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Use imagery and design elements that reflect your employerbrand (more on this later in our list), and be sure to convey clearly and prominently the benefits of working for your organization. To execute socialrecruiting effectively , it’s a must to understand your audience, both in terms of your followers and the platform in general.
There really is no straightforward right or wrong approach across the board, so the best way to determine the right answer for your business is to have social media and recruiting sit down together and have an open discussion. What is the goal of your company’s current social media accounts? .
Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their job descriptions. Recruitment has shifted from a “sales” focus to a “marketing focus” today. Tony Restell.
Throughout his career, he’s helped B2B, B2C, nonprofit and government organizations tell good stories, offer value, and engage more people. He’s also a contributor to our blog , and spoke about employerbranding last year at our annual talent acquisition conference, STRIVE. . James Ellis refers to himself as a marketer by birth.
Does your HR or recruiting technology have text campaign or SMS capabilities? Are your online employerbranding and recruitment advertising campaigns mobile optimized? No one wants to engage with or interact with a boring or generic employerbrand. It’s 2015, people. Before it’s too late.
Smart recruiters can dip into the marketing toolbox to improve the way they measure the hiring process, rethink their socialrecruitment strategies and rewrite their job descriptions (Matt Buckland’s superb article on writing job adverts is a great place to start for the latter). Tony Restell. ” Jeffrey Fermin.
But with that history, they have also collected more data on student preferences and employerbrands than anyone else I’m aware of. Universum has built a successful employerbranding and consulting practice based on this deep research, but Iris marks their first foray from services into a pure product play.
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