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Great RecruitmentMarketing campaigns show, rather than tell. We’re a company that prioritizes diversity and inclusion and encourages all of our employees to find their “different” and share it proudly. This has helped us build brand awareness and support our ongoing recruitment goals. Plus, sign up for 2021!
Demonstrating the return on investment (ROI) of RecruitmentMarketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .
As the Director of Global Employer Brand Strategy at Dell, where I oversee everything from strategy, operations, and creative I’m thrilled to share with you today the four steps we’re taking to meet these goals, which include: Supporting our goals through programs, and highlighting this in our RecruitmentMarketing.
RecruitmentMarketing has changed a lot over the past decade. How the RecruitmentMarketing space has changed over the past decade. When I got into the field of RecruitmentMarketing in 2014, the field was really only just starting out. RecruitmentMarketing was long overdue! .
Kelsie Johnson, Associate Director of Employer Brand and Talent Marketing at Labcorp, will help you apply the principles of her RecruitmentMarketing campaign strategy to recruiting in your city or town. But what if your company culture is yet to be defined?
As you know, in today’s candidate-driven market, RecruitmentMarketing content is one of the most worthwhile investments you can make as an employer. Diversity, equity and inclusion (DEI). Hi Rally community! Sense of purpose in your job . Flexibility and good benefits .
Getting buy-in for your RecruitmentMarketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new RecruitmentMarketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Setting and Managing Expectations.
Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time RecruitmentMarketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!
Hi Rally community, my name is Joyce Chan, and I’m a RecruitmentMarketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and RecruitmentMarketing jobs are relatively new in Asia and this has only recently become an emerging field here.
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.
Years ago, when I first transitioned my role from recruiting to employer branding, the world of RecruitmentMarketing looked a little different. The constant content creation was making less of an impact as more employers began to produce careers and culture content. Rethinking Content Strategy.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. . Human touch. Session: A 3-Pronged Approach to DEI.
That’s what an effective RecruitmentMarketing and employer branding strategy does, and what we’ll show you how to do at our RallyFwd Virtual Conference on May 11, 2022 !! Jonna Sjövall, Global Head of Employer Branding and RecruitmentMarketing, UBS. Get comfortable with failure in order to succeed.
In RecruitmentMarketing, we know it’s all about the content. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. Note: ChenMed also won third place in the Best RecruitmentMarketing Campaign – Large Team category!
RecruitmentMarketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Meet the Speaker Robin Dagostino, Senior Director of Employer Branding & Marketing at BCG Robin Dagostino is the Sr.
With all that in mind, it’s clear that video has to be a major part of your RecruitmentMarketing strategy. Fortunately, with a little guidance and inspiration, you can successfully incorporate video into your RecruitmentMarketing strategy. Take a look below! Dell Technologies: Our Women in Action by Dell Technologies.
And virtual recruiting events eliminate the need to travel to a specific spot at a set point in time, which means you can greatly expand your reach to engage more talent! Virtual events can also help improve your diversity and inclusion (D&I) efforts. Diversity & Inclusion panels and presentations.
The Fall season is a busy time of year for RecruitmentMarketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day. Global Diversity Awareness Month.
If you’re like most RecruitmentMarketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . There’s a growing body of research on the negative effect of gender bias in job ads and recruiting costs. Well, we’re no different here at Rally.
This shift has major implications for our RecruitmentMarketing strategies and how we capture content like employee stories. Employers can use The Muse as a platform to attract and hire talent by providing an authentic look into their company culture, workplace and values through employee storytelling. Katy: Authentic content.
With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Who’s eligible: It varies. Are Great Place to Work-Certified as of the list deadline. Certain lists may require more employees (50+).
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your RecruitmentMarketing strategy? An effective social recruiting strategy needs to be thoughtful and intentional.
How can your careers site act as a window into the everyday culture of what it’s like to work there? Belinda is Head of Enablement – RecruitmentMarketing at Clinch. Belinda Cawthorne Head of Enablement – RecruitmentMarketing, Clinch. Belinda Cawthorne. Elements for a great careers site .
To create an effective RecruitmentMarketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important RecruitmentMarketing tactics that’s often overlooked by talent acquisition teams is building a talent network. It makes perfect sense!
