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Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral.
Well-written jobdescriptions are important for promoting your company’s employer branding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Action verbs for jobdescriptions are the most effective when trying to attract top talent. It’s almost always a good idea to use action verbs for jobdescriptions instead of helping/linking verbs. Below is a list of 200 action verbs for jobdescriptions (with their definitions). Expedite To speed up.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
The following article discussing workforce diversity was originally published in October 2015. Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce. Embrace Diversity in Your Culture and Brand.
Organizations recognize the value that greater diversity and inclusive cultures can bring, but seem to struggle with the practical ‘how’ of it all. And one of the most pivotal factors in this journey revolves around sourcing diverse talent. Why is diversity sourcing so important? Perform a diversity audit This must be step one.
Consciously or subconsciously, LGBTQ2+ members out in the world looking for jobs (myself included) are often thinking to themselves will this place accept me? But that’s just me, and I’m part of a VERY diverse community with many different facets and types of people. Can I be myself there? Brian (He/Him). Matt (He/Him).
In today’s increasingly interconnected world, fostering diversity, equity, and inclusion (DEI) is not just an ethical imperative, but also a vital aspect of a thriving business. For recruitment professionals, this means developing a strategy that promotes diversity and inclusion at every stage of the hiring process.
Technology is key to more diverse hiring. Session: The Diversity Demand: How AI Supports Diversity Hiring. The end result is more roles filled faster, more affordably and with higher-quality, more diverse candidates. Any misalignment is a surefire way to lose candidates and wrinkle your employer reputation. .
Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on job boards. Leveraging programmatic job ads. Attending recruiting events with landing pages/lead capture forms. Sharing your organization’s employee events on social media.
For example, if you won an award for being a best workplace for diversity, you may want to share your award alongside an employee sharing a story about how one of your company’s employee resource groups supported them. . Don’t be afraid to include your awards in the descriptions of roles you’re hiring for!
Clients frequently come to my team frustrated because their traditional job postings are drawing low-quality applicants who seem like they didnt even read the jobdescription. In a market where mass-posting openings to job boards is the norm, you have to do more if you want to connect with high-quality candidates.
In that blog post, we suggest adding an email opt-in on every jobdescription. Your job postings, specifically your jobdescriptions. Company Job Pages Job pages are some of the highest traffic pages on company career sites. But first, do you need a talent pipeline/email list?
Also think about your jobdescription page. James said it’s great when you see images of the annual kickoff event or party, but people want to see what the everyday will also look like. James said it’s great when you see images of the annual kickoff event or party, but people want to see what the everyday will also look like.
are getting creative with pride hashtags, pride month products, pride month events, employee spotlights & more. Companies hosting Pride Month events & sharing blog posts. Here are 2 companies showing their support through pride month events & blogs: Bank of America. Tiffany & Co. Why I Wrote This. Shout-outs.
If you are striving to accomplish a more diversified staff, you’re probably thinking about how you can update your recruiting strategies to help better attract diverse candidates. In order to start this you’ll need to create a (Diversity Sourcing Strategy) plan for your Recruiting Team. . Tips for Diverse Recruiting.
Take LinkedIns new AI-powered recruiter toolsthey promise to save 20 hours a week by automating jobdescriptions, outreach, and application management. As John Vlastelica said at our recent SocialTalent Live event: If you want to get your unfair share for top talent. Diversity, Equity, and Inclusion (DEI) is at a crossroads.
What’s the beauty behind diversity? It is often stated that diversity brings great benefits to an organization by leveraging different perspectives to make better decisions. For example, McKinsey & Company researched how ethnic diversity correlates with profitability. How to Increase Diversity on Your Team?
Show that your organization is committed to creating a diverse workplace by sharing stories, highlights and insight from your African American employees. . Highlight how you’re showing your appreciation with special events, recognition programs or other initiatives. Global Diversity Awareness Month. Black History Month.
We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. This included info about our culture, spotlights on charity events, news about the acquisition, etc.
In the competitive world of recruitment, attracting diverse candidates can be a challenge. From optimizing jobdescriptions for impact and growth to expanding sourcing channels and engaging with organizations, their insights provide a roadmap for successful diversity recruitment.
Action verbs are the most effective verbs to use in jobdescriptions. It’s almost always a good idea to use action verbs for jobdescriptions instead of helping/linking verbs. Below is a list of 169 action verbs for jobdescriptions (with their definitions). What is an action verb?
3 out of 4 ( about 76% ) of candidates say company diversity is essential when looking for jobs. But it’s not just job seekers looking at a company’s culture. This post covers 9 top diversity recruiting platforms to help you find top talent. But first, let’s dive into the advantages of building a diverse workforce.
