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With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employerbranding practitioners. Engagement rate of your content (i.e.
Effective content marketing strategies help organizations showcase their employee value proposition through blogs, social media, and video content, attracting quality talent by authentically communicating career growth, culture, and benefits.
Social media allows us to reach candidates where they spend nearly 2.5 At our RallyFwd Virtual Conference in May 2022, 62% of attendees said they used social media to promote jobs and company culture. 40% more practitioners are using social media to promote their company’s open jobs and culture.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
For many talent acquisition teams, the focus is on career sites, employerbranding, job advertising and social media. Talent networks , job alerts and talent newsletters give passive candidates an easy way to stay connected while keeping your employerbrand top of mind.
Your Recruitment Marketing and employerbranding strategies are more important than ever! The challenge is that getting the attention of potential candidates has never been harder. News flash: What’s working right now to get the attention of potential candidates is not what was working just 6 weeks ago.
Yes, it’s celebrated at the beginning of October each year, and if you missed it, don’t worry, there are many more upcoming holidays this Fall (arguably more important) that your company can celebrate to show your culture and values. Fall Holidays for Employers to Celebrate on Social Media. December 26: Boxing Day (Canada).
As technologies , candidate expectations, and workplace cultures have changed, certain facets of recruiting and recruitment marketing have become more nuanced.
Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employerbranding through data. Today’s job seekers want authentic content about the culture and employee experience of your company.
When researching potential employers, today’s candidates are pushing away traditional corporate marketing in favor of culture-revealing content straight from employees themselves! . Customizing the candidate experience with Clinch. This makes candidates more likely to venture deeper into the application process. .
In todays highly competitive job market, building a strong employerbrand is more than just a buzzword. It’s a strategic necessity that can help you attract the right talent, boost employee engagement, and create a thriving company culture. Candidates want to know what its really like to work at your company.
Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employerbrand through thoughtfully created events collateral. Virtual info sessions.
It’s where talent encounters and interacts with your employerbrand — maybe for the first time or to research your company during the recruiting process. These features will heighten the candidate experience and shine a spotlight on your employerbrand, company culture and commitment to diversity, equity and inclusion.
Rally Note: For help with keeping candidatesengaged throughout their entire journey with you, explore our tips on Middle of the Recruitment Funnel Fixes. It includes ideas for creating content that keeps candidatesengaged at every stage of the funnel. . Make it easy for recruiters through segmenting .
Data continues to show us why employee stories need to be a priority going forward in your Recruitment Marketing and employerbranding strategy. . Content focusing on your employees, leadership, hiring managers and other people in your company, on the other hand, is receiving double the engagement it was in Q4 2021!
When employees share job openings, engage with content, or talk about their positive experiences, your employerbrand reaches a much larger, more diverse audience. When candidates can hear directly from your team about their experiences and what they love about the culture, it creates a stronger, more authentic connection.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. So a click measures candidate behavior during the candidate journey by showing interest with us as an employer.
Within their talent network, passive candidates receive all kinds of helpful content from their Recruitment Marketing team, including culture-driven content, job notifications, event notifications and links to over 50 content pages, which cover topics ranging from employee testimonials to interview preparation. .
Rather than making you wait to the end of this post, let me tell you the key finding: Candidatesengage more with LinkedIn posts that talk about your “employees” and “team” versus posts that say “we’re hiring” or “apply now”. So the average is really the baseline.
EZ Engagement. Direct and Scalable CandidateEngagement & Interview Scheduling. How Your EmployerBrand Supports Your Outbound Recruiting Efforts. Your employerbrand is a staple of your company’s reputation. Your employerbrand is a staple of your company’s reputation. EZ Sourcing.
Use videos and graphics to share your brand story on social media. Show off your organizational culture with branded content. Job seekers from this generation want to work for employers that value equality. Brand ambassadors lend authenticity to your recruitment campaigns.
As always, this means being fast, but it also means you need to provide a candidate experience that’s better than those of the other companies your applicants are no doubt interviewing with. Your candidateengagement (or lack thereof) can make the difference between getting an offer accepted by your top choice and losing out to a competitor.
This is super important to get right, as reducing drop-off in the middle (and rest) of your candidate journey can be achieved by anticipating your candidates’ questions and providing answers that encourage them to move closer to accepting your job offer. The candidate journey is a quest for information. Is this worth the change?
