTOBER 5, 2015

Are your online employer branding and recruitment advertising campaigns mobile optimized? No one wants to engage with or interact with a boring or generic employer brand. It’s 2015, people. Does your HR or recruiting technology have text campaign or SMS capabilities? Before it’s too late. Be Human.

Mobile Recruiting 40

Mobile Recruiting Mobile Candidate Experience Social Media 40

Recruiting Blogs

JANUARY 11, 2018

Just like in any business, to gain competitive advantage means to stand out from the crowd, to think out-of-the-box, and to display a better value proposition to your prospects – whether they are B2B clients or B2C customers. So whether you’re a B2B or B2C business owner, webmaster, or recruiter, pay very close attention.

B2C 28

B2C Strategy B2B ATS 28

Beamery

FEBRUARY 17, 2015

Companies that create a compelling, authentic employment brand, communicate their values and mission, and clearly articulate the nature of their workplace are winning out in their recruitment efforts. David Kippen is CEO of Evviva Brands , the brand shop for people brands. ” Jeffrey Fermin. David Kippen.

Recruitment Marketing 48

Recruitment Marketing Social Media Employer Branding Talent Acquisition 48

Recruiting Daily

OCTOBER 13, 2015

Knowing what’s really driving those consumer decisions means really listening to what your candidates really think about your employer brand; every organization has an employer brand, whether or not you actually have an employer branding strategy. In recruiting, quality of hire matters most.

Candidate Experience 40

Candidate Experience Employer Branding Enterprise Tools 40

Recruiting Daily

MAY 15, 2015

But with that history, they have also collected more data on student preferences and employer brands than anyone else I’m aware of. Universum has built a successful employer branding and consulting practice based on this deep research, but Iris marks their first foray from services into a pure product play.

Greenhouse 40

Greenhouse Meeting ATS B2B 40

Ongig

APRIL 17, 2020

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding. Employer Brand. Employer Branding.

Employer Branding 130

Employer Branding Talent Acquisition Bullhorn iCIMS 130

Recruiting Daily

JUNE 12, 2015

For hourly workers, the work related issues impacting their employee experience (and, consequently, your employer brand) are likely drastically divergent from the highly skilled, highly paid white collar workers that form the disproportionate focus of many organizations’ recruitment marketing efforts and spend.

Employer Branding 40

Employer Branding Social Media B2B Candidate Experience 40