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8 Steps to Researching Talent Competitors

Rally Recruitment Marketing

With these insights, you can fine-tune your Recruitment Marketing strategy, refine your employer brand and truly differentiate your employee value proposition (EVP). I teach this methodology in my virtual course, Mastering AI for Employer Branding , and today Im going to share with you the steps to conducting this research yourself.

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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.

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4 Things Your Job Descriptions Need to do

Rally Recruitment Marketing

Job descriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a job description first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced job descriptions.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. If candidates are receiving mixed messages, it could make them more hesitant to trust your employer brand messages. #3: But which ones should you focus on?

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Discover How AI and Social Media Strategies are Revolutionizing Recruiting in 2024

Rally Recruitment Marketing

It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.

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How to Create and Maintain an Inclusive Employer Brand

Social Talent

When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in job descriptions or trying to foster a candidate experience that caters to all. So, if you really want to cultivate an inclusive employer brand, you need to embrace your actual truth, warts and all!

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5 Must-Have Features of Every Career Site

Rally Recruitment Marketing

It’s where talent encounters and interacts with your employer brand — maybe for the first time or to research your company during the recruiting process. Therefore, your priority with this site should be to excite quality talent visiting the site into becoming applicants and accepting your job offer.

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