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Video has quickly become one of the best tools that companies can use to provide customers with the right information, give a glimpse into what these organizations care about and boost awareness of products and services. And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners.
Well-written jobdescriptions are important for promoting your company’s employer branding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Sharing authentic employee experiences, behind-the-scenes content or culture insights helps attract candidates who align with your values. Encouraging employees to share their work experiences amplifies your reach through employee advocacy , enhances your employer brand, and creates a personal connection with job seekers.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
Jobdescriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a jobdescription first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced jobdescriptions.
Job seekers now place more value on a company’s culture and mission than they do on compensation when deciding whether or not to apply. . This interesting insight into what job seekers consider when looking at new opportunities and potential employers comes from Glassdoor’s 2019 Mission & Culture Survey.
These features will heighten the candidate experience and shine a spotlight on your employer brand, company culture and commitment to diversity, equity and inclusion. Feature 1: Video When she began to think about building a new career site, Michele was very focused on the visual aspect of her site.
Your company culture, which is the set of organizational values and behaviors that define your company, can make or break a new hire’s success. When the candidate kept giving self-centered answers, our recruiter quickly shifted gears from asking him questions to telling him more about the company, specifically the culture.
Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.
The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a jobdescription just doesn't cut it anymore. Here are five reasons why you need to focus your employer branding efforts on video now and in the future. Add a video.
In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values. But when it comes to creating our social media calendar for LinkedIn, shouldn’t we be promoting our open jobs? of people aged 25 to 54 already have a job , the highest share in over 20 years.
Creating accurate, engaging jobdescriptions is key to attracting top talent. Ongig’s Text Analyzer is a powerful jobdescription creator that simplifies your processes, using artificial intelligence (AI) to optimize jobdescriptions. For instance, you might input “Creative Director.”
So how do you make a lasting impression so that when they are ready to apply for a job, your organization is top of mind? How can your careers site act as a window into the everyday culture of what it’s like to work there? Belinda sees your careers site as a window into your brand and culture, so your visuals need to reflect that.
Other than ADP’s brand colors, everything was revamped to come across as “for technologists, by technologists,” focusing on what kinds of tech careers are available, what it’s like to grow as a technologist at ADP, the technology and tech stacks they use and the general cultural working at ADP as a technologist.
JobDescriptions: Attract the right talent to apply. Regardless of your size or resources, one thing that you can do right now is to update your jobdescriptions. WIIFM) information, there are certain pieces of information that candidates want to see in your descriptions, including: Compensation. Company culture .
With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. For employers, job board profiles are another key platform for showcasing recruitment content that attracts candidates.
In that blog post, we suggest adding an email opt-in on every jobdescription. Your job postings, specifically your jobdescriptions. Company Job Pages Job pages are some of the highest traffic pages on company career sites. But first, do you need a talent pipeline/email list?
Age bias in the workplace can start with your jobdescriptions/job postings. That’s often your first communication with a candidate — a person who can later turn into a plaintiff if your jobdescriptions include age bias. Here are 6 ways to avoid age bias in your jobdescriptions: 1.
When researching potential employers, today’s candidates are pushing away traditional corporate marketing in favor of culture-revealing content straight from employees themselves! . To learn more about Appcast, check out their website. Building employee story libraries with Stories Inc. To learn more about Stories Inc.,
Todd Hsieh of Zappos once said, “Business often forget about the culture and ultimately they suffer for it because you can’t deliver good service from unhappy employees.” So how does a startup whose bootstrapped showcase their culture in a cost-effective way? These low-cost ideas will bring out your culture in a unique way.
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
Clients frequently come to my team frustrated because their traditional job postings are drawing low-quality applicants who seem like they didnt even read the jobdescription. In a market where mass-posting openings to job boards is the norm, you have to do more if you want to connect with high-quality candidates.
Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your jobdescriptions, careers site content, job advertisements and social media posts stand out from all the noise. What is the team culture like?
Content Marketing: Create engaging content (blogs, articles, social media posts) that showcases your company culture, employee stories, and career development opportunities. Career Page: Develop a dedicated career page on your website that clearly outlines your open positions, benefits, and company culture.
Companies use a wide spectrum of jobdescription designs and layouts. Looking for a more modern jobdescription design template to implement? Check out these 5 modern-looking jobdescriptions that clean, sharp, and crisp. Video: Focused on all jobs and department. Diversity and Inclusion video.
