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Presented by Macy Andrews, Senior Director, Global University Recruiting and EmployerBranding at Cisco, Madigan Cochran, Content Marketing Strategist at Capital One, and moderated by Rally Founder Lori Sylvia. The Content That Matters to Candidates in 2021.
One common theme through the December 2021 RallyFwd conference was creative ways to improve your candidateexperience. . Now into the start of 2022, it’s a great time to reflect on your own company’s candidate journey and make some changes. . Map out the hybrid candidate journey .
More companies are realizing the value of having a team member dedicated to employerbranding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of EmployerBrand at 1Password. Here, and at both of my previous employers, I was the first employerbranding hire.
In an increasingly competitive job market, candidateexperience has become a critical factor that can make or break an organization’s ability to attract top talent. Today, candidateexperience sits at the core of successful talent acquisition strategies, shaping how an organization is perceived by potential hires.
Employerbranding is one of the most important strategies in recruiting today. Done right, and your employerbrand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Building an EmployerBrand 1.
Your candidateexperience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidateexperience with your employerbrand.
As a leading RPO and staffing agency, we rely on having a comprehensive recruitment technology stack to provide the best service to our clients and the candidates we’re recruiting. But when the pandemic hit, we had to completely rethink our recruiting process and create a digital candidateexperience seemingly overnight.
In today's digital age, video has emerged as the dominant form of communication, revolutionizing how organizations connect with their audiences and potential hires.
We were blown away by the calibre of candidateexperience insights our world-class speakers covered at RallyFwd Virtual Conference, See the Future of CandidateExperience. We hope these insights inspire you to make candidateexperience a differentiator for your organization in 2020 and beyond! .
Learn from the Best: RallyFwd’s Dynamic Speaker Lineup Making Sheetz Happen: Elevate Your Strategy and Your Career in 2025 Megan Claar, Sheetz Megan Claar, Recruitment Marketing & EmploymentBrand Manager, Sheetz Megan Claar is proof that creating your own career path can lead to extraordinary results.
They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Or, youre generating interest, but candidates are dropping off because parts of your candidateexperience are broken. At the RallyFwd Virtual Conference on Dec.
To this end, many have turned toward creating recruitment videos. If a video is well-made, a candidate can much more easily see themselves in the workers’ shoes. The need of companies to differentiate themselves from their competitors has led to their developing new and dynamic recruitment strategies.
Video is everywhere – from YouTube to Google search results and social media. It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. The impact is so broad that nearly 92% of people watch some kind of video every week.
Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employerbranding by professionals who work in-house for employers. Don’t miss this opportunity to be recognized for your work across 17 categories.
CareerBuilder surveyed companies across the globe to discover roughly 45% of businesses are unable to fill much-needed positions due to the dearth of qualified candidates; this is largely in part to the low unemployment rates coupled with heightened awareness among candidates in their power to examine a company’s employerbrand.
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
Employerbranding and recruitment have become completely entwined, and while traditional recruitment methods aim to fill positions with competent employees, employerbranding focuses on developing a strong, desirable reputation as an employer of choice. What is employerbranding? top talent.
For years, companies have been thoughtfully improving their end-to-end candidateexperience in order to make the right first impression and convert qualified talent. However, with the move to remote work and virtual hiring facilitated by COVID-19, employers are having to rethink their new virtual candidateexperience. .
This is where employerbranding comes into play. A strong employerbrand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employerbrand can have a significant impact on your ability to attract and retain top talent.
How Cisco Built a Champion Team to Conquer EmployerBranding on TikTok. Jen Burns and her team at Cisco explored and experimented with TikTok to grow their employerbrand. Cisco’s team of TikTok ambassadors posted videos about working at Cisco with #WeAreCisco. . Read the full article. Read the full article.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidateexperiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Session: A 3-Pronged Approach to DEI.
