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In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s socialmedia accounts. Simple: enhance your socialmedia presence. . An effective social recruiting strategy needs to be thoughtful and intentional.
Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
You’re creating and sharing great Recruitment Marketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on socialmedia.
Many of these national days have become known as socialmedia holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. SocialMedia Holidays for Recruiting. Showing the fun side of your culture on the last Friday in January can be a key talent attraction strategy.
The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?
See what candidates are talking about on socialmedia and find something that resonates with you personally, with the opportunity, or with the company culture. It’s tempting to immediately yell to everyone in a group that you have an amazing opportunity for them, but that often turns people off. What are they reading?
Ideally, you want your employees supporting this critical work by shouting it from the (digital) rooftops of their socialmedia accounts. At Booz Allen , we established “Get Social,” a fun and simple socialmedia employee advocacy program. But how do you empower them to get involved? It attracts new talent.
Socialmedia is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using socialmedia to get their employer brand and career opportunities in front of candidates where people already spend time online.
For example, at GE Digital, many employees were struggling with how to tell the company and culture story externally, so I helped develop employer brand messaging that they can use and add to their Professional Summary and Experience sections to share more about the company’s mission, work and teams.
Struggling to find a socialmedia manager who can boost your brand and deliver results? This step-by-step guide will help you hire the perfect socialmedia manager with confidence, blending strategy, creativity, and the personal touch were known for. When Is It Time to Hire a SocialMedia Manager?
To help inspire innovative thinking in your own talent attraction strategy, we’re sharing 3 experimental Recruitment Marketing campaigns that worked, featuring Rally Award winners: Sitel Group , Intel and Nestlé USA. Sitel Group — “Pie With People: A Sitel Group® Variety Show”. Authentically present the company culture.
From our longstanding relationship with this client, we knew that they had clients set up so that no single person managed an account independently, and decisions were made on a group basis, not by one individual. Company culture defines this sense of belonging. That’s why it’s critical to address it during an interview.
This content is often shared on employees’ socialmedia accounts, and ideally (from an employer branding standpoint) offers insight into the employee experience at your company. Ask the highly engaged employees in your employee resource groups (ERGs) to lead the charge.
Increasingly, on socialmedia. How Is SocialMedia Used in Recruiting? Recruiters can use socialmedia to attract and engage great talent by posting job opportunities, searching for and messaging qualified candidates, and by posting engaging and relevant content to help build a network of passive candidates.
I had initially followed this brand to claim a socialmedia discount, but I enjoy seeing their posts because they have useful reviews of outdoor gear that are relevant to me. Unfortunately, most companies I see posting their job openings on socialmedia dont go to the trouble of creating such engaging content.
When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job. .
TE nurtures a workforce that combines a wealth of diverse perspectives and backgrounds, and we foster a culture where everyone can bring their whole selves into the workplace. We launched the ERGs in 2014, and today there are 5 groups with chapters in more than 40 countries, totalling nearly 5,000 members.
SocialMedia: A Recruiter’s Best Friend. Once upon a time, being active on socialmedia during work hours was looked down upon. Now, employees are encouraged to stay active on their socialmedia accounts throughout the day. A company’s socialmedia accounts are a snapshot of the company as a whole.
Employee focus groups. Similarly, if DEI is a pillar, offer a glimpse into the work your employee resource group is doing. Careers site copy, socialmedia posts, job ads, newsletters and any other content you put out should sound like it was written by a human representing your culture, not copied from a lifeless template. .
This allows candidates to ask questions and get a feel for your culture while making your organization seem approachable. You can also tap communities that cater to specific demographic groups, like Women in STEM or Black Girls Code. Socialmedia outreach Engage with candidates using polls and open-ended questions on socialmedia.
Using socialmedia to showcase your company culture is critical if you want to find and keep exceptional team members. When deciding whose offer to accept, these career-minded individuals consider company culture equally, if not more important, than attractive pay and benefits. What Is Company Culture? Recruiting.
Topic #5: How should I use LinkedIn and socialmedia in my job search? Socialmedia has evolved to now be a place where early career talent posts content specifically to get the attention of companies and recruiters. Topic #8: What does your company culture look like? . DEI initiatives. Philanthropy.
We learned that Gen Z are using new socialmedia platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Join as a guest on another group. Read on to see if you’re ready to recruit Gen Z talent! So what does all of this mean? Video job posts.
Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Socialmedia. Jobvite found that 33% of job seekers get their information about an employer’s company culture from socialmedia. View this post on Instagram.
