This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. . Human touch.
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. In other industries, like healthcare, now is not the time to be asking for help with recruiting. Should your recruitmentmarketing change in a crisis? Meet the experts.
The start of a new year brings new hiring goals, a new RecruitmentMarketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for RecruitmentMarketing this year.
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. That being said, since the platform is new and different from other channels in our typical RecruitmentMarketing roster, some employers are still considering how to jump in.
My name is Georgia Smith and I’m a RecruitmentMarketing Specialist at Delta Air Lines. I’ve been working in this industry for almost 5 years and today I’m going to share a little bit about my RecruitmentMarketing career journey with you all. How I started my RecruitmentMarketing career.
This shift has major implications for our RecruitmentMarketing strategies and how we capture content like employee stories. Employers can use The Muse as a platform to attract and hire talent by providing an authentic look into their company culture, workplace and values through employee storytelling. Katy: Authentic content.
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. To address these challenges, we’ve pulled in two RecruitmentMarketing content experts to weigh in and share their pro tips on content creation in the current moment.
These are not people in the RecruitmentMarketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. The Note is an OREO short film by Alice Wu telling the story of one boy’s experience coming out to his grandparents. . Kathleen (She/Her).
The first step in any RecruitmentMarketing strategy is to uncover your EVP. While your various offices and locations may have their own culture, your overarching EVP should reflect the common experiences across your company. Solidify your global EVP. This passion might be expressed a bit differently though for each group.
February is Black History Month — a time when we reflect on all of the contributions Black Americans have made throughout the country’s history, to celebrate Black American culture and achievements, and to acknowledge how much work we still must do to end systemic racism and inequality.
The post included a quote from the company’s CFO both celebrating the group and explaining its purpose, saying: “The ARISE BRG is a safe space where our Black colleagues, along with allies, collaborate to create a culture where everyone is celebrated, seen, and able to learn from one another during Black History Month and beyond.”
Gen Z has begun entering the workforce, and getting their attention as job seekers requires new RecruitmentMarketing approaches than you may be using with Boomers, Gen X and Millennials. Film short videos of employees talking about different parts of their day. Topic #8: What does your company culture look like? .
Creating compelling and engaging video content is one of the most important strategies we can use in RecruitmentMarketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can.
Is it just me, or as RecruitmentMarketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. Enter Recruiter Enablement.
To find these technologists, VP of Global Head Employer Brand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. .
PwC has been on a multi-year journey to digitally enable our firm — and this is reflected in changes to our approach to recruiting, too. As the firm has continued to transform digitally, we evaluated our important recruitmentmarketing content to help attract entry level candidates.
You CAN deliver fantastic recruitmentmarketing in 2021. They know your culture has changed and they want to know how. But, we know uncertainty can make culture content planning seem difficult. Are we a few months away from being able to film in our full and buzzing office space, or are we a few quarters away?
What this means: If your company has committed to remote or hybrid work in 2023 and beyond, it is vital to create recruitmentmarketing and employer brand content that communicates your remote work culture. In this post, you’ll learn why at-home filming and photography is an employee storytelling strategy that is here to stay!
What this means: If your company has committed to remote or hybrid work in 2023 and beyond, it is vital to create recruitmentmarketing and employer brand content that communicates your remote work culture. In this post, you’ll learn why at-home filming and photography is an employee storytelling strategy that is here to stay!
Make no mistake, these decisions say a lot about culture. But, your decision about how work will get done and how employees will connect with one another after a global pandemic is rife with insight into your culture, whether you intend it or not. That all adds up to an opportunity for you, talent and culture communicators.
Mobile, Video & Online RecruitmentMarketing Experts Job & Recruitment Videos. Video RecruitmentMarketing. Mobile Recruitment Video Training Course. Recruitment Events. 5 Simple Steps To Create Your Own Recruiting & Job Videos. So why use online video in recruitment?
Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness, or all of the above, it was a year of non-stop creation amidst constant change. Bonus: This visually-beautiful video was filmed completely virtually via Virtual Story Session. And, don’t stop there.
Here’s advice from Shannon on why you need a recruitmentmarketing agency for content — namely, Stories Incorporated — for your next employer branding and recruitmentmarketing videos and stories. Recruitmentmarketing and talent brand practitioners like yourself are always managing multiple projects at once.