If new hires don’t experience the same culture that we communicated to them during the recruitment process, then we risk slowly diluting trust. Throw out the corporate jargon: We’ve realized that by getting rid of overly technical lingo in our content and jobdescriptions, we’re able to bring that humanization factor more to the forefront.
Video is quickly becoming the dominant form of web content. According to a Cisco report, 73 percent of all consumer internet traffic consisted of video content in 2016. In the recruitment process, video can make your organization more accessible to job seekers. What are the benefits of one-way video interviews?
Repurpose existing content to highlight universal themes —such as innovation, growth, or collaboration—that resonate globally, while also tailoring stories that reflect the local culture. Featuring employees from that region in videos, blogs, or testimonials adds authenticity and relatability. Take India, for example.
Sharing those messages through video is becoming a popular trend. Our CEO, Rob Kelly wrote about 5 of the Best Diversity And Inclusion Videos in 2019, but with diversity taking center stage due to the recent Black Lives Matter movement, we wanted to find a few more. The Best Videos on Diversity. Laughable moments.
Employee experience vs. company culture. The first thing to know is that the employee experience isn’t the company culture. The culture is part of and supports the experience that team members have within your organization. Authenticity in your employee experience isn’t solely about showing your company culture.
Shavonne works with the entire hiring team to uncover how to emotionally connect with candidates of different job types based on what they’re going through and the merits of the particular opportunity. . This video training is delivered to anyone who might come into contact with candidates. . R = Rally believers.
Knowing how to write a jobdescription that is both interesting and informative is one of the most significant skills a hiring manager or recruiter can have. A high-quality jobdescription will help attract top candidates and pique their interest in your position and company. TIPS FOR WRITING A GREAT JOBDESCRIPTION.
Does it have an image or video? Because ultimately, as practitioners, we’re publishing content to try to drive a candidate to take an action, which is to visit our careers website to learn more about our company, culture and career opportunities, and hopefully to apply for a job. When was it posted? Plus, include a graphic!
Instead of face-to-face interviews, opt for video conference calls that allow you to record the sessions (with permission, of course) so you can easily reference exactly what was said. Pay special attention to sentiments that reflect company culture and those unspoken norms you’ve never given much thought to.
Clearly Define Every Position and its Responsibilities Vague jobdescriptions can lead to hiring mistakes and a poor candidate experience. A rigorous screening process aligned with the job requirements will help verify required skills, set candidates up for success, and ensure a strong culture fit.
In order to stand out and engage all high-potential undergraduate and graduate students in a fun and relevant way, PwC evolved their traditional on-campus PowerPoint presentation to an interactive, choose-your-own-adventure video format that brings to life how a career at PwC will exceed students’ expectations. . Best Employer Brand Video .
This helps improve employee engagement and leads to a happier company culture. Knowing what tasks your candidate will perform helps you identify the specific skills new hires will need on the job. Bonus Material: Ensure your jobdescriptions are compliant with our checklist. How does goal alignment ease onboarding?
What to share with candidates here: Candidates often look to your profile on job sites and talent communities for information about your company’s culture and work environment, beyond what they’ll get in your jobdescription and as a complement to employee reviews. But a newer option is Are.na specifically for creatives.
Their package included a profile on The Muse and job postings, access to the BrandBuilder tool that lets us survey our employees each year, plus employee videos and editorial content. The Muse also worked on four employee testimonial videos for VMware Carbon Black. Check out Job Grader for this.
We need support for legal rights, full benefits and complete acceptance within a company’s workplace culture. Queer culture is not a statement, it just exists as part of the main corporate narrative. Companies who are diverse in race, gender, culture, etc. Sean (He/Him). Craig (He/Him). MAC comes to mind. Beth (She/Her).
Whether it’s showcasing your company culture, expressing appreciation for your employees or celebrating achievements, these social media holidays can be a way to show your values and your brand’s personality. Here’s a comprehensive list of national days and months in 2020 you can use to highlight your employees and workplace culture.
It is no secret that video is revolutionizing the way companies hire and advertise open positions. However, when you think of promotional corporate videos, what often comes to mind is a professionally scripted and shot video exploring a company’s history, mission, and operations. Candidates don’t want to be sold to.
Instill the right workplace culture . Use concise jobdescriptions . Show exactly what you expect of your candidates when you create a job listing. If someone is not required to communicate or work as a team, then don’t make a big deal about it in the jobdescription to attract neurodiverse talent. .
So while it’s important to optimize your job posts for visibility on job aggregator sites, you cannot ignore the first step of identifying niche job boards and networks that engage job seekers of a specific professional background. A common approach is to write a jobdescription around a keyword or phrase.
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