Rally Recruitment Marketing

MARCH 1, 2025

When you think about Recruitment Marketing, what comes to mind first? But theres one channel that often gets overlookedemail marketing. Through years of guiding and learning from thousands of recruitment marketers, Ive noticed a clear pattern: email marketing is often the last skill recruitment marketers develop.

Strategy 221

Strategy Employer Branding Talent Acquisition Recruitment Marketing 221

Rally Recruitment Marketing

DECEMBER 12, 2021

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. There is also often a lack of data to guide recruiters’ actions, leading to a lot of guesswork that’s not very efficient. . Deliver personalized candidate experiences.

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

FEBRUARY 7, 2022

When you have a job opening, rather than recruiters cold calling or messaging people who haven’t heard of them, it’s so valuable to already have a database of potential candidates. This is a common tactic used in consumer marketing that works well, and can be applied to Recruitment Marketing. Content is key.

How To 419

How To Recruitment Marketing Engineering Candidate Engagement 419

Rally Recruitment Marketing

MARCH 7, 2022

Someone shows interest in your product or service, that person joins your database through some kind of lead capture and then they’re sent content and engaged with in personalized ways with the intention of getting them closer and closer to a sale. Candidate engagement (including email opens and clicks). It makes perfect sense!

Candidate Engagement 419

Candidate Engagement Recruitment Marketing CRM Sourcing 419

Rally Recruitment Marketing

OCTOBER 3, 2022

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day.

Social Recruiting 419

Social Recruiting Strategy Social Media Employer Branding 419

Rally Recruitment Marketing

MARCH 21, 2022

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. Rally note: Learn even more about future-proofing your recruitment strategy by watching Lori’s recent appearance on Social Talent’s podcast, The Shortlist , below.

Employer Branding 450

Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

FEBRUARY 11, 2022

But we know that job advertising alone isn’t enough to recruit the talent we need. Your Recruitment Marketing and employer branding strategies are more important than ever! The challenge is that getting the attention of potential candidates has never been harder. What’s Working to Attract Talent Right Now.

Social Media 419

Social Media Employer Branding Recruitment Marketing Advertising 419

Rally Recruitment Marketing

AUGUST 29, 2021

You might have heard our big news… We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! The tool is called Rally® Inside and it provides you with a new way to measure and show your impact on attracting great talent to your company. Hi everyone! And boy is that tough!

Recruitment Marketing 221

Recruitment Marketing Employer Branding Advertising Social Media 221

Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. And now we’re ready to share the results!

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

JUNE 28, 2021

While Syneos has used Recruitment Marketing technology for over a decade (they were actually one of the first companies to try it!), Their success was recognized with a 2021 Rally Award for Best Use of Recruitment Marketing Technology! An example of the kind of employee-driven content Syneos shares on their landing pages.

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Recruitment Marketing JobVite Mobile CRM 396

Rally Recruitment Marketing

JULY 18, 2022

Having so many channels to now connect with candidates is great news for recruitment marketers. That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. Without further audio, let’s look at what tools you will need to measure the metrics covered below. .

Recruitment Marketing 221

Recruitment Marketing Social Media Media Employer Branding 221

Rally Recruitment Marketing

JUNE 6, 2022

Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. Speaker: Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. Breaking through to candidates, by definition, means you have to do something that none of your competitors are doing. And that’s okay!

Employer Branding 417

Employer Branding Talent Acquisition Conference Recruitment Marketing 417

Rally Recruitment Marketing

APRIL 9, 2023

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

Linkedin 419

Linkedin How To Job Descriptions Social Media 419

Rally Recruitment Marketing

SEPTEMBER 20, 2021

I’ve also included examples from 4 different organizations that are leading the way in Recruitment Marketing content strategy. You can check out the full presentation: Understand your candidate journey. An example of a completed content plan for the “research” stage of the candidate journey. Capital One.

Recruitment Marketing 419

Recruitment Marketing Conference Examples SEO 419

Rally Recruitment Marketing

JULY 11, 2021

Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? You can even gamify the process with the help of an advocacy tool through leaderboards or prizes for top contributors. Check out our ideabook: The Future of Employee Generated Content. .

Social Media 419

Social Media Employer Branding Guidelines Construction 419

Rally Recruitment Marketing

MARCH 24, 2019

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. But let me put you on the spot: How much effort do you invest into talent engagement? What is Talent Engagement Important to Recruitment Marketing?

Strategy 385

Strategy Social Media CRM Employer Branding 385

JazzHR

OCTOBER 22, 2019

Enter VIZI – the patented approach to recruitment marketing takes the job description and transforms it into an effective visual marketing, branding and advertising tool that communicates a brand story, conveys the corporate culture, and clearly outlines the desired qualities in an ideal candidate.

JazzHR 24

JazzHR Candidate Engagement Job Descriptions Social Media 24

Recruitics

SEPTEMBER 12, 2023

Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidate engagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.

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Video Examples Talent Acquisition Candidate Engagement 244

JazzHR

SEPTEMBER 26, 2018

In many cases, a large portion of the candidate pool may not even be qualified for the position. An applicant tracking system makes it easier to sort, qualify and elevate candidates throughout the process. However, an ATS isn’t the tool that will help you make informed hiring decisions.

Candidate Engagement 120

Candidate Engagement Video JazzHR Strategy 120

Rally Recruitment Marketing

NOVEMBER 1, 2018

Choosing the right Recruitment Marketing strategy and tech tools for your recruiting events is critical in today’s competitive hiring market. As you likely know though, getting recruiting events right isn’t easy. Mistake #4: Failing to create a pre- and post-event candidate engagement plan.