Revise and Revamp JobDescriptions One of the first steps in improving your talent sourcing strategy is revising and revamping your jobdescriptions. Traditional jobdescriptions often fail to capture the attention of top candidates.
Words matter, especially in jobdescriptions. And exclusionary words keep diverse talent from applying. One of the best ways to do it is by using a jobdescription bias tool. Ongig JobDescription Bias Tool. You’ll find loads of others in Ongig’s Inclusive Language List for Job Ads.
Recent DEI research shows that 78% of American workers believe working for an employer that values diversity and inclusion is important. Meanwhile, 89% of companies have a formal diversity, equity, and inclusion (DEI) strategy. So, if your company doesn’t have a diversity and inclusion budget yet, it’s time to create one.
Focus on Diversity, Equity, and Inclusion Invest in diversity, equity, and inclusion (DEI) training and initiatives. This can involve using inclusive language in job postings, implementing unconscious bias training for recruiters, and diversifying candidate sourcing methods.
The research found that the Recruitment Marketing content rated highest by women, people of color and younger candidates included content about a company’s values, diversity and inclusion, employee testimonials, and learning why people want to work there. Do all these things share the values you’re trying to convey?
Over 500 practitioners responded to our latest Recruitment Marketing Job & Salary Survey , sharing their budget details in these categories: Recruitment Marketing salaries in-house. Recruitment advertising, including job boards, social and digital ads, and events. For example, what are your diversity objectives?
Over 47% of millennials want to work at diverse companies but a lack of workforce diversity and unconscious bias are fast becoming a systemic problem in tech. Companies worldwide are looking to tackle the issue of diversity hiring in tech but very few have actually made strides in the right direction.
More than just a set-it and forget-it initiative, a partnership for your campaign requires aligning the moving pieces of your strategy from in-house editorial to live events. . We just knew we were spending a lot of money on this, so we wanted to amplify our brand to get more traction at the event. Check out our Job Grader for this.
We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. This included info about our culture, spotlights on charity events, news about the acquisition, etc.
77% of global workers feel a company’s values and purpose (including sustainability, diversity, and transparency) are important when selecting an employer. Essentially, it’s taken everything into account that a candidate needs when they’re searching for jobs and applies technology to meet those needs.
Introduction In an increasingly competitive and dynamic business landscape, organizations that champion diversity and inclusivity possess a distinct advantage. Age diversity, in particular, holds the key to fostering innovation, creativity, and resilience within a company.
Do you want to do better at diversity recruiting in 2022? More diversity in your company means you’re getting the best talent, and it also means you’re getting a wider range of perspectives and viewpoints. No wonder 85% of CEOs with diverse and inclusive cultures have noticed increased profits. What is Diversity Recruitment?
And, considering recent events , it doesn’t show signs of stopping. Preparedness and experience in the work-from-home format can minimize downtime and unforeseen expenses in the event of a last-minute transition. A more diverse candidate pool. Remote working has grown in popularity by around 400 percent in the last ten years.
Rachel Bates knows a lot about diversity in tech sales – or lack thereof – in Boston’s thriving tech sector. Her wake-up moment was noticing a glaring lack of gender diversity in the tech industry when interviewing for new opportunities in late 2016. “My Build active alliances with pro-diversity groups. Balancing act.
Its a way to show respect and acknowledge the diverse experiences of employees. It respects diversity and aims to include different communities and groups. It avoids exclusionary terms and harmful descriptions, ensuring everyone gets to be a part of the conversation. Inclusive language is more than just a way of communicating.
Ensure your jobdescriptions are clear and optimized with relevant keywords to help the algorithm match your listings effectively. The platform shares job postings across hundreds of niche job boards and websites, ensuring that your listings reach college students who may be exploring various platforms in their job search.
We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. Practitioners need to define the specific strategies and tactics they’re using to attract and recruit diverse talent, and be ready to present the results.
When we don’t prioritize recruiting and obtaining a diverse group of employees, we lose the benefits that diversity carries – a variety of viewpoints with equally varied ideas for innovation, strategic familiarity with more representative populations of society at large, a positive reputation, and perhaps even happier customers.
It’s essential to include diversity while hiring for culture fit because different perspectives and experiences will help your company improve and scale. When more emphasis is placed on the diversity aspect, it is sometimes viewed as hiring for culture add rather than culture fit.
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in jobdescriptions or trying to foster a candidate experience that caters to all. There are a few ways to do this: Employee spotlight stories : Features from diverse employees highlighting their experiences and career paths.
Read SocialTalent CEO, Johnny Campbell’s take on this unique trend of flex-washing in jobdescriptions and talent acquisition. Flexible working can cater to EVERYONE and could be a huge factor in driving diversity and inclusion initiatives within organizations. Parents juggling care responsibilities.
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