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With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employerbranding practitioners. Employee focus groups. External brand surveys.
Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employerbranding toolkit. Session: Aligning Your CandidateExperience and Employer Value Proposition. Sounds like a competitive edge to us!
Whether you’re getting started in a new Recruitment Marketing or employerbranding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employerbrand perception.
Learn from the Best: RallyFwd’s Dynamic Speaker Lineup Making Sheetz Happen: Elevate Your Strategy and Your Career in 2025 Megan Claar, Sheetz Megan Claar, Recruitment Marketing & EmploymentBrand Manager, Sheetz Megan Claar is proof that creating your own career path can lead to extraordinary results.
In many ways, our roles in Recruitment Marketing and employerbranding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidateexperience so that we can thrive long term as employers and businesses.
We were blown away by the calibre of candidateexperience insights our world-class speakers covered at RallyFwd Virtual Conference, See the Future of CandidateExperience. We hope these insights inspire you to make candidateexperience a differentiator for your organization in 2020 and beyond! .
Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employerbranding by professionals who work in-house for employers. This research included focus groups, surveys and interviews with senior stakeholders.
99.9999% of thought leadership and educational resources for Recruitment Marketing, employerbranding and talent attraction focuses on how to attract more quality candidates today. but it could also build brand affinity with your company so their goal becomes being employed by you! And that’s valid!
This is where employerbranding comes into play. A strong employerbrand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employerbrand can have a significant impact on your ability to attract and retain top talent.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidateexperiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. .
Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employerbrand through thoughtfully created events collateral. Virtual info sessions.
Drawing from their award-winning formulas, below are 5 tips to help you build a thriving careers blog of your own to better answer candidates’ questions, address their concerns, build more employerbrand awareness and drive more job applications. . Meet the winners.
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in job descriptions or trying to foster a candidateexperience that caters to all. So, if you really want to cultivate an inclusive employerbrand, you need to embrace your actual truth, warts and all!
While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employerbrand. This passion might be expressed a bit differently though for each group.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
I’ve put hours of my time into content that didn’t land the attention of the group I was going after. Candidate journey mapping is the process of thinking through the experiences and touchpoints in a candidate’s typical hiring journey with your company and plotting them out visually. Candidateexperience improvement.
Every piece of your company’s recruiting process informs the candidateexperience. A great candidateexperience starts from the moment a job seeker comes across your brand—and encompasses everything up to the final job offer or rejection letter. Here’s how you can meaningfully assess your candidateexperience: 1.
I’d like to say I jumped into Recruitment Marketing and EmployerBranding because I love to tap into my creative side and our Recruitment Marketing lead recognized that, but really it’s because I was the only other person on our recruiting team in that location! I got to help with some of her initiatives in the Nashville office.
Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media.
The best way I can think of to explain this is from an experience I had a few years ago, where I was tasked with prioritizing activities based on budget and resources. Something our team knew we needed to do from a strategic perspective was weave more EmployerBrand content into our job descriptions.
Using your CRM, you can ensure that candidates are delivered relevant content at each touchpoint in your company’s hiring process. This type of approach will help candidates better understand your employerbrand, assess their own values fit and encourage them to apply and ultimately say yes to that offer!
SAN FRANCISCO, CA December 12, 2018 – Leading Workforce Feedback and Analytics Platform, Survale , announces its receipt of a second consecutive Brandon Hall Group award for Best Advancement in CandidateExperience Management Technology. The achievement was announced during a special event hosted by Brandon Hall Group.
In their feedback to her nomination, members of the independent panel of judges noted: “Whitney’s passion is evident in the creative ideas that she’s able to execute, the way that she’s able to overcome blockers, and how she’s supporting others at the organization in implementing employerbrand and recruitment marketing strategies.”
Recruitment Marketing / employerbranding agencies, contractors and services. Larger companies spend much more on services as a percentage of their budget, namely agencies that are managing their advertising campaigns and likely providing strategy and creative services around employerbranding.
Implement these best practices to turn your best applicants into new hires, and the rest into your employerbrand advocates. The time has come for a candidateexperience “Bill of Rights.” Even rejected applicants can become employerbrand advocates who champion your company and candidateexperience.
