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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Discover How AI and Social Media Strategies are Revolutionizing Recruiting in 2024

Rally Recruitment Marketing

It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on job boards. Leveraging programmatic job ads. Something our team knew we needed to do from a strategic perspective was weave more Employer Brand content into our job descriptions.

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

Leah Daniels is the SVP of Strategy at programmatic job posting platform, Appcast. Now, they may not be the candidates you want or need, but that doesn’t mean it won’t impact your employer brand. Employers probably aren’t ready for what might happen. Leah: It’s a great question.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

You won’t be successful in recruiting talent today unless you can reach your talent audience on social media, and you have every right for your employer brand to be present on those channels too, so stand your ground 3) Are your talent competitors there? When you visit their page, do you see employer brand or jobs-related content?

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8 Key Metrics for Measuring Your Recruiting Events

Rally Recruitment Marketing

Just like you track how many candidates who interact with your employer brand online end up converting to applicants, the same should be done at your events! Plus, this is one that those up the ladder at your company will definitely want to know! Conversion rate. Event costs.

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