That is why it is so critical to focus on your clients’ employerbranding — its specific impact on independent recruiters deserves attention. Unlike in-house recruitment teams, independent recruiters need to represent not just one organization but often multiple employers who may not have a strong brand presence.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. She leads projects in Diversity and Inclusion, University Relations, and partnerships to enhance female and minority candidateengagement.
Candidateengagement is an essential aspect of talent acquisition and human resources management. It is the process of actively communicating and building relationships with potential job candidates in order to attract, retain, and ultimately hire the best talent. What is the Importance of CandidateEngagement?
Your employmentbrand is important. Understanding how candidates, current and former employees view your employmentbrand can give you an edge over your competitors. Inevitably, as you begin to learn more about your employmentbrand, you’re going to want to make changes, but how do you start?
Your employmentbrand is important. Understanding how candidates, current and former employees view your employmentbrand can give you an edge over your competitors. Inevitably, as you begin to learn more about your employmentbrand, you’re going to want to make changes, but how do you start?
This type of content is receiving 70% more candidateengagement than individuals jobs content, so if you want to stand out to nursing candidates, make it a priority! What is working better to attract talent is promoting jobs at the team or job function level.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. She leads projects in Diversity and Inclusion, University Relations, and partnerships to enhance female and minority candidateengagement.
Key Takeaways: Recognizing the importance of customizing candidateengagement approaches, healthcare recruitment professionals must prioritize efficiency, personalization, and differentiation from competitors to navigate these challenges effectively. Video content is a powerful tool in healthcare recruitment.
Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidateengagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.
Reading Time: 8 minutes In todays competitive talent landscape, candidatesengage with an average of 12 to 18 touchpoints before applying for a position. Each offers a unique opportunity to showcase your companys culture and values en route to attracting, converting, and retaining top talent. No more stock photos!
team strives to continuously share with our community the most up-to-date and best employerbranding resources for your own content creation strategies. As a result, our strategies expanded, yet the fundamentals of stories that communicate real culture stayed the same. Best EmployerBranding Projects to Start Now.
To dig a bit deeper in our initial goals for the Job Seeker Resource Center, we envisioned it as a way for us to create more transparency into Wells Fargo, our culture and what it’s like to work at the company. The results we’ve seen from a candidateengagement standpoint has exceeded our expectations.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
Because of this, talent pipelines need to be well organized with a strategy to keep both active and passive candidatesengaged. An ATS system helps hiring teams develop strategic candidate relationship management priorities to keep the talent pipeline full and fully engaged while unearthing A Players faster.
As businesses embrace remote-first cultures and global talent pools, virtual recruitment events are a cost-effective, efficient, and scalable way to source and connect with top talent. One-on-One Networking : Virtual meetings are scheduled with pre-screened candidates to discuss roles in detail. Customizable Branding Opportunities.
Here’s why: Faster hiring: When a position opens, you have a ready pool of talented candidates to choose from, cutting down time spent searching for new applicants. Improved quality: You’ve already connected with these potential hires, giving you a better understanding of their skills and cultural fit.
EmployerBranding Content : Share success stories, employee testimonials, and behind-the-scenes looks at your company culture through newsletters or social media. This strengthens your employerbrand and keeps candidatesengaged. Use CRM tools to automate personalized emails and newsletters.
While recruiters strive to find that ideal candidate, let’s stop and consider how a recruiter could create an attractive employerbrand that will make quality candidates eager to apply for the company. What is employerbranding and why is it so crucial for efficient recruitment? .
Engagement. Direct and Scalable CandidateEngagement & Interview Scheduling. 3 Reasons Why EmployerBranding is Important in Recruitment. What is employerbranding and why is it so crucial for efficient recruitment? . Your brand helps to recruit for you. Integration. Why hireEZ?
So, knowing what matters most to your candidate can allow you to shape a strategy to help you attract, and retain, qualified candidates. What Can You Do To Improve CandidateEngagement? To stay competitive today, Talent professionals everywhere need to cultivate a culture of retention vs. churn and burn.
Be sure to also provide any resources or materials candidates may need to keep them confident in your hiring process. Keep candidatesengaged and excited about your hiring process by sending an email or friendly text message on the status of their application and what they can expect moving forward. Create A Culture Newsletter.
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