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4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy

Rally Recruitment Marketing

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? Rally note: Check out our library of free Recruitment Marketing tools to take the tactics covered below even further. .

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Best recruitment marketing strategies: Essential SEO tips

Stories Incorporated

s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google. . This strategy has two big benefits.

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Aside from simply serving as a fresh piece of employer brand-friendly content on your blog, you can do all kinds of other things with a press release including: Incorporate SEO keywords and metadata to improve your chances of candidates finding it outside of your website. Package it for your recruiters to share with candidates.

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Analyzing Competitors Can Fuel Your Recruitment Success

Rally Recruitment Marketing

Recruitment Marketing and employer brand practitioners might not often think of “sizing up” their competition, but knowing what these organizations are doing differently can actually help you! It’s also about assessing your own strengths and weaknesses when it comes to recruiting.

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Recruitment Marketing 101: No Digital Sharecropping

NPA Worldwide

” As recruitment marketing becomes more and more important for both client and candidate acquisition, I’m reminded again that digital sharecropping is still a bad idea. When it comes time to do some recruitment marketing, it’s very tempting to produce your content on one of these platforms.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

The research found that the Recruitment Marketing content rated highest by women, people of color and younger candidates included content about a company’s values, diversity and inclusion, employee testimonials, and learning why people want to work there.

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Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Proactive Talent

Google has recently released the next big step in changing recruitment marketing with it’s Google for Jobs feature. What this means for SEO Historically, a website’s ability to index it’s jobs postings to create organic SEO was the secret sauce to driving traffic.

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