Here are 13 creative ideas from 4 smart practitioners to help you navigate this new territory and keep your virtual workforce engaged: Shannon Feltes Grimes , Head of EmployerBranding, GoDaddy. If you’re wondering what types of experiences and support an ERG can provide, GoDaddy’s Black in Tech ERG act as an outstanding example.
Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidate engagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.
Alation, a company in the data analytics space, partnered with The Muse to update and capture new employerbrand stories through an organic video strategy. Edward and his team also manage all employerbrand initiatives, and drives diversity, equity and inclusion (DEI) efforts for the company.
Key Takeaways: Recruitment videos help attract top talent and create a deeper connection with candidates. High production and low production videos are both valuable for recruitment strategies. Authenticity is key in recruitment videos, showcasing the company's current culture and employees.
Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employerbrand content or your talent newsletter. Video] The CandidateExperience Trinity: Tech, Process & People.
This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employerbranding. The ADP team also received a 2021 Rally Award for Best Careers Social Media.
Customizing the candidateexperience with Clinch. What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employerbranding content? This makes candidates more likely to venture deeper into the application process. . check out their website.
While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employerbrand. Telling Employee Stories through Video. Develop your localized content. Stories Inc.
Most talent acquisition professionals are familiar with the concept of the candidateexperience. It’s a holistic view of all the feelings, interactions and impressions a job seeker goes through at every step of their candidate lifecycle. . Take Stock of Your Current CandidateExperience.
When employees share job openings, engage with content, or talk about their positive experiences, your employerbrand reaches a much larger, more diverse audience. When candidates can hear directly from your team about their experiences and what they love about the culture, it creates a stronger, more authentic connection.
Key Takeaways: In an era valuing authenticity, day-in-the-life videos offer genuine and transparent insights that connect individuals to brands. Day-in-the-life videos focusing on transparency by capturing unscripted moments build trust and credibility with viewers.
James Ellis and Belinda Cawthorne chatted through these questions in a webinar with Rally’s Lori Sylvia, sharing their insights, experiences and great practical advice for how you can upgrade your careers site today. . James Ellis, EmployerBrand Expert, Author, and Podcast Host. It all starts with the brand.
To address all the changes that this has caused in our remote hiring process, our talent acquisition team created a Virtual Interview Guide to help candidates prepare for their virtual job interview. Let’s face it: we’re all learning new ways to work remotely, and most candidates will be unfamiliar with a digital interview.
Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.
Using your CRM, you can ensure that candidates are delivered relevant content at each touchpoint in your company’s hiring process. This type of approach will help candidates better understand your employerbrand, assess their own values fit and encourage them to apply and ultimately say yes to that offer!
Job advertising, employerbranding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. Careers site: providing a chatbot to answer candidate questions in real-time and capturing their mobile number for immediate recruiter follow up.
Candidate journey mapping is the process of thinking through the experiences and touchpoints in a candidate’s typical hiring journey with your company and plotting them out visually. Don’t forget the call to action encouraging candidates to submit their application! Candidateexperience improvement.
Employee day-in-the-life videos. The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. While this information provided some of what candidates were looking for, it was lacking in the most important areas.
This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. Share an example of a message from a candidate that stood out to you and talk about why it caught your attention. Film short videos of employees talking about different parts of their day. Create a resource (e.g.
Whether these interviews are live and in person at the office, or done via video conferencing or video interviewing platforms, interviews are where the rubber meets the road for great candidateexperiences. And I didn’t even mention the negative effect of an inconsiderate interviewer on an organization’s employerbrand.
Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employerbranding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employerbranding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.
Emphasis has been placed on delivering the best possible candidateexperience. . Now, although the employment landscape is rapidly changing each day, this strategic approach shouldn’t slip to the wayside. As hiring ramps up across the healthcare sector, qualified candidates are still in short supply.
Ben Siegel is the Co-Founder of Scholars where he works with some of the top companies in the world to grow their employerbrand amongst an audience of early career talent. Day in the life videos. You can have employees create a video in real-time and get viewers to submit questions that get answered “on-air.” Takeovers.
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