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Learn from the Best: RallyFwd’s Dynamic Speaker Lineup Making Sheetz Happen: Elevate Your Strategy and Your Career in 2025 Megan Claar, Sheetz Megan Claar, RecruitmentMarketing & Employment Brand Manager, Sheetz Megan Claar is proof that creating your own career path can lead to extraordinary results.
As we step into 2025, recruitment teams are navigating a talent landscape marked by a strong labor market , continued competition for top talent and flat recruiting budgets, according to our poll at our recent RallyFwd Virtual Conference. Embrace organic RecruitmentMarketing strategies.
As the Director of Global Employer Brand Strategy at Dell, where I oversee everything from strategy, operations, and creative I’m thrilled to share with you today the four steps we’re taking to meet these goals, which include: Supporting our goals through programs, and highlighting this in our RecruitmentMarketing.
Great RecruitmentMarketing campaigns show, rather than tell. TE nurtures a workforce that combines a wealth of diverse perspectives and backgrounds, and we foster a culture where everyone can bring their whole selves into the workplace. This has helped us build brand awareness and support our ongoing recruitment goals.
More and more organizations are hiring RecruitmentMarketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
As you know, in today’s candidate-driven market, RecruitmentMarketing content is one of the most worthwhile investments you can make as an employer. The series also helped keep employees connected to each other and gave a look into the office culture through these authentic friendships. . Hi Rally community!
To help you plan ahead, we want to share highlights from the top RecruitmentMarketing blog posts from 2022. No matter where you are in putting together your RecruitmentMarketing strategy for this year, or what resources you have available, these 10 blogs will position you for success in 2023. . Read full article.
Every year, the Rally® Awards shine a light on practitioners for their achievements in RecruitmentMarketing and employer branding strategies. When 95% of their company moved to work from home in 2020, the Sitel Group recruitment team had 2 significant challenges: Showing employees and candidates that they still value connection, and.
Effective content marketing strategies help organizations showcase their employee value proposition through blogs, social media, and video content, attracting quality talent by authentically communicating career growth, culture, and benefits.
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
If this sounds familiar, you’re not alone; RecruitmentMarketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 RecruitmentMarketing Planning Guide and Template.
Years ago, when I first transitioned my role from recruiting to employer branding, the world of RecruitmentMarketing looked a little different. The constant content creation was making less of an impact as more employers began to produce careers and culture content. Rethinking Content Strategy.
Data is also showing that few employers are actually publishing this kind of content right now, yet it’s receiving twice the engagement compared to Q4 2021; culture content in particular is receiving 174% more engagement! . This is where having premade materials can come in handy.
Writing attention-grabbing copy is an essential skill set for RecruitmentMarketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise. What is the team culture like?
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. In many industries, there has been a movement to remote work, which means we can’t interview employees in person or go on site to capture video footage.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, RecruitmentMarketing content and so much more. . Human touch.
According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. In fact, in a study by Google , 1 in 2 Millenials and Gen Zers said “they don’t know how they’d get through life without video.” .
Hi Rally community, my name is Joyce Chan, and I’m a RecruitmentMarketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and RecruitmentMarketing jobs are relatively new in Asia and this has only recently become an emerging field here.
In our conversation, he pulled back the curtain on how Wix uses their culture (“The Wix Way”) as a tool in their hiring, as well as what changes he and his team have made in the past year to attract talent in today’s competitive job market. . Create a culture resource guide. Incorporate your culture into the candidate journey.
At RallyFwd , we heard from a number of outstanding RecruitmentMarketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to RecruitmentMarketing tasks or are working as a solo RecruitmentMarketer without a team.
The start of a new year brings new hiring goals, a new RecruitmentMarketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for RecruitmentMarketing this year.
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. That being said, since the platform is new and different from other channels in our typical RecruitmentMarketing roster, some employers are still considering how to jump in.
In RecruitmentMarketing, we know it’s all about the content. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. Note: ChenMed also won third place in the Best RecruitmentMarketing Campaign – Large Team category!
