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Discover How AI and Social Media Strategies are Revolutionizing Recruiting in 2024

Rally Recruitment Marketing

We’ve entered a new era in recruitment with two forces converging — the undeniable influence of social media and the unprecedented capabilities of AI. Social media allows us to reach candidates where they spend nearly 2.5 Let’s dive into the key takeaways to help you improve your social recruiting strategy.

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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Challenge #1: Deciding how to prioritize your paid social media ad strategy.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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8 Steps to Researching Talent Competitors

Rally Recruitment Marketing

With these insights, you can fine-tune your Recruitment Marketing strategy, refine your employer brand and truly differentiate your employee value proposition (EVP). I teach this methodology in my virtual course, Mastering AI for Employer Branding , and today Im going to share with you the steps to conducting this research yourself.

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Why Failing is Key to Breakthrough Employer Branding

Rally Recruitment Marketing

Recruitment Marketing and employer branding work — and most work, in general — is often affected by this same line of thinking. Tony’s session at RallyFwd will be “ Listening: The Most Powerful Tool in Building Your Employer Brand ”. Jonna Sjövall, Global Head of Employer Branding and Recruitment Marketing, UBS.

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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.

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How Your Personal Brand Can Strengthen Your Employer Brand Efforts

Rally Recruitment Marketing

Do you know how important an employer brand is? Of course you do! But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand?