Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings. How do they describe job responsibilities?

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

MARCH 14, 2022

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 Recruitment Marketing Planning Guide and Template.

Recruitment Marketing 417

Recruitment Marketing Social Media Strategy Employer Branding 417

Rally Recruitment Marketing

MARCH 1, 2025

When you think about Recruitment Marketing, what comes to mind first? For many talent acquisition teams, the focus is on career sites, employer branding, job advertising and social media. But theres one channel that often gets overlookedemail marketing. 5 Benefits of Email Marketing in Your Recruiting Strategy 1.

Strategy 221

Strategy Employer Branding Talent Acquisition Recruitment Marketing 221

Rally Recruitment Marketing

MAY 9, 2021

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . What other cities and towns are nearby?

Recruitment Marketing 419

Recruitment Marketing ADP Strategy Employer Branding 419

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Leveraging programmatic job ads.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Recruitics

SEPTEMBER 26, 2023

Key Takeaways: Programmatic job advertising is a powerful tool that enables organizations to reach, engage, and secure top-tier talent efficiently and effectively in today's challenging job market.

Advertising 245

Advertising Recruitment Marketing Benefits Job Boards 245

Rally Recruitment Marketing

DECEMBER 12, 2021

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. Some of the job boards and channels included in Appcast’s network. Ramp up and scale down job advertising depending on specific hiring goals (i.e.

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

JULY 7, 2024

It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.

Social Media 221

Social Media Media Strategy Social Recruiting 221

Rally Recruitment Marketing

OCTOBER 12, 2020

So, when it comes to digital job advertising, your strategy needs to be on point so that your recruiting budget can stretch further. Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. 3 Steps to Create a Digital Job Advertising Strategy.

Advertising 419

Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

AUGUST 7, 2019

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search.

Recruitment Marketing 211

Recruitment Marketing Job Descriptions Social Media Job Boards 211

Rally Recruitment Marketing

APRIL 8, 2021

Chris let us pick his brain for an hour during our 2021 Recruitment Advertising Trends webinar in which Chris shared his perspective as an industry veteran and his new research on Recruitment Marketing benchmarks. This paints an even more expensive picture for job boards like ZipRecruiter and Indeed.

Advertising 419

Advertising Trends Mobile Applicant Tracking Systems 419

Recruitics

AUGUST 31, 2023

Programmatic job advertising casts a wide net, connecting with both active and passive candidates across multiple job boards, increasing the chances of finding top talent.

Advertising 246

Advertising Sourcing Benefits Job Boards 246

Leoforce

NOVEMBER 20, 2019

For traditional job boards, this has required a real step-change in their approach. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further.

Job Boards 166

Job Boards Employer Branding Mobile Sourcing 166

Rally Recruitment Marketing

FEBRUARY 7, 2019

Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. With advanced job descriptions, candidates are no longer presented with a wall of text when clicking through from a job board!

Data 399

Data Job Descriptions Candidate Experience Survey 399

Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. Social media is one of the most important talent attraction strategies that every employer can use today.

Social Recruiting 414

Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

MARCH 21, 2022

While your content and messaging are your most effective differentiators on the talent market, exploring channels new to your recruiting organization can open up the doors to more applications — and fast. . Offer the right salary and benefits. But don’t forget about updating your benefits packages , as well!

Mobile 419

Mobile Candidate Experience Recruitment Marketing Examples 419

Rally Recruitment Marketing

OCTOBER 30, 2019

For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels! Veteran job boards and websites. Department of Labor.

Strategy 247

Strategy Job Boards Recruitment Marketing Groups 247

Rally Recruitment Marketing

MARCH 14, 2022

Data from Appcast’s Andrew Flowers, unveiled at his presentation, Economic Conditions Impacting the 2022 Labor Market , at December’s RallyFwd. This has spawned what I’m calling the “Battle of the Benefits”, where many employers are upgrading their benefits packages to make talent choose them over their competitors.

Benefits 221

Benefits Policies Compensation Banking 221

Proactive Talent

JANUARY 8, 2019

Talent Acquisition leaders have hundreds, if not thousands, of recruitment advertising options to choose from - Indeed, LinkedIn, Glassdoor, ZipRecruiter, Jobs2Careers and job boards like CareerBuilder and Monster, just to name a few. This leads to a lot of questions. That is the power of programmatic advertising.

Recruitment Marketing 140

Recruitment Marketing Advertising Job Boards Monster 140

Rally Recruitment Marketing

JULY 18, 2021

Social media may be where a growing number of candidates are going to learn about your company, but Jobvite found that careers sites are still where the majority of candidates go to ultimately apply (second only to job boards). It was reserved for case studies and customer-facing content.

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Social Talent

MARCH 31, 2025

Much of the work we do in recruitment marketing comes from our peers in consumer marketing. From CRMs to SEM, we take many cues from our counterparts in the wider marketing world. The reason we do this, is we have jobs to fill. Recruitment Marketing is not a nice-to-have, even in a tough job market.

