4 Corner Resources Staffing Blog

AUGUST 16, 2023

As the competition for talent grows, a strong employer branding strategy becomes increasingly important. A compelling employer brand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.

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Contract Recruiter

JULY 21, 2023

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ It encompasses an organization’s mission, values, culture, and personality.

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Spark Hire

NOVEMBER 29, 2018

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. Phones and tablets. Click To Tweet.

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Stories Incorporated

MAY 4, 2021

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Reading Time: 4 minutes. What type of information is convincing? Contact Us. Ask around.

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Stories Incorporated

MARCH 2, 2022

And, there have been so many job opportunities opened, closed, and reopened during the course of an unpredictable pandemic, that more stars have aligned for talent to return. . Regardless, more employees are returning to managers, cultures, and companies they left. That’s a powerful recruiting message. in our new guide!

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Stories Incorporated

DECEMBER 17, 2020

The Employee Value Proposition is the equivalent of the mission statement, only it relates to the culture in the company that employees can expect. While monitoring the propositions, it creates the opportunity to change or modify anything that doesn’t fit the culture of the company or with the mission of the overall corporation.

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Stories Incorporated

JUNE 23, 2021

Innovative ways your employer brand can celebrate Pride and help LGBTQIA+ team members feel seen, heard, safe, and included. Truly progressive companies are primarily concerned with creating a culture of belonging for their LGBTQIA+ employees. More ways YOUR employer brand can celebrate pride. Via LinkedIn.

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Glassdoor for Employers

SEPTEMBER 29, 2020

Corporate culture and employee engagement is terminology that frequently gets bandied about, often in the context of how to improve in either or both areas. For those companies who receive negative reviews from former employees, lack of positive culture or engagement often underpins the complaint. Defining Corporate Culture.

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Stories Incorporated

JANUARY 2, 2020

In this post, Jill shares her story about her transition from corporate employer branding to consulting several progressive employer brands. As I started my search, I also wanted to find a place where my experience would be valued, I could explore my interests, and my values aligned with the culture. The next step.

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Rally Recruitment Marketing

MARCH 14, 2021

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Now here we are today in 2021, where there are literally thousands of people that have a full-time job practicing employer branding and Recruitment Marketing!

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Stories Incorporated

NOVEMBER 17, 2020

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. They need hard evidence of your employee experience and culture. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people.

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Rally Recruitment Marketing

OCTOBER 11, 2021

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Today’s job seekers want authentic content about the culture and employee experience of your company.

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Glassdoor for Employers

SEPTEMBER 24, 2014

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Rally Recruitment Marketing

OCTOBER 4, 2021

As the Director, Culture & Engagement at Klook , a travel technology company, my team and I turned our focus internally. Our brand is our people, and that’s where we started – aligning on our values and reinstating confidence in the company. How our employer brand has changed over the past year.

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exaqueo

SEPTEMBER 13, 2017

When disaster strikes, many brands rise to the challenge and support communities in need. When employer brands are heroes During a crisis, it is the actions taken as an employer that become the unsung hero in the eyes of your employees and community. In times of crisis big decisions are made with little, if any, notice.

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Rally Recruitment Marketing

JULY 3, 2020

We’ve had to rethink what our employee experience looks like overnight and find ways to adapt many elements of our in-person culture into virtual experiences. GoDaddy has created a special taskforce to rise to the challenge of preserving and enhancing GoDaddy’s culture while working remotely. 1) Update your communications strategy.

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Rally Recruitment Marketing

AUGUST 15, 2020

Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employer brand. When we launched our program, the goal was to arm our employees with the necessary knowledge, tools, and incentives to share recruitment and company content about their culture and work experiences. in the market today.

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Rally Recruitment Marketing

JULY 7, 2024

It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively. You’d be wrong!

