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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications. If you’re not paying attention to the experience that these 90% of candidates have, there can be serious consequences to your bottom line.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

: Hi Derek, can you tell us about your background and how you got into Recruitment Marketing? I started my career in inside sales and marketing in the hospitality industry before moving into recruiting. I worked for a small resort company, where I launched their first website and the first B2C email campaign.

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Recruitment Marketing Personas: Why You Need Them and How to Get Started

FireFish Software

Creating a marketing strategy that fully caters to your target audience can be a difficult task for recruitment agencies. And the reason for this is that you’re trying to reach both B2B (clients) and B2C (candidates) audiences at the same time – which isn’t easy!

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Recruitment Marketing – Social Media Stats that will drive your strategy in 2020

NPA Worldwide

As a result of those multiple touch points you need to ensure your recruitment marketing strategy keeps your business visible in the right places over the coming year. Looking at social media in particular, what have we learned about recruitment marketing over the last 12 months that we should be keeping in mind for our 2020 strategy?

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3 things you need to know about recruitment marketing

Beamery

With this in mind, a little while back we sat down with 25 pretty well known folks and discussed the importance of recruitment marketing – just a temporary fad, or the future lifeblood of the industry. You can find the full article here – Recruitment Marketing: Fad or Future? Recruitment marketing matters.

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

As you prepare your talent acquisition and Recruitment Marketing strategy to remain agile for the future, it’s also an important time to ask where you should focus your own professional development to make an impact on your company and your career. The last 5 years have truly established Recruitment Marketing as a discipline.

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[PODCAST] MQL vs SQL and Why This is a Never-Ending Game

Recruiting Daily

Are B2B marketing teams beholden to sales teams? In B2B, marketing is completely a function designed to support sales. It is a little bit different in B2C. But in B2B, marketing teams support sales. If you think you are a fully independent function or want to do marketing for the sake of […].

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