Prioritize referrals Referrals are a networking recruitment strategy gold mine, leading to high-quality candidates who are likely to fit well in your company culture. Network on socialmediaSocial platforms like LinkedIn and Facebook are valuable tools for recruitment networking. Great people know other great people.
Socialmedia recruiting is an effective way to reach passive job seekers. Socialmedia provides an excellent platform on which to reach these types of candidates. Social recruiting allows recruiters to see what candidates are passionate about. Why socialmedia recruiting works.
What if your next great hire isnt searching job boards but scrolling their socialmedia feed instead? With 86% of jobseekers turning to socialmedia platforms and more alternatives to job boards than ever, its especially important to meet candidates where they are. In 2025, thats where the talent hunt begins.
The constant content creation was making less of an impact as more employers began to produce careers and culture content. All those ads, blogs, emails, social posts, news stories, podcasts, videos are coming at us faster than our brains can consume it. design, webpages, socialmedia images). Rethinking Content Strategy.
As a hiring manager, your role in fostering this culture of inclusivity is pivotal. This means going beyond traditional recruitment channels and reaching out to underrepresented groups. Leverage SocialMedia: Encourage the use of platforms like LinkedIn, X, and niche job boards that cater to diverse communities to broaden your reach.
Content Marketing: Create engaging content (blogs, articles, socialmedia posts) that showcases your company culture, employee stories, and career development opportunities. Career Page: Develop a dedicated career page on your website that clearly outlines your open positions, benefits, and company culture.
Coming of age in a socialmedia-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . While Millennials are considered “digital pioneers” who witnessed the explosion of technology and socialmedia, Gen Z was born into a world of peak technological innovation.
At RallyFwd, Robin Dagostino, Senior Director of Employer Branding & Marketing at Boston Consulting Group (BCG), will take you inside the reimagining of BCG’s talent acquisition strategy, including its new employer brand campaign and the impact it’s had on both talent attraction and employee engagement.
Marketing is a great deal of fun with socialmedia. But like everything else your socialmedia strategy needs to be carefully planned. Socialmedia is like a big dinner party – if you mess up, your future invitations will dwindle. Benefits of SocialMedia for Staffing and Recruiting.
BMO encourages interns to post about their experiences on socialmedia. To execute on this content strategy, we created a campus influencer program composed of our socialmedia savvy interns and co-ops. From there, we layer in socialmedia theme days. Content planning and execution. The results.
Sometimes you want an example—a real-life story of someone who got a job on socialmedia. To that end, we asked 10 different professionals to take off their work hats, get a little authentic with us, and share if they’d actually seen personal success with socialmedia recruiting. I got hired through socialmedia.
Generally speaking, at the middle funnel stage, most candidates want to know: Is this company/team a good culture alignment? socialmedia, career site, career blog, talent newsletter, etc.). . This content lives on their career site, but it’s also repurposed for social channels, emails and recruiter signatures. .
Reading Time: 7 minutes Company culture videos are an essential tool for showcasing your values, attracting top talent, and strengthening your employer brand. But a common question arises: how many videos do I need to effectively communicate my company culture? Here’s one of our favorite culture overview videos from AARP.
We’re just going to come out and say it: you need to start using socialmedia to hire employees. That’s where socialmedia comes in. Socialmedia has always been a great recruiting tool. That solution is socialmedia. And socialmedia is arguably the best way to do so.
This change in the labor market has led to increased wages and more power for job seekers in finding the culture and benefits they want from an employer. Socialmedia has become a favorite channel for recruiters to engage and hire qualified candidates. 4 Ways to Optimize SocialMedia Recruiting Efforts.
Culture fit is important when sourcing talent that speaks and acts on your company’s behalf. Our team at 4 Corner Resources makes it a habit to always ask about company culture and what appeals to them as opposed to a competitor. We turned to college Facebook groups to source local talent that was available for an immediate start.
By evaluating data from your ATS, CRM, surveys, ad platforms, Google Analytics, socialmedia, employer review sites, and so much more, you’ll find opportunities to optimize your budget, efficiency, reputation, reach and conversion. Don’t spread yourself thin on socialmedia.
In this article, we’ll explore the importance of building a robust employer brand and provide actionable strategies to help you create a compelling company culture that resonates with top talent. Improves Overall Employee Morale : A positive work culture creates engaged and motivated employees.
These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. Your EVP platform is uncovered by finding out the internal and external perceptions that exist about your brand and culture. This is a significant segment of your research. Employee surveys.
Embrace Diversity in Your Culture and Brand. To truly embrace diversity and inclusion in your workplace, you need to evaluate your company culture. Use socialmedia to spread the word about your diversity efforts. Ways to enhance your workplace culture include: Diversity training and team-building exercises.
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