Implement these best practices to turn your best applicants into new hires, and the rest into your employerbrand advocates. The time has come for a candidateexperience “Bill of Rights.” Even rejected applicants can become employerbrand advocates who champion your company and candidateexperience.
The panelists at Talent Acquisition Week included Sara Pieper, Director, Global EmployerBrand Marketing at Covance, Hanady Khourshid, Manager, EmployerBrand & Diversity at CDW, and Lori Sylvia, Founder and CEO of Rally Recruitment Marketing. 2 – Aim for a personalized candidateexperience at every touchpoint.
I offered to give them a crash course on employerbranding and candidateexperience, and we spent an afternoon brainstorming ideas for both. You see, I’ve spent the last several months working on a major piece of research in partnership with Glassdoor : Understanding the Impact of EmployerBrand.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. She leads projects in Diversity and Inclusion, University Relations, and partnerships to enhance female and minority candidate engagement.
To properly manage our organizations’ employerbrands during a period of crisis, we need to communicate effectively. Ashley Cheretes also wrote an excellent bog about managing the candidateexperience during the COVID-19 crisis here. Strong communications are more important now than ever before.
The opportunity to connect with our Student Experience team, where they are invited to participate in panel discussions, events and activities helpful for networking and the building of thought-leadership. The opportunity to join the Social Squad, which is a group that plans fun social activities for interns throughout the term.
The candidateexperience is one of the most important and overlooked aspects of your hiring process. To deliver an excellent candidateexperience, consider all of the aspects involved. It starts with the first interaction candidates have with your company. Don’t Let Social Media Ruin Your CandidateExperience.
Talent acquisition takes the long-term into consideration in the hiring process, resulting in: Talent pipelines that reliably produce qualified candidates. A great candidateexperience for a strong employerbrand and a strong start for new hires. They cost an average of $1,000 less to hire.
The Rally Awards exist to celebrate the best employerbrand and Recruitment Marketing work in the world. Companies typically use this approach to help nurture talent and build employerbrand awareness steadily over time. A Look Inside 14 West’s Instagram Strategy. Squarespace’s Product Design Q3 Pipeline Builder.
Universities themselves are pushing for more inclusive programs, and companies are responding by prioritizing diverse candidate pools. Recruiters will increasingly use data and analytics to ensure that their recruitment efforts are reaching underrepresented groups.
Increase your offer acceptance rate When you practice candidate-centric recruiting, you can make job offers that are highly in tune with what candidates need and want. Improve retention Starting the candidateexperience off on a positive note sets the tone for an employee’s entire tenure with your organization.
This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. Helping them answer these questions doesn’t just help your employerbrand (as you demonstrate that you care about their success) but will also help improve your overall quality of candidates! Is LinkedIn Learning legit?
The culture experience doesn’t stop with that first reach-out. When you have a new req/client, remember: Know the company and group culture well and mirror it in all of your communications with candidates. Make sure there are plenty of culture questions in your intake process so that you are knowledgeable for your candidates.
Yet they found a way to create an employee advocacy program supported by leadership, called #LifeAtVanguard, where employees themselves can create and share candidate-centric content. Candidates can find Micron employees in similar roles to those they’re applying to and ask them targeted questions.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. She leads projects in Diversity and Inclusion, University Relations, and partnerships to enhance female and minority candidate engagement.
The culture experience doesn’t stop with that first reach-out. When you have a new req/client, remember: Know the company and group culture well and mirror it in all of your communications with candidates. Make sure there are plenty of culture questions in your intake process so that you are knowledgeable for your candidates.
EmployerBranding in Outreach. We can still use this time to do customized bulk outreaches to our talent communities or long lists of prospects, using employerbranding video content to build a pipeline of interested prospects already engaged with your brand for when the market picks up.
This includes not only their products and services but also their employerbrand. Companies need to build their reputation in a way that it establishes their organization as the best employer and helps them attract top talent. This process of building your brand as an employer is collectively termed as employerbranding.
Survale clients benefit from candidateexperience research every day as they automatically gather feedback from job seekers at each stage of the hiring process. We’ve aggregated some of that data (and much more) into a new whitepaper detailing how to calculate the ROI of actively managing the candidateexperience.
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