Candidate Experience 216

Candidate Experience ATS How To Recruitment Marketing 216

JazzHR

MAY 9, 2017

Companies often rely on a variety of recruitment marketing strategies to reach the best candidates for their organization. Fortunately, the most common mistakes people make in recruitment marketing are easy to fix. Failing to engage prospects with effective content. Getting Recruitment Marketing Right.

Recruitment Marketing 120

Recruitment Marketing Jazz Job Descriptions Employer Branding 120

Proactive Talent

FEBRUARY 13, 2023

Track and analyze recruitment metrics: Use data analytics tools to track key recruitment metrics such as time-to-hire, cost-per-hire, and source of hire. This will help you identify areas for improvement and make data-driven decisions to optimize your recruitment process.

Employer Branding 272

Employer Branding Reference Candidate Experience Strategy 272

Recruitics

APRIL 4, 2024

Key Takeaways: Recognizing the importance of customizing candidate engagement approaches, healthcare recruitment professionals must prioritize efficiency, personalization, and differentiation from competitors to navigate these challenges effectively. Video content is a powerful tool in healthcare recruitment.

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Healthcare Video Candidate Engagement Hiring 231

Recruitics

JANUARY 9, 2024

Key Takeaways: Organizations aiming to attract top talent must adopt a holistic and diverse strategy that encompasses branding, advertising, and creative candidate engagement tactics.

Candidate Experience 244

Candidate Experience Candidate Engagement Advertising Diversity 244

Rally Recruitment Marketing

MARCH 7, 2022

Here’s why: the less engagement your content gets, the fewer followers the social media’s algorithm will show your content to, which ultimately means fewer candidates discovering your employer brand and wanting to learn more about your company. . What does this data mean for your Recruitment Marketing strategy? .

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Strategy Social Media Real Estate How To 221

Recruiting Daily

NOVEMBER 4, 2022

Recruitment marketing, like client acquisition, requires brand strategy, a prospective database and nurturing relationships. Most businesses make the mistake of marketing their positions directly before a hiring need. This is backed up by various recruitment marketing statistics. What is Recruitment Marketing?

Recruitment Marketing 107

Recruitment Marketing Talent Acquisition Study B2B 107

Recruitics

AUGUST 10, 2023

Keeping current with trends and the tools available to recruiters is integral to improving hiring efficiency. Regularly reviewing recruitment practices starts with collecting data and metrics, offering insights into strategy efficiency and identifying areas for improvement.

How To 245

How To Candidate Experience Candidate Engagement Trends 245

Rally Recruitment Marketing

JULY 19, 2018

What’s most important for a company just starting out to think about as they build their career site and get started with Recruitment Marketing activity? From there you can use social media to get the jobs out without spending as much money as you maybe would on some other job boards or using other digital marketing tools.

Social Media 238

Social Media Facebook Employer Branding Twitter 238

Rally Recruitment Marketing

MARCH 27, 2023

The reason why candidates are visiting all those touchpoints is because they’re seeking information for themselves as a job seeker and about you as a potential employer. In the 2022 Candidate Experience Benchmark Research Report published by the Talent Board, one particular section caught my attention.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Social Talent

SEPTEMBER 16, 2024

Cheryl noted, “ It’s a balance of listening and hearing what candidates say about the process being impersonal , ” referring to how her team handled feedback on pre-recorded video interviews. Cheryl also emphasized the importance of providing timely feedback, a key frustration for candidates.

Candidate Experience 113

Candidate Experience Talent Acquisition Interviews Survey 113

PandoLogic

DECEMBER 1, 2021

So, knowing what matters most to your candidate can allow you to shape a strategy to help you attract, and retain, qualified candidates. What Can You Do To Improve Candidate Engagement? To build an effective hiring plan, it’s important to start listening.

Candidate Engagement 79

Candidate Engagement Strategy How To Study 79

PandoLogic

NOVEMBER 7, 2022

According to a survey from career builder, 22% of job seekers said that if they have a poor experience with a business, during the recruitment process, then they will advise other candidates not to apply with that business. The most common candidate engagement issues include: Long application process. Candidate Feedback.

Candidate Engagement 64

Candidate Engagement Strategy Employer Branding Screening 64

JazzHR

APRIL 4, 2019

In today’s recruiting market, we know that your time is more valuable than ever. And wasting it on back-and-forth emails with top-of-funnel candidates takes away from more strategic recruitment efforts. JazzHR feels your pain.

JazzHR 50

JazzHR Interviews Screening Recruitment Marketing 50

PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates.

Recruitment Marketing 82

Recruitment Marketing How To Social Media Employer Branding 82

Rally Recruitment Marketing

OCTOBER 11, 2018

For tips and approaches there, take a look at RallyRM Mentor Jared Nypen’s blog post, 5 Tips to Grow Your Candidate Nurture Email Strategy. Top tips for using text messaging to engage candidates. Tip #1: Save time and automate by picking a tool to help you get the job done.

Hiring 216

Hiring CRM Recruitment Software Recruiting Software 216

NPA Worldwide

JANUARY 18, 2022

You may need the ability to incorporate features like phone calling, texting , social media, recruitment marketing, or lead nurturing into your business. The ATS you select should be able to help you connect to additional third-party tools and services to enhance your feature set. Engagement tools can help you.

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ATS SEO Social Media Mobile 158

Yello

JUNE 20, 2019

Your company may offer any or all of these enticing workplace benefits, but if there’s no way for candidates to discover them, they’re merely a skipped-over footnote in an application that was never filled out. Recruitment marketing is the key to showing candidates the unique aspects of your employer brand.

Candidate Engagement 40

Candidate Engagement Recruitment Marketing Social Media Video 40