Video has quickly become one of the best tools that companies can use to provide customers with the right information, give a glimpse into what these organizations care about and boost awareness of products and services. And video has also been a welcome addition to the toolkit of many RecruitmentMarketing practitioners.
Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitmentmarketing. Recruitmentvideos can enhance candidate engagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.
While many companies plan how they’re going to celebrate this holiday well in advance, with live and virtual events, employee takeovers of their social media channels and professionally produced videos, not every organization has the time and resources to do that. Simple and Effective Social Recruiting Posts for Women’s History Month 1.
This shift has major implications for our RecruitmentMarketing strategies and how we capture content like employee stories. Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. Katy McClellan, Executive Producer, The Muse.
To create an effective RecruitmentMarketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important RecruitmentMarketing tactics that’s often overlooked by talent acquisition teams is building a talent network. It makes perfect sense!
A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a social recruiting campaign to celebrate National Intern Day.
Creating compelling and engaging video content is one of the most important strategies we can use in RecruitmentMarketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can.
If you’ve ever created RecruitmentMarketing content, you’ve likely run into the dreaded writer’s block. Break it down: Taking longer pieces of content, like videos for example, and cutting them into shorter snippets gives you new, attention-grabbing pieces. It stretches your effort – and money! But seeing is believing!
Data continues to show us why employee stories need to be a priority going forward in your RecruitmentMarketing and employer branding strategy. . A compilation story is often what you’ll find in the classic company culturevideo. Life at Dell’ video from Dell Technologies. . The takeaway? Compilation Stories.
I’ve spent my time learning all there is to know about RecruitmentMarketing, getting a grasp on creating compelling content for the company blog and connecting with the great people in our community. Prior to the first day of the conference, Rally held a workshop titled “How to Create Your RecruitmentMarketing Content Playbook.”
The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing RecruitmentMarketing content. In many industries, there has been a movement to remote work, which means we can’t interview employees in person or go on site to capture video footage.
If you’re like most RecruitmentMarketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . This post explores how Jen launched this new social platform and her tips for incorporating TikTok into your social recruiting strategy. Read the full article.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your RecruitmentMarketing strategy? An effective social recruiting strategy needs to be thoughtful and intentional.
How can your careers site act as a window into the everyday culture of what it’s like to work there? Belinda is Head of Enablement – RecruitmentMarketing at Clinch. Belinda Cawthorne Head of Enablement – RecruitmentMarketing, Clinch. Belinda Cawthorne. Elements for a great careers site .
Job seekers now place more value on a company’s culture and mission than they do on compensation when deciding whether or not to apply. . This interesting insight into what job seekers consider when looking at new opportunities and potential employers comes from Glassdoor’s 2019 Mission & Culture Survey.
As RecruitmentMarketers, often we can feel like we’re in reactive mode, aiming to keep up with increasing hiring demands. On their careers site , they added short #LifeatCDW employee videos where employees answer questions like “how has CDW supported your well-being during the pandemic?”
I’ve also included examples from 4 different organizations that are leading the way in RecruitmentMarketing content strategy. Before you can create a targeted RecruitmentMarketing content plan, you need to understand the path that candidates take to get hired at your company. Rally note: Want to learn more? Capital One.
Based on the latest benchmark data from our Rally® Inside RecruitmentMarketing Analytics & Benchmarking tool , I’ll be sharing best practices for building a social media content calendar designed to attract your candidate personas. A video from UBS’s Consulting but different campaign. Here’s how our Calculator works: .
As part of your company’s recruiting team, you’ve worked hard to make sure your employer value proposition (EVP) is clearly communicated to candidates. Your EVP helps to guide your employer brand and helps candidates better understand your culture, values and mission. Video has quickly become the best medium for engagement.
Your careers site is certainly one of the biggest and most effective tools in your RecruitmentMarketing toolkit. With social media, paid ads and job boards becoming a larger part of the RecruitmentMarketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Social media.
RecruitmentMarketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Meet the Speaker Robin Dagostino, Senior Director of Employer Branding & Marketing at BCG Robin Dagostino is the Sr.
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