Social Media 91

Social Media Recruitment Marketing Job Boards SEO 91

Rally Recruitment Marketing

OCTOBER 9, 2019

Even online events offer these same benefits and help to develop those relationships between candidate and employer. In other words, recruiting events still work. . But if you’re not measuring your recruiting events, how can you know how effective they are at helping you find right-fit talent? Event costs.

Fashion 262

Fashion Candidate Experience Strategy Survey 262

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

Social Media 251

Social Media Media How To Employer Branding 251

4 Corner Resources Staffing Blog

APRIL 20, 2022

Recruitment marketing is the process of using marketing techniques to promote the benefits of working for your company. It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . Recruitment Marketing Background. What is Recruitment Marketing?

Recruitment Marketing 110

Recruitment Marketing Employer Branding Real Estate Social Media 110

Recruitics

JULY 12, 2016

The recruitment marketing industry is best depicted as an ever-changing landscape. Therefore, job boards and aggregators have worked to continuously optimize their candidate experience. This has made the job search more efficient, engaging and meaningful for candidates, which helps companies find better hires.

Recruitment Marketing 100

Recruitment Marketing Industry Monster Talent Acquisition 100

Hireserve

JULY 7, 2022

Businesses need to build their employer branding, with clear messaging around what your organisation stands for and the benefits to employees. . This messaging strategy is what is known as recruitment marketing. . What is Recruitment Marketing? . Recruitment Marketing – Don’ts: .

Recruitment Marketing 88

Recruitment Marketing Social Media Employer Branding Job Descriptions 88

Rally Recruitment Marketing

MARCH 27, 2023

The reason why candidates are visiting all those touchpoints is because they’re seeking information for themselves as a job seeker and about you as a potential employer. In the 2022 Candidate Experience Benchmark Research Report published by the Talent Board, one particular section caught my attention.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Companies frequently promote the company’s culture, work environment, and employee benefits to appeal to top talent and encourage them to apply for open positions.

Recruitment Marketing 82

Recruitment Marketing How To Social Media Employer Branding 82

Workable

MAY 10, 2016

The emergence of new job requirements, often spurred by globalization and technological advances, have created skills shortages around the world. As a result recruitment marketing is no longer a shiny “nice to have” it’s now an essential part of an employer’s strategy. Where to find your candidates, by industry.

Recruitment Marketing 83

Recruitment Marketing Workable Employer Branding Job Descriptions 83

Social Talent

MAY 10, 2023

Here are just a few of the benefits of hiring a diverse workforce: Attracting talented Millennial and Gen Z employees : Younger employees value diversity and inclusion , making it essential for companies to prioritize DEI to attract top talent.

Diversity 172

Diversity Strategy How To Job Boards 172

Rally Recruitment Marketing

JULY 19, 2018

Pinterest can be great, but it can be labor intensive to start and maintain, with potentially very little measurable hiring benefits. In a past job, where we had more resources and significantly more candidate traffic, I used Pinterest. Jessica: The first thing to do is work on your employee value proposition.

Social Media 238

Social Media Facebook Employer Branding Twitter 238

Rally Recruitment Marketing

OCTOBER 9, 2019

Even online events offer these same benefits and help to develop those relationships between candidate and employer. In other words, recruiting events still work. . But if you’re not measuring your recruiting events, how can you know how effective they are at helping you find right-fit talent? Event costs.

Fashion 170

Fashion Candidate Experience Strategy Survey 170

SmartRecruiters

APRIL 29, 2024

When it comes to letting more people know about a company’s jobs, however, the many activities of effective marketing may not be at the top of recruitment teams’ minds. What is recruitment marketing? Recruitment marketing includes all the activities companies undertake to attract talent to their open roles.

Recruitment Marketing 62

Recruitment Marketing Strategy CRM B2B 62

Rally Recruitment Marketing

SEPTEMBER 4, 2023

And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing! We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

Recruitment Marketing 419

Recruitment Marketing Diversity Social Media Employer Branding 419

JazzHR

AUGUST 1, 2023

Small businesses like yours are increasingly investing in recruitment automation solutions to make their recruiters’ jobs far easier. ” “Getting [your] recruiting plans in order and creating a scalable, replicable process is key to improving your recruiting efficiency in the future ,” Corey added. .”

SMB 156

SMB JazzHR Applicant Tracking Systems Job Boards 156

Hiretual

APRIL 25, 2023

Here are some key metrics to measure the success of recruitment marketing: Cost per hire This metric measures the total cost of your recruitment marketing efforts, including advertising costs, job board fees, recruitment agency fees, and salaries of recruitment staff, divided by the number of hires made.

Recruitment Marketing 62

Recruitment Marketing eBook How To Social Media 62

NPA Worldwide

JANUARY 18, 2022

You may need the ability to incorporate features like phone calling, texting , social media, recruitment marketing, or lead nurturing into your business. Done properly, you’ll realize significant SEO benefits. This is why robust integration options are on the list of must-have ATS features. Engagement tools can help you.

ATS 158

ATS SEO Social Media Mobile 158