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We’ve entered a new era in recruitment with two forces converging — the undeniable influence of socialmedia and the unprecedented capabilities of AI. Socialmedia allows us to reach candidates where they spend nearly 2.5 Let’s dive into the key takeaways to help you improve your social recruiting strategy.
Socialmedia is an essential part of every talent acquisition team’s recruiting strategy. Why Celebrate Employees on SocialMedia? They’re possibly perceived as too corporate or impersonal and lacking the invitation for the kind of interaction that socialmedia thrives on. Let’s dive in!
A great way to share your culture and employees on socialmedia is by giving them the opportunity to create amazing and creative content for your corporate channels. It’s clear that the best social recruiting content highlights your employer brand and features your culture, values and people.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s socialmedia accounts. Simple: enhance your socialmedia presence. . An effective social recruiting strategy needs to be thoughtful and intentional.
The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?
Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
Many of these national days have become known as socialmedia holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. SocialMedia Holidays for Recruiting. Showing the fun side of your culture on the last Friday in January can be a key talent attraction strategy.
Socialmedia has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And socialmedia recruiting strategies have become a key way for companies to find and connect with right-fit talent. Here’s what they get right when it comes to socialmedia: Employee stories.
Shared Media : Content shared through social platforms, podcasts and talent communities is a key Recruitment Marketing tactic for fostering engagement. Sharing authentic employee experiences, behind-the-scenes content or culture insights helps attract candidates who align with your values.
Socialmedia is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using socialmedia to get their employer brand and career opportunities in front of candidates where people already spend time online.
For many talent acquisition teams, the focus is on career sites, employer branding, job advertising and socialmedia. Your company spends millions of dollars attracting candidatesthrough job boards, paid ads, events and sourcing efforts. When you think about Recruitment Marketing, what comes to mind first? Think about it.
Employee generated content, also called EGC, refers to socialmedia content that is created and shared by employees. When employees create and share EGC, they are blasting out messages about what it’s like to work at their organization to everyone in their social networks. Themed treat days. Take your kids to work day.
For example, at GE Digital, many employees were struggling with how to tell the company and culture story externally, so I helped develop employer brand messaging that they can use and add to their Professional Summary and Experience sections to share more about the company’s mission, work and teams.
By seeing, hearing from or communicating with existing employees in roles they’re interested in, candidates can more clearly envision themselves in those same roles and understand your company’s culture and values, which gives them the confidence they need to apply or accept your job offer. . Socialmedia. Virtual events.
Data is also showing that few employers are actually publishing this kind of content right now, yet it’s receiving twice the engagement compared to Q4 2021; culture content in particular is receiving 174% more engagement! . via text over email), ask for a photo and then post to socialmedia for them. Host events or giveaways.
We learned that Gen Z are using new socialmedia platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Read on to see if you’re ready to recruit Gen Z talent! As the most educated generation, Gen Z is also highly analytical, pragmatic and realistic. .
Virtual hiring events are becoming vital for modern recruitment, and the hiring world is changing rapidly. As businesses embrace remote-first cultures and global talent pools, virtual recruitment events are a cost-effective, efficient, and scalable way to source and connect with top talent. What are Virtual Recruitment Events?
Topic #4: How should I follow up with a company after an event or after an interview? Following up with a recruiter after an event can be a confusing time for candidates. Create a short video that you can send to all event attendees with guidance on what you’re looking for from them. How to address this topic in your content.
You’ll learn what content topics recruitment marketers should be posting to attract today’s talent, what that content should look and sound like, when and where to post that content on socialmedia and other digital channels and so much more! employee stories and company culture) . The data is based on 1,000, organic (i.e.
Let’s say you were choosing a vendor for an important event. Prioritize referrals Referrals are a networking recruitment strategy gold mine, leading to high-quality candidates who are likely to fit well in your company culture. You can optimize your networking opportunities during these events.
Asia is a very diverse continent, with hundreds of different languages, religions and cultures, which is beautiful, but can also pose some recruiting challenges. Plus, in many APAC cultures, employees have a stronger loyalty toward their current employer and are not open to leaving their role, even for better compensation and benefits.
Women’s History Month: How to Make Your Social Strategy a Success. Holidays and special annual events are great opportunities to share your company culture, values and employees on socialmedia, your careers blog and through email campaigns. Celebrate Women’s History Month > 9.
Choosing the right Recruitment Marketing strategy and tech tools for your recruiting events is critical in today’s competitive hiring market. The right approach – and the correct tools to support this approach – will influence whether people decide to attend your recruiting event and whether they consider joining your team afterward.
Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Socialmedia. Jobvite found that 33% of job seekers get their information about an employer’s company culture from socialmedia.
Getting dressed, driving to a recruiting event, and walking around talking to a bunch of people is a lot of work and a big hurdle to getting prospective applicants to commit. Use a platform like Zoom, Instagram Live, or LinkedIn Events to host a live discussion about your open positions. Ready to hire someone great? hire someone 3.
Social recruiting offers a major opportunity to reach talent through the channels they’re already on, get your employer brand seen by passive job seekers and educate your audience with authentic content. . 84% of people polled said they’re already using these channels to promote their jobs and company culture. Pay Transparency.
The constant content creation was making less of an impact as more employers began to produce careers and culture content. All those ads, blogs, emails, social posts, news stories, podcasts, videos are coming at us faster than our brains can consume it. design, webpages, socialmedia images). Rethinking Content Strategy.
This content is often shared on employees’ socialmedia accounts, and ideally (from an employer branding standpoint) offers insight into the employee experience at your company. You can’t take photos at in-person company socialevents, because they’re not happening.
We wanted to highlight the innovative recruitment technology and services that are changing the game, and are so grateful to have as our sponsors of the event! When researching potential employers, today’s candidates are pushing away traditional corporate marketing in favor of culture-revealing content straight from employees themselves! .
BMO encourages interns to post about their experiences on socialmedia. To execute on this content strategy, we created a campus influencer program composed of our socialmedia savvy interns and co-ops. On event days, we try to capture live content of our team giving a virtual presentation and interacting with students.
Coming of age in a socialmedia-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . While Millennials are considered “digital pioneers” who witnessed the explosion of technology and socialmedia, Gen Z was born into a world of peak technological innovation.
Using socialmedia to showcase your company culture is critical if you want to find and keep exceptional team members. When deciding whose offer to accept, these career-minded individuals consider company culture equally, if not more important, than attractive pay and benefits. What Is Company Culture? Recruiting.
Do you ever feel overwhelmed when you log in to your favorite socialmedia platform by the sheer amount of posts, events and ads that appear on your feed? First things first, I like to collect information about the role itself, the team culture and the typical candidate mindset. What is the team culture like?
Socialmedia is no longer just a bunch of platforms where people post selfies of their summer vacations. billion socialmedia users across the globe includes businesses that rely on it to build a reputation and showcase their values. . What Makes Up Company Culture? Benefits of Prioritizing Company Culture.
What if your next great hire isnt searching job boards but scrolling their socialmedia feed instead? With 86% of jobseekers turning to socialmedia platforms and more alternatives to job boards than ever, its especially important to meet candidates where they are. In 2025, thats where the talent hunt begins.
With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart. From co-working with kids to afterwork activities, you get a true sense of the company culture within 1 minute!
99% of attendees surveyed would recommend the event to a colleague! At RallyFwd, we heard 11 practitioners share their expert insight on Talent Engagement strategies across socialmedia, employer branding, text recruiting, recruitment events, careers sites, micro talent networks, and much more.
Although we did this campaign tied to the fact that we were sponsoring Grace Hopper, you absolutely do not need something like a big event to have a successful campaign. We just knew we were spending a lot of money on this, so we wanted to amplify our employer brand to get more traction at the event.
Whether actively searching for a role or passively open to considering new opportunities that come their way, candidates need to know about your organization’s culture and employment opportunities to keep you on their radar. by creating content to help candidates navigate your offer processes, such as videos and infographics.
From job advertisements to socialmedia and recruitment events, organizations need to ensure a unified and compelling narrative about their culture and values. Consistent messaging across all recruitment channels is crucial for building a cohesive employer brand.
How can your careers site act as a window into the everyday culture of what it’s like to work there? For example, James shared how he has recorded videos over zoom with an employee and extracted a 1 minute clip, making it a great story to share on his careers site, socialmedia and internally. It doesn’t have to be fancy!
Likewise, if you’re only promoting jobs, and not sharing content about your company culture and employee experience, your content may be falling flat too. Therefore, your Recruitment Marketing measurement plan must of course include measuring the cost of job advertising strategies, including job boards, hiring events, digital ads, etc.
subscribers in your talent network and followers on socialmedia), and number of leads in your talent database. For example, your ATS might generate job pages, your Recruitment Marketing platform might generate the pages that host content about employee stories and company culture and your CRM might host pages for event registration.
Social careers channels and LifeAt hashtag: followers and users. Talent network, job alerts, events: sign-ups (opt-in). Social channels: clicks, reactions, shares and comments. Jessie also uses the engagement data of organic content to inform her paid socialmedia strategy. Engagement.
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