But that’s just me, and I’m part of a VERY diverse community with many different facets and types of people. These are not people in the RecruitmentMarketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. Can I be myself there?
If you’ve ever created RecruitmentMarketing content, you’ve likely run into the dreaded writer’s block. Here are 3 real-world examples of companies that have successfully repurposed content to provide a boost to their RecruitmentMarketing strategy: Sodexo.
As RecruitmentMarketers, often we can feel like we’re in reactive mode, aiming to keep up with increasing hiring demands. This allows candidates to hear from employees what the hybrid and remote working culture is really like. . and “how does your team collaborate in a remote environment?”
Based on the latest benchmark data from our Rally® Inside RecruitmentMarketing Analytics & Benchmarking tool , I’ll be sharing best practices for building a social media content calendar designed to attract your candidate personas. Enter which job function you are recruiting for (i.e. Cultural backgrounds.
Most business leaders are familiar with diversity, equity, inclusion, and belonging (DEIB) as part of the conversations around racial and gender equity, sexual orientation, and cultural differences.
The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your RecruitmentMarketing strategy? Rally note: Check out our library of free RecruitmentMarketing tools to take the tactics covered below even further. .
That’s why employee advocacy is such an important part of RecruitmentMarketing today. After all, nobody knows you better than your employees – and it makes them one of the most powerful recruitment attractors (or detractors!) in the market today. It shares our EVP with the world. It attracts new talent.
When you have a job opening, rather than recruiters cold calling or messaging people who haven’t heard of them, it’s so valuable to already have a database of potential candidates. This is the power of RecruitmentMarketing and building a talent pipeline so when the time comes, there’s already a pool of people in the candidate funnel. .
Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your RecruitmentMarketing and employer branding toolkit. Technology is key to more diverse hiring. Session: The Diversity Demand: How AI Supports Diversity Hiring.
Women’s History Month (just like Black History Month , Pride Month and National Hispanic Heritage Month ) is an opportunity to showcase your company’s values and culture. Our Social Recruiting Content Calendar gives you recommended content topics for each week of the month. And that’s okay!
One of our speakers, Abigail Chambley from Mission, presented the employee referral program she launched that has measurable increased diversity within her organization. She explained, “Because diversity is such a primary focus for the company, leadership thought that it would have a negative impact on those goals.
I’ve also included examples from 4 different organizations that are leading the way in RecruitmentMarketing content strategy. Before you can create a targeted RecruitmentMarketing content plan, you need to understand the path that candidates take to get hired at your company. Rally note: Want to learn more? Capital One.
Your careers site is certainly one of the biggest and most effective tools in your RecruitmentMarketing toolkit. With social media, paid ads and job boards becoming a larger part of the RecruitmentMarketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Social media.
Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
My name is Lisa Kramer, Head of RecruitmentMarketing Strategy, Enterprise Campus Recruiting & Student Experience Programs at BMO. If you’re familiar with on-campus recruitment, you likely know that it relies heavily on in-person events. Hi Rally Community! What was the student experience program like?
We just had our biggest and best RallyFwd Virtual Conference, and we’re thankful for all the positive feedback from the Rally RecruitmentMarketing community! You can tell candidates all about your company, teams, culture and experience, but if you’re not showing them, your message will likely fall flat.
Also, make sure to register for RallyFwd on December 6, 2023 to hear from Nicole and all our other expert speakers on their innovative approaches to talent acquisition and RecruitmentMarketing. Before we get to the strategies and metrics, let’s meet Nicole and learn more about her journey to measure employer brand influence!
Data continues to show us why employee stories need to be a priority going forward in your RecruitmentMarketing and employer branding strategy. . A compilation story is often what you’ll find in the classic company culture video. The takeaway? Candidates are tired of regular jobs content. Compilation Stories.
To better understand how this desire for authenticity affects how Gen Z finds work, and what that means for your hiring efforts, we sat down with 2 experts in the field: Ben Siegel, Co-Founder of Scholars, and Gabrielle Woody, University Relations and Diversity Lead at Intuit. Read on to see if you’re ready to recruit Gen Z talent!
February is Black History Month, a time to celebrate the achievements and influence of Black Americans on our country’s history, but also to recognize the work that still needs to be done to achieve greater diversity, equity, inclusion and justice for people of color. ” Freddie Mac using their platform to shout out their ARISE BRG.
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