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Rally Recruitment Marketing

SEPTEMBER 26, 2020

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

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Rally Recruitment Marketing

DECEMBER 12, 2021

When researching potential employers, today’s candidates are pushing away traditional corporate marketing in favor of culture-revealing content straight from employees themselves! . What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employer branding content?

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Beamery

JANUARY 4, 2017

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. Which brings us to the next best place to build and promote your employer brand. Think again!

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Indeed

MAY 24, 2018

At its heart, employer branding is about storytelling. A strong employer brand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent. But in practice employer branding is challenging and complex.

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Yello

JANUARY 9, 2019

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

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Stories Incorporated

JANUARY 29, 2020

lifeatGoogle) give insights into a company’s culture and communicate talent needs. Adroit use of branded hashtags in your social media recruitment content also turns passive browsers and scrollers into active customers and candidates. Hashtags that combine your company name with #lifeat, #jobsat or #workat (e.g.

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Viaduct

JANUARY 18, 2024

In this blog, we’ll share some startup-specific tips for cultivating an inclusive company culture that will help to attract and retain the top talent you need to keep your company thriving. Employer and employee contributions to the communities we serve to promote a greater understanding and respect for the diversity.

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Change State Blog

AUGUST 28, 2019

Of course you’d be glad to have four stars instead of three, but if someone asked you what makes your restaurant special – why you’re proud to have built it, and what defines your brand – your Yelp rating is probably not where you’d start. rating for “Culture & Values” on Glassdoor. Fortunately, there’s a better way.

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Rally Recruitment Marketing

JULY 1, 2020

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. To learn Cisco’s secret sauce to employer branding and Recruitment Marketing success, the Rally team interviewed Carmen Collins, Employer Brand & Social Media Lead at Cisco.

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Rally Recruitment Marketing

SEPTEMBER 29, 2024

Standing out as an employer of choice is no small feat, but the 2024 Rally Award winners nailed it. This type of analysis is valuable for understanding how employers market their company culture and career opportunities to potential talent. Ready to level up your employer brand? Let’s dive in!

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Linkedin Talent Blog

MARCH 17, 2024

Your employer brand is your company’s reputation with employees and candidates. In a competitive job market, a strong employer brand can entice a top candidate to accept your offer and a bad one can cause a valued employee to leave — and seek opportunities elsewhere.

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exaqueo

OCTOBER 25, 2017

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first.

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Rally Recruitment Marketing

MAY 23, 2022

In part 2 of our series looking at how to strengthen your employer brand by showcasing the people behind your products, we’re hearing from Ally Brown, RallyFwd presenter and Employer Brand Manager at VCA Animal Hospitals , a national leader in veterinary care with 35,000 associates across over 1,000 hospitals.

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Glassdoor for Employers

MARCH 9, 2015

Employers tell us they appreciate the insights Glassdoor delivers thanks to our exclusive reviews, ratings and other content. In turn, this intelligence helps employers design and execute strategies to improve culture, increase productivity and hire stronger employees. Rating Trends by Category. Analyze Company Updates by Date.

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Linkedin Talent Blog

FEBRUARY 27, 2022

If rethinking your employer brand is low on your priority list, today’s competitive hiring landscape should push it toward the top. After all, having a strong employer brand can help recruiters quickly target and hire the right candidates for the right jobs. Our head of talent branding was hired recently,” Rob says.

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Beamery

JANUARY 18, 2017

To compete for the best talent, some companies are pulling out all of the stops with their Employer Branding campaigns. Job seekers are judging your talent brand with the same scrutiny as customers evaluate consumer brands before making a purchase – you’re missing a trick if brand is not a big focus in 2017.

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Social Talent

OCTOBER 17, 2016

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Aer Lingus (Username: aerlingus). Aer Lingus (@AerLingus) July 9, 2014.

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FlashPoint

SEPTEMBER 3, 2015

I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. What is the culture like? Hiring process.

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Rally Recruitment Marketing

FEBRUARY 19, 2020

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? What PR approaches can you use to advance your employer brand?

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