Remove Definition Remove Job Boards Remove Recruitment Marketing
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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Leveraging programmatic job ads.

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Discover How AI and Social Media Strategies are Revolutionizing Recruiting in 2024

Rally Recruitment Marketing

It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employer branding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

If hard-pressed, could you find definitive answers to any of these questions: What brand perceptions do candidates form after browsing your careers site? Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talent acquisition and Recruitment Marketing practitioners can use to stay agile during this challenging time.

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How to Build an Employer Brand Budget

Proactive Talent

Dedicated Employer Branding Staff The headcount you’ll need to build and execute on your employer brand strategy is definitely something to think about when planning out your budget. Do you currently have a person or team dedicated to recruitment marketing and employer branding?

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8 Key Metrics for Measuring Your Recruiting Events

Rally Recruitment Marketing

In other words, recruiting events still work. . But if you’re not measuring your recruiting events, how can you know how effective they are at helping you find right-fit talent? Plus, this is one that those up the ladder at your company will definitely want to know! Event costs.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.