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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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8 Steps to Researching Talent Competitors

Rally Recruitment Marketing

With these insights, you can fine-tune your Recruitment Marketing strategy, refine your employer brand and truly differentiate your employee value proposition (EVP). I teach this methodology in my virtual course, Mastering AI for Employer Branding , and today Im going to share with you the steps to conducting this research yourself.

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Email Marketing: The Missing Piece in Your Recruiting Strategy

Rally Recruitment Marketing

For many talent acquisition teams, the focus is on career sites, employer branding, job advertising and social media. Your company spends millions of dollars attracting candidatesthrough job boards, paid ads, events and sourcing efforts. When you think about Recruitment Marketing, what comes to mind first? Think about it.

Strategy 221
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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. If candidates are receiving mixed messages, it could make them more hesitant to trust your employer brand messages. #3: Career change is a big decision.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. New metrics to understand your impact to attract talent. Sign up for a 30-day free trial today! .

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Everything You Need To Know To Build a World Class Employer Branding (Infographic)

Social Talent

Employer branding is so hugely important for prospective candidates. Nearly every company acknowledges this, of course it’s vital that your company is portrayed in the right way online. BUT do companies know how to build and implement an employer brand strategy!?This Source: Beamery.

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Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. Find out the truth about employer brands that everyone seems to miss. Branded content. It’s important to get right!