When it comes to recruitment, top talent wants to know more about your organization than a job posting can provide. Rather than offer a snapshot, a company culture video immerses potential new hires in the who, why and how of your organization. Culture defines how they get there. Producing your company culture video.
You’ve storyboarded, filmed and edited your first in-house video … now what? Video planning and production is the first step to getting authentic and engaging culture content in front of your ideal candidate. Congratulations! The next step may feel a little daunting, but it’s essential for making sure your video gets found.
And, according to Deloitte , companies with strong employee recognition programs are 12 times more likely to have strong business outcomes due to a more robust company culture. Employee stories around individual and team achievements spotlight well-deserving team members, reinforce culture, and show others what great looks like.
The question is, how are companies creating great recruitmentmarketing and culture content virtually? Of course, recruitmentmarketers know the most compelling content comes from employees sharing their stories. As Plato said, “Our need will be the real creator,” and so we get creative. And innovative.
Creating recruitmentmarketing content or employer branding for government contractors can be different than creating it for a commercial business. However, you can still tell specific and personal stories in a broad way that demonstrate your innovative culture. For those that work in SCIFs, it’s never possible to film inside.
By focusing on targeted audiences and small but scalable testing, employer brand and recruitmentmarketing professionals will be able to more easily launch experiments and measure impact. They come to their new role with existing relationships and a headstart on understanding the company culture and how to be successful.
Reading Time: 6 minutes Smart marketers outsource content creation to reach their recruitmentmarketing, employer brand, and culture communication goals. According to a 2023 Content Stadium survey , 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos).
This recruiting checklist will help you re-focus your recruitmentmarketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. If the hiring manager is unable to memorize the script, secure a printout directly above the camera so he or she can read the lines while filming.
Since 1968, Intel has been changing the world by developing ground-breaking technologies while creating an entrepreneurial culture. As a leading innovator of all things, Intel is one of the first companies to recognize the importance of both employer branding and recruitmentmarketing.
This 2021 Story of the Year shows how an encouraging leadership story communicates culture, and how great leaders helps others become great leaders, too. These stories not only reveal a great deal deal about your culture, they humanize your leaders. Kiersten Combs is a leader at AstraZeneca and has worked there for 17 years.
The teams needed a virtual employee storytelling solution that wouldn’t sacrifice production value, while still giving candidates valuable insight into Philips’ culture. Instead of filming in the Philips office, the employees were interviewed from the safety of their own home offices. Philips Culture and EVP. Adjusting the Plan.
Filmed via Virtual Story Session , Kiersten began her story with this insight: “Sometimes, we are our worst critics, and sometimes the belief and the opportunity and the potential somebody sees in me can be greater than what I see in myself.” Videos like these also improve the candidate experience.
They can access the company career site, view photos of employees on social media and gain a better understanding of the culture on sites such as Glassdoor. This section should demonstrate your organization’s commitment to the overall culture. Job seekers have multiple opportunities to learn what it’s like to work for your company.
According to a LinkedIn survey, the number one way candidates want to learn about your company culture is through an office visit. And since the video is filmed from a first-person perspective, it helps candidates visualize working there. Giving candidates a virtual office tour.
Reading Time: 7 minutes A day in the life video is a powerful piece of recruitmentmarketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. In fact, it’s a best practice to not just market jobs. We like this example from Deloitte.
Many companies are now utilising digital marketing strategies to promote their business and attract top candidates to avoid this crisis. These identities consist of values, culture, products or services offered, buyer personas, and many other aspects that all need to be conveyed to create an effective employer brand image.
This recruiting checklist will help you re-focus your recruitmentmarketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. If the hiring manager is unable to memorize the script, secure a printout directly above the camera so he or she can read the lines while filming.
For example, a candidate who applied to a marketing role but was light on brand experience, might be a great client success candidate because of his or her excellent communication skills and great attitude. Regularly updating your careers page will ensure it reflects your current recruitmentmarketing efforts.
Through team-centric recruitmentmarketing content, candidates get to know potential team members at the beginning of their recruiting process. This helps candidates understand the culture of the team so they can decide if the team is right for them. s unique culture and what a day on the job looks like.
This is where the power of effective RecruitmentMarketing comes into play. So each year, we recognize the Best RecruitmentMarketing Campaigns in our prestigious Rally Awards competition. Come honor the winners and celebrate RecruitmentMarketing and Employer Branding practitioners everywhere!
We organize all of the trending information in your field so you don't have to. Join 123,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content